Shaun Kelly
Maitland
Summary
Experienced with marketing strategy, campaign management, and brand development. Utilizes creative thinking and analytics to drive impactful marketing initiatives. Track record of enhancing brand presence through targeted content and effective market research.
Overview
13
13
years of professional experience
Work History
Marketing Officer
St. Lawrence College
06.2016 - Current
- Increased brand awareness by implementing targeted marketing campaigns and strategies.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Developed innovative and targeted collateral to support overall branding objectives.
- Optimized website content for search engines, enhancing visibility and organic traffic.
- Provided feedback to all departments on brand consistency in outbound communications.
- Assisted in budget management for the marketing department, ensuring cost-effective allocation of resources.
- Conducted market research studies to gain insights into customer preferences and behaviors, informing future marketing decisions.
- Developed comprehensive marketing plans for program launches, driving successful outcomes.
- Create and execute email marketing campaigns via Salesforce Marketing Cloud to boost applications and conversions.
Marketing Analyst
St. Lawrence College
02.2014 - 04.2015
- Research and analyze data from primary and secondary sources to support initiatives of Marketing
Department & Recruiting Team. - Manage and oversee KPI Student Satisfaction Survey process which includes the scheduling, coordinating, and administering of surveys following MTCU guidelines and protocols.
- Research and present data at program and college level to various stakeholders including College
Leadership Team and Program Deans/Coordinators. - Maintain relationship with local stakeholders to promote new programs and initiatives at the college.
- Monitored Google Analytics from multiple College websites to help drive decision making process.
Membership Coordinator
Brockville & District Chamber of Commerce
02.2012 - 02.2014
- Increased new member sign-ups by designing compelling marketing materials and promoting membership benefits in various channels.
- Maintained accurate records of memberships, ensuring timely renewal reminders were sent to prevent lapses in subscriptions.
- Maintained membership database, ensuring that all information was current and accurate.
- Active participant on various committees focusing on various Chamber initiatives.
- Work alongside Director of Events to plan and execute Chamber events including Annual General Meeting, monthly Business After 5 networking events, and more.
Education
Three-Year Advanced Diploma - Business Administration - Marketing
St. Lawrence College
Kingston, Ontario04-2007
Skills
- Excellent interpersonal and relationship management skills
- Proven track record in project management and organization
- Analytical thinker with ability to prioritize projects and meet important deadlines
- Proficient in Microsoft Officer applications (Word, Excel, Powerpoint, Outlook) as well as modern project management tools (Basecamp, Mondaycom)
- Experienced with Salesforce Marketing Cloud for email marketing
- Brand building and marketing strategy
Timeline
Marketing Officer
St. Lawrence College
06.2016 - Current
Marketing Analyst
St. Lawrence College
02.2014 - 04.2015
Membership Coordinator
Brockville & District Chamber of Commerce
02.2012 - 02.2014
Three-Year Advanced Diploma - Business Administration - Marketing
St. Lawrence College