Sharon Bordas
Los Angeles
Summary
Operating executive with 20+ years scaling high-growth companies at the intersection of media and technology. Expertise in digital platform development, SaaS and subscription products, and real-time/AI-driven software. Proven track record of leading strategic pivots, raising capital, expanding internationally, and driving enterprise growth. Skilled in forging strategic partnerships, managing key B2B client relationships, building and executing go-to-market strategies, and institutionalizing operating systems that accelerate portfolio company growth and enterprise value.
Overview
24
24
years of professional experience
Work History
Entrepreneur-in-Residence
HearstLab
06.2025 - Current
- Advise early-stage startups across AI, SaaS, and B2B tech, refining product-market fit and designing scalable go-to-market strategies
- Accelerate portfolio company growth by connecting founders to Hearst's media and data ecosystem, driving distribution, partnerships, and customer acquisition
- Support deal flow and due diligence by evaluating investment opportunities across a diverse range of industries
CEO & President
Mindshow
LA
01.2019 - 01.2025
- Orchestrated company recapitalization, raising $32M+ in venture funding and securing new investor backing to relaunch the business
- Transformed the product from unrealized vaporware into a functional, revenue-generating platform delivering high-volume, studio-quality animated content
- Rebuilt the organization from the ground up - hired and trained an entirely new technical and creative team, instilling operational discipline and scaling output
- Led strategic pivot from consumer VR gaming to a B2B SaaS platform + branded content studio, creating a dual-revenue model with high-margin services
- Drove 250% YoY production growth and 50% YoY revenue growth by implementing AI automation, real-time pipelines, and externalizing proprietary tools
- Secured marquee clients (Netflix, Mattel, Pepsi, ESPN) while launching XR licensing initiatives and AI-driven features to extend platform value
Vice President, Scripted Programming
A&E Networks
LA
01.2016 - 01.2019
- Scaled international distribution by launching hit show YOU with Netflix, reaching 90+ countries and 100M+ viewing hours
- Oversaw Emmy-nominated UNREAL; managed multi-season partnerships and cross-functional production
- Negotiated co-production financing structures aligning content spend with advertising revenue, maximizing ROI
Executive Vice President, Production & Distribution
MarVista Entertainment
LA
01.2009 - 01.2016
- Built a venture-backed, high-volume studio, scaling output from 2 films to 40+ annually, with distribution in 20+ countries
- Pioneered a digital-first production pipeline that streamlined workflows, reduced per-title costs by 30%, and enabled scalable content delivery
- Achieved 150% revenue growth, driving operational scale and positioning the company for a successful acquisition by Fox Entertainment
- Owned P&L for a $50M+ portfolio, optimizing capital deployment and portfolio performance
- Negotiated innovative financing structures and domestic distribution partnerships that expanded market footprint and increased investor returns
Director, Research & Digital Product
Hollywood Creative Directory
LA
01.2002 - 01.2005
- Digitally transformed legacy publishing business into subscription-based SaaS platform
- Built automated pipelines, reducing time-to-market and enabling recurring digital revenue
- Scaled cross-functional product/engineering/editorial teams to support digital-first growth
Education
Bachelor of Arts -
UC, Irvine
Masters of Professional Writing -
USC
Skills
- Scaling Portfolio Companies
- Go-to-Market Strategy
- Fundraising & Investor Relations
- SaaS & AI Platforms
- Operational Scale
- Product-Market Fit
- International Expansion
- P&L Ownership
- Cross-Functional Leadership
- Business Model Innovation
Websites
Projects
How the World Went Apeshit, 2025, Directed, wrote, and produced feature documentary exploring the rise and fall of NFTs and their impact on politics, tech, and culture; funded by Original Productions & Mindshow. A Deadly Adoption, 2015, Executive produced low budget film and launched an innovative marketing plan for Lifetime comedy starring Will Ferrell & Kristen Wiig
Hobbies and Interests
- Advancing Type 1 Diabetes research
- Leadership equity
- Media, politics & cultural commentary
- Global markets & innovation
- Comedy
Timeline
Entrepreneur-in-Residence
HearstLab
06.2025 - Current
CEO & President
Mindshow
01.2019 - 01.2025
Vice President, Scripted Programming
A&E Networks
01.2016 - 01.2019
Executive Vice President, Production & Distribution
MarVista Entertainment
01.2009 - 01.2016
Director, Research & Digital Product
Hollywood Creative Directory
01.2002 - 01.2005
Bachelor of Arts -
UC, Irvine
Masters of Professional Writing -
USC
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