Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Sharon Lee

Sales Executive
Toronto,ON
Sharon Lee

Summary

I am a Business Development Professional with over 25 years of customer service and sales experience in the field of Advertising and Internet Marketing. I have focused the last 10+ years with tech start ups in closing sales and helping them building their sales teams and sales departments.. I have always been successful in sales of new acquisitions, with a proven track record of growing, maintaining and building long lasting relationships..

Overview

21
years of professional experience

Work History

Bringit Canada

Sales Executive
11.2022 - Current

Job overview

Bringit connects consumers with merchants 24-hours per day. We delivery products to your door in an hour or less, offering full transparency to all merchants, consumers and drivers.

  • Created foundation of sales department including playbook, scripts, objection handling, sales agreement, sales SOP sales deck and sales materials.
  • Increased sales with execution of full sales cycle processing from initial lead processing through cold calling, emails to conversion, closing and account management.
  • Served merchants with knowledgeable, friendly support at every stage of the sales journey.
  • Researched sales opportunities and possible leads to exceed sales goals and increase profits.
  • Contributed to strategy in marketing and building out the brand.
  • Contributed and provided technology feedback for growth and develop of key growing components required in app.
  • Maintained current knowledge of evolving changes in marketplace.
  • Developed and presented valuable sales presentations to potential customers to highlight features and benefits of products.
  • Negotiated prices, terms of sales and service agreements.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.

Locorum

Sales Account Executive
01.2022 - 11.2022

Job overview

Locorum is a SaaS company providing service based businesses the ability to generate leads on a CPA model.

  • 125% above on workflow targets.
  • 57% close from initial outreach to booked demonstration.
  • 68% clos rate from demonstration to account creation.
  • 1 of first hires on their sales team. Assisting in creation of metrics, strategy, KPI's, call scripts, sharing of best practices, playbooks and SOPs
  • Managed full sales cycle from engaging in daily cold calls to booking of demonstrations.
  • Providing demonstrations of platform then closing clients to create account and upgrade to subscription model.
  • Thinking out of the box to create additional revenue capabilities for platform in enhancing features and functionality and creation of MRR model
  • Worked closely with other departments to consistently build and maintain growth and success between each department.
  • Leveraged CRM HubSpot to collect, organize and manage sales data and customer information.
  • Provided exceptional customer service to foster client loyalty, satisfaction and growth.
  • Successfully closed sales above target for SaaS platform.
  • Working with team to brainstorm creative solutions to enhance features and functionality of our tool

Media Madness Group

Director of Business Development
02.2018 - 12.2021

Job overview

Media Madness Group is a Full Service Boutique Agency providing a vast portfolio of marketing services ranging from media buying, content writing, to lead generation and design.

  • Worked directly with many partners in analyzing, strategizing and implementing new areas of growth within their organization.
  • Established long term partnerships and relationships with both buyers and sellers
  • Development of the Leads and Pay Per Call Division I Media Madness Leads
  • Generating consistent, top grade quality leads and calls
  • Assisting partners in monetizing their traffic sources
  • On boarding of new growing partnerships
  • Development of new projects from content development and digital properties
  • Development of O&O Sites, optimizing and monetizing internal sources
  • Leading, developing, coaching and grooming of outbound marketing teams.
  • Identifying key areas of growth and flourishing both new and existing business partnerships.
  • Providing and creating additional revenue streams contributing to the growth of new and existing partners.
  • Management of content development team and digital strategists in paid advertising.
  • Lead Generation and dating mining based upon clients demands.
  • Analyzing of market and industry changes and creating strategic marketing plans.
  • Update advertiser accounts with ad codes, targeted channel sets, reports and contact information
  • Build and maintain an intimate knowledge of industry, spotting trends and opportunities in growth.
  • Consult with partners on their marketing needs

Gunggo

Business Development Manager
04.2011 - 02.2018

Job overview

Our diverse network is capable of reaching over 5B eyeballs a month WORLDWIDE! We work with over 6000+ publishers (direct relationships) segmented into 15 channels. Our corporate headquarters is located in both Toronto, Canada as well as London UK. With many clients running campaigns throughout North America, Europe, LATAM, Asia, as well as Globally across the world.

  • Leading the Business Development Team consisting of both sales consultants & media buyers.
  • Training, leadership and working with the team to continuously achieve targets. Motivating and consistently growing and expanding the team.
  • Identify new business opportunities with direct marketers, online and offline advertisers and agencies
  • Establish and manage relationships with existing advertising clients
  • Cultivate relationships with clients, gain deep insight into their business and ultimately providing solutions to their marketing and advertising goals
  • Tracking, reviewing and monitoring all client campaigns to ensure all expectations are met
  • Address incoming advertiser inquiries and provide information on Gunggo services and products
  • Negotiate with advertisers to improve rates and payment terms
  • Travel to trade shows, conferences and client offices from time to time.
  • Expand relationships and up sell clients on services offered.
  • Update advertiser accounts with ad codes, targeted channel sets, reports and contact information.
  • Build and maintain an intimate knowledge of online advertising and affiliate marketing industry developments to spot trends and opportunities.
  • Consult with clients on their marketing needs.
  • Expected to generate a high volume of advertiser related activity including cold calling, presentations, monetization of ad space etc.
  • Communicate with the publisher department to help promote our publishers and traffic opportunities

Yellow Pages Group

Media Account Consultant
06.2002 - 04.2011

Job overview

July 09-April 11 Media Account Consultant (Adv) The Yellow Pages Group Toronto, ON

  • 151% above all workflow targets, YTD for 2010
  • 330% above target, Currently leading Ontario Region with the most New Connects Sold YTD
  • Manage an average of $950,000+ revenue dollars per year, selling a wide range of products within the Yellow Pages Group portfolio to existing clients.

July 08-July 09 Media Account Consultant (Acq) The Yellow Pages Group Toronto, ON

  • 4th Top Representative within the Acquisition Channel, out of 50 representatives
  • Responsible for working closely with non-existing clients, selling a wide range of products within the Yellow Pages Group portfolio.
  • Successfully managing work flow

June 02-June 08 Business Solutions Consultant (Adv) The Yellow Pages Group Toronto, ON

  • Received numerous awards due to consistent, outstanding performance level.
  • Top Performer in Acquisition within Advantage Department year after year.
  • 2005 - #1 Top Advantage Representative
  • 2005 - Inducted into President's Gold Circle within 2.5 Years with company
  • 2006 - Top Acquisition Representative, with 126 new clients while maintaining existing revenue base of over $900,000 annually.
  • 2007 - Top Acquisition Representative, with 120 new clients while maintaining existing revenue base of over $900,000 annually.
  • 2008 - Top Acquisition Representative, with 100 new clients while maintaining an existing revenue base of over $800,000 annually.
  • 2008 - #1 Top Advantage Representative
  • 2008 - Inducted into Level 2 of the President's Gold Circle
  • 2010 - #3 Top Advantage Representative
  • 2010 - #1 Top New Connect Representative within Advantage Department
  • 2010 - Inducted into Level 3 & Level 4 of the President's Gold Circle

Education

Seneca College of Applied Arts And Technology
North York, ON

Some College (No Degree) from Sales And Marketing

University Overview

Skills

  • Outbound Cold Calling
  • Consultative and Persuasive Selling
  • Hunter mentality and entrepreneurial mindset
  • Negotiation skills
  • Lead Generation & prospecting
  • Strategic & Quick Thinker
  • Building long-term and meaningful relationships
  • Data Analysis and Database Management
  • CRMs: Hubspot, Sales Force, Pipedrive
  • Sales Tools: Aircall, Kixie, Asana, Slack
  • Adaptability to change
  • Knowledge in the digital space of ad networks, data mining, programmatic advertising and optimizations
  • Performance Marketing: CPA, CPL, CPI, CPM, CPS, and Pay per call
  • Sales and Marketing
  • Customer Service

Timeline

Sales Executive
Bringit Canada
11.2022 - Current
Sales Account Executive
Locorum
01.2022 - 11.2022
Director of Business Development
Media Madness Group
02.2018 - 12.2021
Business Development Manager
Gunggo
04.2011 - 02.2018
Media Account Consultant
Yellow Pages Group
06.2002 - 04.2011
Seneca College of Applied Arts And Technology
Some College (No Degree) from Sales And Marketing
Sharon LeeSales Executive