SHAWN JORDAN
Kelowna,Canada
Summary
Seasoned professional with diversity, contacts and business acumen honed inside and outside of the golf industry. A natural and authentic communicator who enjoys being accessible and contributing to the making of a welcoming culture, for fellow staff members and guests.
Overview
38
38
years of professional experience
Work History
Guest Services
Four Points & Hamptons
Kelowna, Canada
08.2021 - Current
- Night audit reconciliation of the Gulfstream restaurants daily sales, audit of hotel daily sales and updating of sales forecasts based on future bookings and cancellations that occurred during the previous business day.
- Greeting late arrival guests at front desk and engaging in pleasant conversations during check in and check out. Providing assistance to guests as required.
- Drive guests to and from various locations in the hotel shuttle.
Head Golf Professional
Sagebrush Golf Club
Merritt, British Columbia
03.2025 - 06.2025
- Conducted orientations, training and coaching for golf staff on key guest service touchpoints with the objective of creating a consistent golfing experience, that could be ranked top 5 in Canada.
- Redressed the Golf Shop from bare walls to fulsome displays to satisfy the expectations of a top ranked golf facility. This was an improvement over previous years operations.
- Managed intakes for 12 on course guests suites, occupied by our stay and play golfers.
- Managed scheduling, workplace coaching, and lead by example service style for 20 golf operations staff.
- Oversight of all staff and aspects golf the golf operations team.
Golf Professional
Tower Ranch Golf Club
Kelowna, Canada
04.2019 - 10.2024
- Worked with Management Consulting Group to improve the public perception of Tower Ranch Golf Club from being perceived as too difficult of a course, to being the top rated golf course in Kelowna.
- Improved the customer service style within the golf shop to help it evolve from a club with 25 members and 17,000 annual rounds in 2019 to a club with 200 members and 30,000+ rounds in 2024.
- Worked as the daily course closer (and acting MOD) after regular duty managers in the restaurant and golf operations had gone home for the day.
- Responsible for daily closing of cash for the golf shop, making balancing adjustments, and inputting cash flow updates.
- Taught golf to members and public.
- Professional host for Mens and Ladies Nights including coordination of banquets and food and beverage services with F&B Manager and Chef.
General Manager
ABco Shoe Ventures
Kelowna, Canada
11.2022 - 03.2024
- Manage trades for the build out of a Kelowna store for a franchise-like retail operation that sold rare find nike sneakers and streetwear.
- Liase with the West Edmonton Mall based flagship operation.
- Hire and train staff in the ABco way of selling rare sneakers and streetwear.
- Manage staff and payroll with Humi a third party HR company.
- Serve as the store spokesperson with media and in social media.
- Manage operations in conjuction with the company CEO.
General Manager
Shuswap Lake Golf Course at Blind Bay
Blind Bay, Canada
11.2020 - 07.2021
- Provided Management Services for the courses new husband/wife ownership team.
- Provided the operational leadership, professionalism and confidence that was required for members to renew their memberships.
- Provided General Manager oversight and support to all departments including Duffers Den Bar & Grill, Golf Operations, Clubhouse Administration, and Maintenance.
- Oversaw a successful Pro Shop renovation, as well as an off season clubhouse and restaurant remodeling and insurance restoration after a flood.
- Recruited and hired competent managers who were able to add consistency to the daily operations of the course, clubhouse restaurant, and driving range.
- Added a member services counter in the golf shop.
- Spearheaded relations for all vendor accounts for golf operations, food and beverage, utilities and water.
- Provided guidance support and leadership on a day to day to basis, at the course and with media and industry.
- Provided oversight and manager support for all accounting in golf operations and restaurant.
- Was the designated staff member responsible for resolving complaints of customers and members that were not satisfied with their experience and providing the appropriate solution or appeasement.
Resort Sales and Golf Shop
Predator Ridge Golf Club
Vernon, Canada
08.2018 - 01.2019
- Provided courtious service and attention to club members and their guests when face-to-face, in email communication, or through phone conversations.
- Was the designated staff member responsible for dealing with unsatisfied customers, in the golf shop - and providing the appropriate appeasement for them.
- Worked in conjunction with Director of Resort Sales to create a next season call list for prospective and potential repeat customers, .
- Worked as a golf shop associate, overseeing activity and bookings for 36 holes, a busy lesson tee, and driving range.
Marketing Consultant
Mosaic Sales Solutions & Acosta Marketing
, Canada
07.2006 - 08.2018
- Worked with multiple corporate clients on specific brand enhancing and marketing projects.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Managed activations with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Companies represented included, RBC Training Ground, AMEX, Schneider's, and Rogers and Fido.
- Provided professional quality post activation presentations and reporting with marketing metrics for executives and customers.
Campus Center Supervisor
Southern Alberta Institute of Technology
Calgary, Canada
10.2009 - 07.2016
- Supervise staff and facility patrons for the Athletics and Recreation Department, including supervision of up to 2000 patrons and 20 staff during busy event days.
- Facilities supervised included: 2 gymnasiums, olympic size pool, hockey rink, bowling alleys, soccer pitch, squash courts, weight room and fitness studio, and locker rooms, pro shop with sports and school merchandise and clothing for sale.
- Responsible for emergency response.
Sales and Marketing Manager
PTI Premium Camp Services
, Canada
09.2004 - 08.2006
- Developed marketing strategies to enhance brand awareness and customer engagement.
- Managed sales team to achieve targets and improve performance standards.
- Coordinated promotional events to attract new clients and retain existing ones.
- Oversaw budget allocation for marketing campaigns and operational expenses.
- Fostered relationships with key stakeholders to strengthen business partnerships.
- Analyzed competitor activities in the market and identified opportunities for growth.
- Sales of turney remote site camp and catering services for the Alberta oil and gas industry. Sales ranged from $150 - $20M for projects that lasted weeks to multiple years.
General Manager and Consultant
Canadian Business Coaches & Consultants
Ottawa, Canada
08.1999 - 09.2004
- Managed a team of professional consultants, to create a positive work environment and deliver on work assignments.
- Worked with over 100 government referred clientele in the city of Ottawa to help them develop their business ideas into viable entities.
- Cultivated relationships with clients, vendors, and customers.
General Manager
Allred's Golf School & Pro Shop
Calgary, Canada
03.1988 - 12.1999
- Started out sweeping floors and being a shop hand working with the renown Allred's family in 1988 Martin Sr. Marty, Vance and Scott, which led to my love for the business of golf.
- When returning to Calgary in summertime from Golf Management School I became the leading professional and manager for the golf academy which operated at 2 golf courses and a 10000 square foot indoor facility.
- Created a winter season professional development tour for Canadian Club professionals called the Desert Golf Tour in 1994-1997.
- In 1997 I became the General Manager for the business which employed 7 golf professionals, and had approximately 1000 academy members (students).
Valet and Outside Services
Indian Wells Country Club
Indian Wells, USA
09.1989 - 06.1994
- Maintained cleanliness of work sites, parking spaces, and guest services stations.
- Built positive customer rapport for courteous, friendly and professional service.
- Maintained a professional demeanor while greeting guests and opening car doors, contributing to a positive first impression.
- Enhanced customer satisfaction by efficiently parking and retrieving vehicles in a timely manner.
- Set up and closed the driving range, for the prestigious golf facility, on a daily basis.
- Provided golf cart services including preparation for members prior to play and storage.
- Worked at the club while playing for College of the Desert Golf Team.
Education
Associate of Arts - Business Administration
College of The Desert
Palm Desert, CAAssociate of Arts - Golf Course Management
College of The Desert
Palm Desert, CASkills
- Membership Relations
- Communication
- Employee Retention
- Employee Allocation
- Employee Development
- Leadership
- Media Spokesperson
- Business Acumen
- Golf Course Marketing
- Sales
- Management
- Workplace Culture
- Privacy Safeguarding
- Confidential Information Management
Timeline
Head Golf Professional
Sagebrush Golf Club
03.2025 - 06.2025
General Manager
ABco Shoe Ventures
11.2022 - 03.2024
Guest Services
Four Points & Hamptons
08.2021 - Current
General Manager
Shuswap Lake Golf Course at Blind Bay
11.2020 - 07.2021
Golf Professional
Tower Ranch Golf Club
04.2019 - 10.2024
Resort Sales and Golf Shop
Predator Ridge Golf Club
08.2018 - 01.2019
Campus Center Supervisor
Southern Alberta Institute of Technology
10.2009 - 07.2016
Marketing Consultant
Mosaic Sales Solutions & Acosta Marketing
07.2006 - 08.2018
Sales and Marketing Manager
PTI Premium Camp Services
09.2004 - 08.2006
General Manager and Consultant
Canadian Business Coaches & Consultants
08.1999 - 09.2004
Valet and Outside Services
Indian Wells Country Club
09.1989 - 06.1994
General Manager
Allred's Golf School & Pro Shop
03.1988 - 12.1999
Associate of Arts - Business Administration
College of The Desert
Associate of Arts - Golf Course Management
College of The Desert