Summary
Overview
Work History
Education
Skills
Timeline
Certification
Work Availability
Software
Languages
Interests
Websites
Shaun Connor

Shaun Connor

Calgary,Alberta

Summary

Dynamic and client-focused entrepreneur with a strong background in account management, customer success, and business development. Proven ability to build and maintain long-term client relationships, drive product adoption, and enhance customer retention in both the start-up and B2B landscapes. Adept at leveraging data analytics to improve user engagement and deliver value-driven solutions. Passionate about optimizing operational efficiency and scaling businesses in the sports technology industry.

Overview

11
11
years of professional experience
1
1
Certificate

Work History

CO-FOUNDER AND CHIEF COMMERCIAL OFFICER

Ichor Blood Services Inc.
01.2020 - 01.2023
  • Company Overview: provider of private blood testing, offering many specialized services and led the first available privately accessible mass-Covid testing Canada-wide
  • Co-founded and lead the company's remarkable growth through business development and capital raises
  • Played a key role in developing and integrating proprietary software systems, while establishing strategic partnerships with major organizations
  • Drove Ichor's exponential growth, from $100k in seed money and revenues of $0 at creation to over $7M in annual revenues by the end of 2022, by securing and managing strategic partnerships with major organizations like Mayo Clinic Laboratories, NHL, NBA, Dynalife, and the Government of Canada, expanding the company's reach across municipal, provincial, national, and international markets
  • Identifying a market gap in available existing software, spearheaded the development, integration and implementation of a $150k proprietary software program, including geolocated service and product ordering with POS, boosting sales and operational efficiency across both office and in-home services
  • Oversaw day-to-day operations across Ichor's seven clinical locations over three provinces, mobile divisions, and laboratory, with 75 employees at its peak, ensuring smooth execution of both executive and partnered contractual requirements, while driving innovation and enhancing service delivery
  • Managed and coordinated cross-functional teams across multiple locations, optimizing processes and technology implementation to enhance efficiency and support scaling efforts
  • Assisted with the company's strategic exit, enabling Ichor to rebrand and refocus on its core competencies as the impact of COVID-19 waned
  • Provider of private blood testing, offering many specialized services and led the first available privately accessible mass-Covid testing Canada-wide

BUSINESS TO BUSINESS OUTSIDE SALES

UniFirst
01.2023 - Current
  • Company Overview: provides high-quality facility and uniform services to various industries including sports, healthcare and manufacturing
  • Boosted territory sales by building strong client relationships and identifying new business opportunities, resulting in a 18% increase in sales volume over previous territory holder
  • Conducted 80 cold calls and personal visits weekly to establish new accounts and promote strategic product solutions tailored to client needs
  • Consistently exceeded monthly sales targets and quotas by at least 11% month-over-month, contributing significantly to overall team success
  • Led discussions in weekly sales meetings to analyze performance metrics, strategize on improvements, and share best practices
  • Managed a large client base, continually surpassing sales goals and ensuring client satisfaction through tailored product offerings
  • Provides high-quality facility and uniform services to various industries including sports, healthcare and manufacturing

FOUNDER & OWNER

SD Recon Ltd
01.2020 - Current
  • Company Overview: Artificial turf project design and installation for athletic, commercial and residential clients
  • Identified and filled a gap in the market for artificial turf in the local Canadian baseball industry
  • This success led to an expansion into residential and commercial markets, managing projects of all sizes, delivering customized turf solutions from concept through execution
  • Spearheaded the development and execution of over 125 small to large-scale turf projects across residential, commercial, and sports sectors, consistently delivering on customer visions
  • Cultivated strong client relationships, driving repeat business and generating over $100k in annual referral-based sales
  • Managed day-to-day operations, ensuring smooth project flow and efficient team coordination
  • Oversaw financial operations, including budgeting, financial reporting, and tax preparation, ensuring fiscal health and growth
  • Artificial turf project design and installation for athletic, commercial and residential clients

ACCOUNT & FACILITY OPERATIONS MANAGER

LivNorth; Health Systems Group
01.2014 - 01.2020
  • Company Overview: full-service fitness consulting and management company that serves over 500 organizations in Canada, and focuses on providing solutions for health and fitness needs
  • Managed and coordinated operations for multiple fitness centers, overseeing 650 members and 75 personal clients
  • Sourced and optimized facility software for scheduling, booking, payment processing, and managing operations, enhancing workflow and improving client experience
  • Consulted on facility design, equipment recommendations, and safety policies to ensure operational readiness
  • Designed and implemented wellness programs, trade fairs, and educational seminars, driving client engagement
  • Led recruitment, training, and supervision of fitness professionals, maintaining high staff performance
  • Conducted regular account reviews, anticipating client needs to maintain strong client relationships and retention
  • Full-service fitness consulting and management company that serves over 500 organizations in Canada, and focuses on providing solutions for health and fitness needs

Education

Kinesiology Degree - Exercise Physiology

University of Calgary, Calgary, AB

Diploma - Coaching And Sport Performance

Red Deer College, Red Deer, AB
  • Educational Honour Awards and Sport Excellence Scholarships
  • Graduation Dean's List
  • Sport Scholarship

Skills

  • Business development
  • Public relations
  • Sales strategy implementation
  • Strategic thinking

Timeline

BUSINESS TO BUSINESS OUTSIDE SALES - UniFirst
01.2023 - Current
CO-FOUNDER AND CHIEF COMMERCIAL OFFICER - Ichor Blood Services Inc.
01.2020 - 01.2023
FOUNDER & OWNER - SD Recon Ltd
01.2020 - Current
ACCOUNT & FACILITY OPERATIONS MANAGER - LivNorth; Health Systems Group
01.2014 - 01.2020
Red Deer College - Diploma, Coaching And Sport Performance
University of Calgary - Kinesiology Degree, Exercise Physiology

Certification

  • Canadian Society for Exercise Physiology - Certified
  • Exercise Physiologist and Personal Trainer (2010 - Present)
  • Alberta Fitness Leadership Certification Association - Certified
  • Player/Manager for Calgary Rockies of the Sunburst League and 2025 AAA National Representative
  • Head Coach, Player and Chair Person for Calgary Wolfpack Baseball of the Foothills Major Baseball Association

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software

Ichor Propietary, LessThan3

Languages

English
Bilingual or Proficient (C2)

Interests

Baseball

Golf

Sports

Networking

Coaching/Training

Shaun Connor