Shastina Hayward
Edmonton,AB
Summary
Customer-oriented Hospitality Manager with 13 years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.
Overview
11
11
years of professional experience
1
1
Certification
Work History
General Manager
Moxies Bar & Grill
10.2020 - 08.2023
- Developed and implemented strategies to increase sales and profitability.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Developed and maintained relationships with customers and suppliers through account development.
- Managed budget implementations, employee evaluations, and contract details.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Increased overall income from negative earnings to consistent profit, increasing period over period
- Developed bar batch recipe system introduced to all 58 locations to decrease drink times, improve quality and consistency, have ease of training, and narrow margin on cost of goods
- Trained a number of new managers for the region, including developing a GM and provided continued guidance
- Collaborated with cross company GMs and Chefs to develop company commitment document used to train all new leaders
General Manager
The Canadian Brewhouse
09.2017 - 09.2020
- Please see above for details, as job description was equivalent to Moxies. See below for more detailed outcomes
- Trained and developed management into senior level roles. Actively recruited multiple management level individuals for corporation
- Coordinated multiple catering events on and off site such as Grant Macewan Fallfest, Student Welcome Week, Taste of Edmonton, Pepsi Grey Cup Party, and more to increase revenue and attract new level of clientele
- Within top five stores of charitable donations raised
- Increased employee satisfaction score from a 3.2 to a 4.4
- Post initial covid lockdown- doubled year over year sales, hired and trained over fifty FOH and BOH staff, third highest store for overall revenue, second highest store for gross margin, and highest store for net income.
Assistant General Manager
Hudsons Canada's Pub
02.2015 - 08.2017
- Handled cash accurately and prepared deposits.
- Motivated, trained, and disciplined employees to maximize performance.
- Resolved problems promptly to elevate customer approval.
- Managed team schedule with eye for coverage needs and individual strengths.
- Mentored and motivated team members to achieve challenging business goals.
- Oversaw inventory by ordering precise quantities of stock and executing corrective actions to drive profitability.
- Assisted in recruiting, hiring and training of team members.
- Assisted in turning around profit margins of location while actively increasing revenue
- Assisted in opening of the 109ST location by designing all bar schematics and training all new bartenders
- Raised guest experience audit score by 12.3%
- Responsible for all party bookings and events
Bar Manager
MKT
08.2012 - 02.2014
- Closed out cash register and prepared cashier report at close of business.
- Maximized customer service by training staff, overseeing operations, and resolving issues.
- Kept alcoholic beverages well-stocked and organized to meet expected demands.
- Adhered to state laws regarding alcoholic beverage services and customer regulations.
- Guaranteed optimal beverage stock by assessing inventory and collaborating with owners for corrective action planning to limit expenses.
- Strategized plans to increase bar revenue through innovative promotional concepts, specialty drinks, and customer-focused events.
- Maintained high standards of customer service by staying up to date on bar and menu options and providing effective food recommendations for guests.
- Implemented drink prep procedures, significantly reducing wasted stock.
- Managed staff schedules and maintained adequate coverage for all shifts.
- Implemented effective inventory control systems to reduce food spoilage and waste.
- Reduced health risks and safety hazards by preparing beverage products consistently while creating cleaning schedules, restocking items and sanitizing equipment to adhere to health department standards.
- Co-designed three cocktail menus
- Responsible for all party bookings and events
Skills
- Microsoft Excel
- Microsoft Outlook
- Financial Statements
- Verbal and Written Communication
- Cost Management
- Manage Budgets
- Financial Management
- Labor Cost Controls
- Menu Planning
Certification
- Foodsafe
- Proserve
- Protect
- First Aid and CPR
- Wedding Planners Institute of Canada Certification
Timeline
General Manager
Moxies Bar & Grill
10.2020 - 08.2023
General Manager
The Canadian Brewhouse
09.2017 - 09.2020
Assistant General Manager
Hudsons Canada's Pub
02.2015 - 08.2017
Bar Manager
MKT
08.2012 - 02.2014