Shawn Derouard
London
Summary
Experienced with designing comprehensive IT solutions that align with business objectives. Utilizes advanced knowledge of cloud platforms to optimize system performance and reliability. Track record of enhancing cross-functional collaboration and driving successful project outcomes.
Overview
21
21
years of professional experience
Work History
Fractional CTO / Solution Architect
Fairful and Associates
11.2023 - Current
- Appointed to architect and deliver a tokenized commodities marketplace and MiCA-compliant gold-backed stablecoin. Designed and implemented scalable, compliant Web3 infrastructure, while supporting a family office with technical due diligence across Fintech and RWA investment opportunities.
- Designed end-to-end architecture for a Solana-based tokenized RWA protocol using Rust smart contracts, Postgres, and Ruby on Rails, with USDC settlement via Circle wallets and satellite-linked logistics tracking.
- Engineered a scalable infrastructure using Docker, Kubernetes (EKS), Terraform, and AWS, with CI/CD pipelines and GitOps orchestration.
- Created a Solana implementation of ERC-3643 for regulated asset issuance; led user workflow definition and cross-jurisdictional compliance scoping. (MiCA, VARA, ADGM, MAS)
- Directed a 7-person product team through the delivery of smart contract infrastructure, trade finance modules, document management, and on/off-ramps.
- Conducted solution architecture and GTM strategy audits for family office investments across stablecoins, tokenized property, solar sales, and payment processors.
- Evaluated founder risk, technical debt, GTM strategy, and execution readiness — with a focus on founder continuity and capital efficiency.
Pre-Sales Solution Architect
Applied Blockchain
11.2021 - 11.2023
- Led solution design and pre-sales for enterprise and Web3 clients, combining deep technical architecture with commercial execution. Operated as the principal architect on DeFi, identity, and tokenisation projects, while driving multi-million-pound deal cycles and ecosystem partnerships.
- Closed multiple 7-figure projects through strategic workshops, technical proposals, and stakeholder alignment.
- Served as lead architect for DeFi protocols, tokenized financial products, and decentralized identity solutions.
- Represented the firm at 24+ global blockchain events, forming partnerships with Solana, Polygon, Near and others.
- Mentored sales and engineering teams on blockchain solutioning, token design, and compliance.
- Delivered scalable, secure platforms under evolving regulatory and commercial constraints.
Co-Founder & Director
Regulated AgriTech Venture
06.2018 - 11.2021
- Designed and deployed a compliant infrastructure platform for a regulated therapeutic products venture, focused on cost-efficient operations and direct-to-consumer distribution.
- Led technical delivery of a scalable cultivation and logistics infrastructure, reducing deployment costs by 60%.
- Built a subscription-based DTC platform with full pre-sell capacity via API-integrated clinic partnerships.
- Architected secure, compliant systems under provincial and federal regulations.
- Supported full-stack platform design, including CRM workflows, order fulfillment, and analytics.
- Partnered with clinics to co-develop product pipelines aligned to therapeutic needs and ESG principles.
Senior Consultant / Solutions Architect
Salesforce
12.2015 - 05.2018
- Led cross-cloud solution architecture for global enterprises, primarily focused on Salesforce Marketing Cloud (SFMC), CRM, and external data ecosystems. Architected and implemented large-scale, compliant data flows, orchestrated predictive journeys, and remediated multi-cloud failures in high-risk accounts for Fortune 500 companies.
- Designed and implemented enterprise-grade SFMC platforms, integrating CRM, DMP, CDP, and external data warehouses with full support for billions of records.
- Led GDPR/CASL remediation projects across clients by auditing consent frameworks, implementing “right to be forgotten,” and deploying audit trails and permission syncing.
- Diagnosed and resolved mission-critical issues in “red accounts” by deconstructing multi-cloud architectures, troubleshooting integration bottlenecks, and restoring functionality.
Digital Strategy & Technical Architecture
Freelance Technical Advisor
01.2012 - 11.2015
- Led the end-to-end modernization of digital infrastructure for global brands across logistics, mobility, and media sectors.
- Rebuilt a 20+ person engineering team, transitioning to microservices, modern web stacks, and DevOps workflows.
- Delivered full-stack solutions across React/Angular frontends, Node.js APIs, and NoSQL/SQL backends.
- Implemented CI/CD pipelines and containerized deployments to boost velocity and reliability.
- Designed due diligence frameworks and technical feasibility studies, including GSM-compliant mobile payment systems.
- Orchestrated delivery across iOS, Android, web, and cloud platforms with hands-on technical leadership.
Technical Director
Digitas / Razorfish
06.2008 - 01.2013
- Architected SOA platform for CRM, lead gen, and vehicle launches — adopted as global template for Nissan.
- Developed REST microservices embedded in ad banners, improving lead conversion by 85%.
- Delivered CRM platform unifying fleet, family, and dealership data across 225 locations.
- Led digital launches for 10+ Nissan models with integrated UX, data, and interactive media.
- Established and managed an offshore engineering program in Costa Rica to scale delivery.
- Mentored cross-functional teams and drove adoption of modern dev practices across regions.
Web Developer
Brighton & Hove City Council
10.2004 - 02.2007
- Delivered platform and integration infrastructure for one of the UK’s first fully eGovernment-compliant councils.
- Consolidated 30+ microsites into a shared MVC framework,
- Developed AA/AAA accessible public portals aligned with WCAG and eGov standards.
- Implemented secure Java-based payment systems and enterprise financial management workflows.
- Supported political campaign platforms with real-time publishing and blogging feature.
Education
Web Development - Computer Science
CDI
Vancouver, BCSkills
- Solutions/Systems Architecture
- Cross-Functional Collaboration
- Security and compliance
- Stakeholder communication
- Requirements Gathering
- Systems design
- Partnership Management
- Process Optimisation
- Product Development
- Financial Acumen
- Enterprise architecture design
- Performance optimization
Accomplishments
- Turned around a failing tokenized commodity exchange, winning over investors and stakeholders through technical leadership and delivery of a functional prototype—directly resulting in successful fundraising and operational continuity.
- Closed or influenced over £10M in deals across DeFi, identity, and tokenization as Solution Architect at Applied Blockchain; led pre-sales workshops that converted into long-term clients (e.g., Keo, Baanx).
- Secured over £200K in ecosystem grants by establishing partnerships with Solana, Polygon, and Algorand,
- Rescued critical Salesforce “red account” for a global fashion brand by diagnosing cross-cloud failures, restoring platform functionality, and remediating GDPR compliance gaps to preserve campaign operations.
- Scaled Nissan’s digital account from £800K to £5M annual billings by spearheading the transition to a microservice architecture which reduced costs and time to market
- Achieved 85% increase in ad conversion by introducing microservice integration for vehicle test drive bookings.
Timeline
Fractional CTO / Solution Architect
Fairful and Associates
11.2023 - Current
Pre-Sales Solution Architect
Applied Blockchain
11.2021 - 11.2023
Co-Founder & Director
Regulated AgriTech Venture
06.2018 - 11.2021
Senior Consultant / Solutions Architect
Salesforce
12.2015 - 05.2018
Digital Strategy & Technical Architecture
Freelance Technical Advisor
01.2012 - 11.2015
Technical Director
Digitas / Razorfish
06.2008 - 01.2013
Web Developer
Brighton & Hove City Council
10.2004 - 02.2007
Web Development - Computer Science
CDI
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