Summary
Overview
Work History
Education
Skills
Websites
Certification
Recent Experiences At-A-Glance
Timeline
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Shaun Hibbs

Shaun Hibbs

North Vancouver,BC

Summary

I'm a transformational manager and leader with a passion for working one-on-one with junior team members. I helped them access their true potential in areas like email marketing, Amazon brand management, performance marketing on Google and Meta, UX design, e-commerce product management, account management, brand positioning and messaging, copywriting, and creative campaign development. Results-driven E-Commerce Manager known for highly productive and efficient task completion. Skilled in strategic planning, digital marketing, and customer relationship management. Excel at communication, leadership, and problem-solving to drive sales growth and operational improvements.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Director of Performance Marketing

The Consumers Web
Charleston, South Carolina
05.2024 - Current
  • Company Overview: A Charleston, South Carolina-based commerce agency.
  • Managing a team of 40 people between organic social, marketing, IT, and account managers.
  • Managing the team in developing and scaling client marketing programs: coaching, mentorship, and guiding the company pillar leaders.
  • Focus on paid media performance and growth where I personally managed ad campaign performance and budgets while managing the team on executing optimizations.
  • 10's of millions of dollars under monthly management between Meta, Google, and Amazon spread out amongst Apparel, Clean Beauty, Fashion, and Medical brand clients.
  • Scaled multiple apparel brands from 0 to millions like Nuthin Fancy an apparel lifestyle brand we scaled by 40% year-over-year, tracking to do $3MM in 2025.
  • A Charleston, South Carolina-based commerce agency.

Head of E-Commerce, Brand Marketing

Moku Foods Inc.
Los Angeles, California
03.2022 - 03.2023
  • Company Overview: A Venice Beach high-growth startup and Cosmo Snack Award-Winner in 2022.
  • Led a strategic pivot and restructured their overall go-to-market strategy.
  • Reduced CAC by 100%, reduced burn 150%.
  • Developed e-commerce financial model, budget, and forecast and met quarterly forecast targets with forecast to do $1.2M by 2023 in e-commerce.
  • Advised CEO directly on overall e-commerce and Shopify merchant growth.
  • Developed marketing systems to reduce subscription churn and acquisition utilizing the Shopify app ecosystem, we reduced churn from net negative to net positive quarterly churn.
  • A Venice Beach high-growth startup and Cosmo Snack Award-Winner in 2022.

Senior E-commerce Leader, Product Owner

ChargePoint, Inc.
San Francisco, California
08.2022 - 02.2023
  • Company Overview: A 500 million dollar publicly traded company.
  • A key leader in developing an e-commerce strategy for a 500 million dollar publicly traded company for FY24.
  • Led a stakeholder RFP process where I led multiple potential partners, business stakeholders and cross-functional team engagement.
  • Defined the e-commerce product and program for CP's business and consumer home charging market segments.
  • A 500 million dollar publicly traded company.

Head Of E-Commerce, Brand Marketing

Solely Inc.
La Jolla, California
03.2021 - 03.2022
  • Company Overview: A company that grew from est. $10M - $20M during the tenure.
  • Increased AOV from $30 - $75 with the relaunch of solely.com.
  • Solely grew their e-commerce program from est. $300K on Amazon to a multi-million dollar program during my time there.
  • Directed integrated campaigns to reduce CAC, and increase LCV by optimizing conversion rates, AOV, and managing margin performance across a catalogue.
  • Own and manage Internet marketing solutions, paid social, paid search, (SEO), and other monitoring methodologies and analytics.
  • A company that grew from est. $10M - $20M during the tenure.

E-commerce, Growth Marketing Director

Tigrillo Marketing
Vancouver, Canada
01.2015 - 05.2021
  • Company Overview: A company that helped grow CPG brands online.
  • Est. 3.5 million in client marketplace sales in 2019/20 in 10 months through Amazon Advertising, Amazon DSP, Wal-Mart advertising, and LinkedIn.
  • Led, tracked, measured, and analyzed the performance of multiple digital advertising campaigns simultaneously.
  • Led and managed day-to-day operations: business objectives and strategic direction.
  • Digital marketing sales and strategy recommendations, client and account management.
  • A company that helped grow CPG brands online.

Education

MBA - Executive Management

Royal Roads University
12.2027

Digital Marketing and Communications Diploma -

Northern Alberta Institute Of Technology
12.2008

Skills

  • Digital marketing
  • E-commerce strategy
  • Data analysis
  • Customer acquisition
  • Team leadership
  • Project management
  • Marketing automation
  • Leadership
  • Financial forecasting
  • Google ads
  • Social media expertise
  • Advertising expertise
  • Media planning
  • Influencer marketing
  • Performance marketing

Certification

  • Google Ads
  • Meta Ads

Recent Experiences At-A-Glance

  • Led the launch of Whole Foods #1 Global Supplier, Solely Clean Foods, online store at solely.com and managed P&L for e-commerce as they scaled from $10MM - $20MM.
  • I led growth for Truhair.com’s Shopify store from $30K - $42K monthly from January 2025 - May 2025 after 14 months of flat growth!
  • 10’s of millions in retention marketing sales: Klaviyo, SMS, Loyalty, Referral, and subscription customer programs in just the last several years. Retention marketing, portfolio here.
  • I led growth for Nuthin Fancy from $130K - $180K MoM from March 2025 - May 2025, Increased Amazon sales from $8K - $22K in 60 days.
  • Grew Solely Clean Foods on Amazon from $300K – Est. 2M+ between 3P brand partnerships with Whole Foods/Amazon and Seller Central. Case study here.
  • Moku Foods, Cosmopolitan Magazines’ “Best Sweet and Salty Snack” in 2022, grew from 6-7 figures in the time I was there after a recent downturn due to iOS 14 release. We reduced CAC by 30% and customer churn by 20%.
  • Estimated $100M+ in ad spend on Amazon, Facebook, Google, Tik-Tok, Instacart, and Citrix ads over several years for CPG and tech brands.

Timeline

Director of Performance Marketing

The Consumers Web
05.2024 - Current

Senior E-commerce Leader, Product Owner

ChargePoint, Inc.
08.2022 - 02.2023

Head of E-Commerce, Brand Marketing

Moku Foods Inc.
03.2022 - 03.2023

Head Of E-Commerce, Brand Marketing

Solely Inc.
03.2021 - 03.2022

E-commerce, Growth Marketing Director

Tigrillo Marketing
01.2015 - 05.2021

MBA - Executive Management

Royal Roads University

Digital Marketing and Communications Diploma -

Northern Alberta Institute Of Technology

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