Sharon M. Rodriguez
Rocklin
Summary
Experienced with developing and executing strategic communication plans. Utilizes media relations and digital strategies to effectively convey key messages and drive engagement. Track record of fostering strong stakeholder relationships and achieving communication objectives.
Experienced with building constructive relationships between students and educational staff. Utilizes effective communication techniques to address student concerns and facilitate understanding. Track record of implementing successful programs that support student development and engagement.
Overview
18
18
years of professional experience
Work History
Strategic Communication Consultant
Rodriguez Studios | Freelance
01.2012 - Current
- Developed and implemented strategic communication projects for political campaigns and incumbents.
- Collaborated with teams, vendors, and subcontractors to meet strategic project objectives.
- Demonstrated compliance with relevant laws, regulations, and style rules.
- Created print and digital collateral with Adobe Creative Suite.
- Built and maintained social media, newsletter, and email campaigns.
- Developed targeted communication strategies for diverse client needs.
- Conducted in-depth stakeholder analysis to inform strategic initiatives.
- Advised clients on crisis communication tactics and reputation management.
- Managed project timelines and deliverables, ensuring alignment with client goals.
- Optimized social media presence for clients by conducting regular audits, implementing best practices, and creating engaging content strategies.
Pregnant Student Liaison
California State University, Sacramento, SASERP, Parents & Families Program
01.2021 - 2025
- Created academic continuity plans for pregnant, expecting, and post-partum students.
- Negotiated course adjustments and conditions of leave for recovery between faculty and pregnant, expecting, and post-partum students consistent with Title IX rights and university policies.
- Provided one-on-one guidance for pregnant, expecting, and post-partum students including customized on and off-campus resources, support, and benefit referrals.
- Developed streamlined campus support response for high-risk/high-need pregnant students.
- Research & Special Projects (2021-2025)
- Collaborated with a cross-divisional team to develop a pilot program for a pregnant and parenting student campus-wide support system including funding for five student-parent employment opportunities.
- Created the Village Building Initiative to engage faculty and staff in creating and engaging in best practices for a pregnant and parenting student-friendly campus.
- Prepared and presented data-driven presentations and collateral for campus and community audiences.
- Assisted in conducting primary and secondary quantitative and qualitative research to support the development of innovative services, grant proposals, and funding opportunities.
- Contributed to multiple cross-divisional campus-wide advocacy forums, meetings, and efforts to build equity for pregnant and parenting students.
- Facilitated communication between university administration and student families to enhance engagement.
- Coordinated workshops and information sessions to educate families about university policies and procedures.
- Increased communication between staff, students, and parents by serving as a liaison to address concerns and resolve conflicts.
- Developed resources and programs addressing parents' concerns to improve family support services.
Account Manager, Content Creator
Zoom Photo Ads, LLC
01.2010 - 01.2011
- Broadened brand awareness of a lifestyle magazine within the industry and among target audiences.
- Increased advertising revenue by improving customer retention and performance tracking measures.
- Collaborated with the graphics and editorial team to design advertisements and magazine layouts.
- Created unique content for monthly print publications and social media pages.
- Developed strong client relationships to enhance customer satisfaction and retention.
- Set and achieved company defined sales goals.
- Managed editorial calendar to ensure timely delivery of content while maintaining high quality standards.
Paralegal, California Status and Intake Manager
The Endres Law Firm, APC
01.2008 - 01.2009
- Led teams in two departments to intake, manage, and report accurate statuses of 3,000+ active cases.
- Facilitated employee training on internal and client-facing communication programs.
- Implemented changes to case management and reporting processes related to regulatory shifts.
- Managed paralegal team, ensuring compliance with legal standards and organizational policies.
- Streamlined case management processes, enhancing workflow efficiency and reducing turnaround times.
- Developed training programs for new paralegals, fostering skill development and team cohesion.
- Improved client satisfaction with enhanced communication strategies and regular progress updates.
Education
Master of Arts - Communication Studies
California State University, Sacramento
11.2025
Bachelor of Arts - Public Relations
California State University, Sacramento
01.2021
Associate of Arts - Paralegal Studies
MTI College, Sacramento
01.2009
Skills
- Stakeholder engagement
- Cross-divisional collaboration
- Strategic communication development
- Data-driven presentations
- Resource referral networks
- Client relationship management
Research and Presentations
- Tortillas, Cane, Manos: Exploring Discursive Representations of Neo-Colonialism in Taco Chronicles 2025 Top Student Paper, Western States Communication Association 95th Annual Convention – Support, Albuquerque, New Mexico
- I Quit: Reading Grievance Articulations in Antiwork Memes 2025 Western States Communication Association 95th Annual Convention – Support, Albuquerque, New Mexico
- Loving the Sinner, Hating the Sin: Exploring Queer Heteronormativity in Somebody Somewhere 2025 Western States Communication Association 95th Annual Convention – Support, Albuquerque, New Mexico
- Trading The Flag for The People: Transgressive Rhetoric in AOC’s 'The Courage to Change' 2025 Top Student Paper, Western States Communication Association 94th Annual Convention - Possibilities, Reno, Nevada
- Every Student Has a Point: Hearing The 'Highly Non-Traditional' Student 2024 Western States Communication Association 94th Annual Convention - Possibilities, Reno, Nevada
- A Moment of Counterhegemony in '37 Seconds' 2023 Top Debut Student Paper, Western States Communication Association 93rd Annual Convention - Well Being, Phoenix, Arizona
- Student Parent Data Collection: Moving from Siloed to Streamlined Identification and Support 2023 Forging Equitable Futures - Student Parents Statewide Summit, California Competes, Los Angeles, California
- Student Parents: More Than Numbers 2023 Anti-Racist and Inclusive Campus Symposium, California State University, Sacramento
- Middle Leadership Academy, Student Parent Peer Ambassador Pilot Program, Sacramento State Cohort 2022 – 2023 CSU Student Success Network, Education Insights Center, San Diego – Folsom – Pomona, California
Timeline
Pregnant Student Liaison
California State University, Sacramento, SASERP, Parents & Families Program
01.2021 - 2025
Strategic Communication Consultant
Rodriguez Studios | Freelance
01.2012 - Current
Account Manager, Content Creator
Zoom Photo Ads, LLC
01.2010 - 01.2011
Paralegal, California Status and Intake Manager
The Endres Law Firm, APC
01.2008 - 01.2009
Associate of Arts - Paralegal Studies
MTI College, Sacramento
Master of Arts - Communication Studies
California State University, Sacramento
Bachelor of Arts - Public Relations
California State University, Sacramento