SHAW TAYLOR
Oakland
Summary
Dynamic marketing leader with a proven track record building pipeline through innovative strategies and data-driven insights. Expertise in digital marketing and customer journey optimization, resulting in significant lead generation and award-winning campaigns. Adept at building partnerships and leveraging analytics to enhance brand visibility and market presence.
Overview
25
25
years of professional experience
Work History
Senior Vice President, Marketing & Partnerships
BANKJOY
Detroit
04.2022 - Current
- Company Overview: [High-growth fintech that created a digital banking platform serving community and digital FIs]
- Created the tech stack to support funnel growth (Hubspot / SF / Tableau), built multiple lead generation levers to drive opportunity growth (including BDR team), designed compelling content strategies
- Designed momentum-based, customer-focused PR strategy, won industry awards, secured coveted speaking engagements
- Built ongoing campaigns to drive growth in our core markets, launched Bankjoy into the neobanking market, designing community banking launch based on primary market research
- Built partnerships that yielded traditional ToF growth while also introducing Bankjoy to new market opportunities
- [High-growth fintech that created a digital banking platform serving community and digital FIs]
Vice President, Marketing (interim role)
INTERIM
San Francisco
06.2020 - 01.2022
- Company Overview: [B2B SaaS, online video streaming, hosting and monetization]
- Drive inbound lead flow through paid and organic campaigns
- Designed new product launch campaign to boost awareness and lead flow
- Designed lifecycle nurture campaigns to increase trial conversions
- Created data warehouse to understand conversion metrics
- Designed NPS-driven satisfaction programs
- Manage the marketing / sales stack
- [B2B SaaS, online video streaming, hosting and monetization]
Vice President, Marketing, Sales, and Customer Success
SPOT
San Francisco
01.2019 - 11.2019
- Company Overview: [AI-based workplace harassment and discrimination service]
- Took on all customer-facing roles of the company
- Created the martech, sales and support infrastructure to enable growth (Hubspot core)
- Built the revenue and pricing model
- Designed the SEO, paid and event demand generation levers
- Created the enterprise and SMB sales processes leading to early revenue generation
- [AI-based workplace harassment and discrimination service]
Vice President, Marketing, Sales, Support, and Contracts
iHOMEFINDER
Berkeley
01.2014 - 12.2018
- Company Overview: [SaaS provider offering real estate professionals the online services needed to build their business]
- Grew direct SaaS MRR at a profitable, ~40% year-over-year rate
- Created the 'martech', sales and support infrastructure that enabled growth (Marketo, Salesforce, Bizible, Service Cloud)
- Created an interactive customer experience from awareness, to trial, through purchase, upsell and renewal
- Created inbound marketing programs via PPC/retargeting, social advertising, and SEO to drive demand
- Increased trial conversion rates 400% by implementing an interactive, automated 30-day trial program
- Decreased 30-day churn to nearly 0% by implementing interactive client onboarding programs
- Rolled out referral program to direct clients
- [SaaS provider offering real estate professionals the online services needed to build their business]
Head of Marketing and Business Development
WEEKEND WARRIORS, LLC (Creators of iYardage)
Alameda
01.2008 - 12.2014
- Company Overview: ["Strava for Golf" iPhone application built to enhance the golfing experience]
- Grew initial user base to over 500k, later evolved growth strategy by including "freemium" monetization techniques
- Led beta program to launch white-label golf app while defining and executing course marketing activities to drive usage
- Launched consumer golf app lifting it into the Top 30 in the Sports category in early April 2013 with $0.00 in ad spend
- ["Strava for Golf" iPhone application built to enhance the golfing experience]
Marketing Consultant, Head of Marketing, Sales
BEYOND THE ARC, Inc.
Berkeley
01.2009 - 12.2012
- Company Overview: [Customer experience consulting firm providing strategic, predictive analytics, and social media services to consumer businesses]
- Launched social media, VOC, analytics services resulting in media coverage and increased pipeline
- Managed marketing efforts for the firm increasing industry awareness +500%, and growing client roster 200% in 18 mos
- Designed and led varied client engagements including VOC, social media, lifecycle journey mapping and loyalty engagements
- [Customer experience consulting firm providing strategic, predictive analytics, and social media services to consumer businesses]
Sr. Director, Marketing, Business Development, In-World Programming
DOPPELGANGER (Creators of vSide / Acquired by Hip Digital Media)
San Francisco
01.2007 - 12.2008
- Company Overview: [Virtual world publisher that created engaging experiences thru music, fashion and entertainment]
- Managed day-to-day operations and management of the Marketing, Business Development, and Programming teams
- Designed, launched and managed two-prong revenue strategy - virtual goods sales and advertising
- Optimized media buys across networks which increased downloads to vSide nearly 3-fold in 6 months
- Defined and executed publisher and retail partner strategies which amounted to nearly 50% of total downloads
- [Virtual world publisher that created engaging experiences thru music, fashion and entertainment]
Director of Marketing
PACIOLAN (Acquired by Ticketmaster)
Irvine
01.2003 - 12.2007
- Company Overview: [Online ticketing company serving pro sports, arenas, college athletics clients ($110mm acquisition, $40mm rev w/ 20% growth)]
- Executed two-prong market strategy driving both venue sales and online transactional revenue
- Worked with product management to incorporate market needs into product roadmaps and improve positioning
- Launched primary ticketing, secondary ticketing, access management to the installed base and the greater market
- Implemented sales support programs; lead management tracking, success stories, best practices, Annual Conference
- Executed GTM strategies that drove venue acquisition, increased footprint of installed venues, grew transaction revenue
- Designed PR strategy and thought-leadership programs including press releases, industry coverage, websites and industry events
- Averted an immense PR crisis when one of our MLB teams playing in the World Series had a 12-hour denial of service
- Executed marketing tactics to drive revenue including SEM, email marketing, community forums, social media initiatives
- [Online ticketing company serving pro sports, arenas, college athletics clients ($110mm acquisition, $40mm rev w/ 20% growth)]
Director Product Marketing
DEEM (FORMERLY REARDON COMMERCE)
San Francisco
01.2000 - 12.2002
- Company Overview: [Services-procurement company offering enterprises spend management solutions for cost containment]
- Set market strategy by effectively positioning and packaging product to target markets
- Managed solutions marketing effort focused on catapulting Rearden into select vertical markets
- Built and defined customer life cycle methodology ensuring traceability of business requirements to product functionality
- Executed sales readiness: product positioning, collateral,, sales training, ROI modeling and more
- [Services-procurement company offering enterprises spend management solutions for cost containment]
Education
MBA -
UC BERKELEY
Berkeley, CASc.B. - Materials Science Engineering
BROWN UNIVERSITY
Providence, RISkills
- Marketing Strategy
- B2B
- B2C
- Product Marketing
- GTM Strategy
- Brand Vision & Messaging
- Segmentation
- Fintech
- Digital Marketing
- SaaS
- Customer Journey
- Marketing Analytics
Hobbies and Interests
Avid performance and recreational sailor who loves getting out on The SF Bay
Timeline
Senior Vice President, Marketing & Partnerships
BANKJOY
04.2022 - Current
Vice President, Marketing (interim role)
INTERIM
06.2020 - 01.2022
Vice President, Marketing, Sales, and Customer Success
SPOT
01.2019 - 11.2019
Vice President, Marketing, Sales, Support, and Contracts
iHOMEFINDER
01.2014 - 12.2018
Marketing Consultant, Head of Marketing, Sales
BEYOND THE ARC, Inc.
01.2009 - 12.2012
Head of Marketing and Business Development
WEEKEND WARRIORS, LLC (Creators of iYardage)
01.2008 - 12.2014
Sr. Director, Marketing, Business Development, In-World Programming
DOPPELGANGER (Creators of vSide / Acquired by Hip Digital Media)
01.2007 - 12.2008
Director of Marketing
PACIOLAN (Acquired by Ticketmaster)
01.2003 - 12.2007
Director Product Marketing
DEEM (FORMERLY REARDON COMMERCE)
01.2000 - 12.2002
MBA -
UC BERKELEY
Sc.B. - Materials Science Engineering
BROWN UNIVERSITY
Similar Profiles
Alex MuslinerAlex Musliner
Lead Software Engineer at BankjoyLead Software Engineer at Bankjoy
Hetvi MaisuriHetvi Maisuri
Sr. Technical Support Engineer at BankjoySr. Technical Support Engineer at Bankjoy
Blake LaneBlake Lane
Escalation and Delivery Manager at BankjoyEscalation and Delivery Manager at Bankjoy
Fonsette CrawfordFonsette Crawford
Homeless Advocate at Where Do We Go. Non Profit OrganizationHomeless Advocate at Where Do We Go. Non Profit Organization
Mustafa AqaMustafa Aqa
Labor Cashier at Cigarettes CheaperLabor Cashier at Cigarettes Cheaper