Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Shaun Curtis

Moorpark

Summary

Results-driven lifecycle marketing professional with expertise in customer acquisition, retention, and engagement strategies. Proven track record in developing and executing high-impact email, SMS, and cross-channel campaigns that grow revenue, strengthen brand loyalty, and improve customer lifetime value. Adept at leveraging data-driven insights and automation to optimize performance. Recognized for thriving in fast-paced, high-growth environments, while managing multiple priorities with precision.

Overview

7
7
years of professional experience

Work History

Lifecycle Marketing Manager

Hello Bello
01.2023 - Current
  • Lead lifecycle marketing strategy for Hello Bello’s DTC subscription and promotional campaigns, driving retention and engagement across email, SMS, and cross-channel touchpoints.
  • Increased zero-month retention from 79% to 92%, significantly improving subscriber onboarding effectiveness and customer lifetime value.
  • Implemented Automated Welcome Series, Post Purchase Series, Programmatic Retention flows, Cart Abandonment campaigns, and Lead Generation initiatives, leveraging Klaviyo, Attentive, Postscript, and LiveRecover to deliver personalized and timely messaging.
  • Reduced churn over time through targeted segmentation, behavior-based triggers, and data-driven content personalization.
  • Partner cross-functionally with product, brand, and creative teams to ensure consistent brand voice and alignment with Hello Bello’s mission of 'premium for all.'
  • Integrate omnichannel insights from DTC and retail channels to deliver cohesive campaigns, optimizing for performance and engagement across the full customer journey.
  • Track and analyze performance metrics to continually refine workflows, increase engagement, and maximize subscription revenue.

Email & Lifecycle Marketing Manager

Retrospec
01.2021 - 01.2023
  • Developed and executed lifecycle marketing strategies focused on acquisition, retention, and engagement.
  • Managed end-to-end campaign production from ideation to QA, ensuring flawless execution across email, SMS, and cross-channel touchpoints.
  • Created automated workflows that generated consistent incremental revenue while reducing manual work.
  • Partnered with cross-functional teams to align communications with product launches, promotions, and brand storytelling.
  • Conducted performance analysis and implemented data-driven optimizations to improve engagement.

Digital Marketing Email Specialist

Pharmavite
West Hills
01.2019 - 01.2021
  • Launched and scaled DTC email channels for Nature Made, Nurish by Nature Made, and Equelle.
  • Designed and executed automated welcome, transactional, and re-engagement flows to improve customer journey performance.
  • Implemented customer segmentation strategies to deliver personalized content and enhance engagement.
  • Collaborated with brand teams to plan and execute seasonal promotional campaigns.

Education

Associate of Science - Business Sales & Marketing

Moorpark College
Moorpark, CA

Bachelor of Science - Business Marketing

California State University, Northridge
Northridge, CA

Skills

  • Lifecycle Marketing
  • Customer Journeys
  • Email Campaign Management
  • SMS Campaign Management
  • Customer Relationship Management (CRM)
  • Acquisition Strategy
  • Retention Strategy
  • Marketing Automation
  • Campaign Reporting
  • KPI Analysis
  • Segmentation
  • Personalization
  • Calendar Planning
  • Promotion Planning
  • Database Management
  • Database Optimization
  • A/B Testing
  • Optimization

Timeline

Lifecycle Marketing Manager

Hello Bello
01.2023 - Current

Email & Lifecycle Marketing Manager

Retrospec
01.2021 - 01.2023

Digital Marketing Email Specialist

Pharmavite
01.2019 - 01.2021

Associate of Science - Business Sales & Marketing

Moorpark College

Bachelor of Science - Business Marketing

California State University, Northridge

Similar Profiles

CREATE PROFILE
Shaun Curtis