Sharon Baksh
Brampton,ON
Summary
Experienced Marketing Specialist keeps up with tight deadlines and high-value customers. Successful at working with diverse teams to develop comprehensive approaches to marketing plans. Intelligent and insightful professional. Distinguished Field Marketing and Travel Coordinator Specialist with 18 years of outstanding success managing field sales organizations. Superb communicator and relationship builder with history of building engaged, high-performing and loyal field sales teams.
Overview
21
21
years of professional experience
Work History
Field Marketing and Travel Operations Specialist
Gamestop Canada
Brampton, ON
04.2006 - 02.2024
- Analyzed customer feedback to improve operations processes and increase customer satisfaction.
- Conducted regular reviews of operational procedures to ensure compliance with company standards.
- Implemented new processes to streamline daily tasks, resulting in increased efficiency.
- Coordinated resources and personnel to complete projects on time and within budget constraints.
- Managed vendor relationships by negotiating contracts and monitoring service delivery levels.
- Developed reports detailing operational performance, trends, costs, productivity.
- Assisted with the development of project plans for new initiatives or process improvements.
- Maintained positive working relationship with fellow staff and management.
- Set specific goals for projects to measure progress and evaluate end results.
- Responsible for designing, creating and delivering marketing programs to support the growth of the brand.
- Organized promotional events to increase brand awareness and customer engagement.
- Developed an email marketing program with automated workflows to engage customers through newsletters and promotions.
- Worked closely with senior management to implement strategic communications plans and marketing initiatives.
- Created content for various social media platforms including Facebook, Twitter, Instagram and YouTube.
- Developed and implemented a fundraising strategy to increase donations for the charity (Make a Wish Canada), managed donor relationships by providing timely acknowledgement letters and thank you notes.
- Organized and managed travel itineraries for employees.
- Assisted corporate travelers in making flight and hotel reservations.
- Developed cost-saving strategies for corporate travel plans.
- Ensured compliance with company travel policies and regulations.
- Created expense reports for each traveler's trip.
- Maintained records of all business trips taken by employees including flight times, hotel accommodations, rental cars.
- Collaborated with the accounting department on invoicing matters related to corporate travels.
- Completed various reports and analyzed each report to decide where improvements could be made.
- Developed marketing strategies for existing products, services and new product launches.
- Conducted competitor research to understand the industry dynamics and identify opportunities for growth.
- Organized development and implementation of diverse marketing videos, social media posts and blogs.
- Brainstormed and coordinated marketing campaigns and channels to drive awareness, traffic and conversion.
- Implemented initiatives to increase brand awareness and engagement with target audience.
- Coordinated marketing campaigns, monitoring accuracy, execution and follow-up.
- Organized and executed fundraising campaigns to generate donations.
- Managed social media accounts to promote donation programs and activities.
- Responded promptly to donor inquiries via email or telephone.
- Cultivated positive relationships with media figures, influencers and business partners with potential to positively impact fundraising activities.
Customer Service Representative
Bank of Montreal
Toronto , ON
04.2003 - 02.2006
- Answered customer inquiries and provided accurate information regarding products and services.
- Provided excellent customer service to resolve customer complaints in a timely manner.
- Gathered customer feedback through surveys and used the data to improve customer service.
- Assisted customers with product selection, ordering, billing, returns, exchanges and technical support.
- Maintained detailed records of customer interactions, transactions and comments for future reference.
- Performed administrative tasks such as filing paperwork, updating databases and generating reports.
- Identified areas of improvement in customer service processes and suggested changes accordingly.
- Developed strong relationships with customers by providing personalized assistance and support.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Developed strong customer relationships to encourage repeat business.
- Educated customers on special pricing opportunities and company offerings.
Education
Bachelor of Arts - Human Resources And Admin Studies
York University
Toronto, ON09-2004
High School Diploma -
Notre Dame Catholic Secondary School
Brampton, ON06-2001
Skills
- Teamwork and Collaboration
- Program Evaluation
- Goal Setting
- Professionalism
- Analytical Thinking
- Excellent Communication
- Active Listening
- Attention to Detail
- Adaptability and Flexibility
- Written Communication
- Interpersonal Skills
- Interpersonal Communication
- Business Development
- Time management abilities
- Quantitative skills
- Self Motivation
References
References available upon request.
Timeline
Field Marketing and Travel Operations Specialist
Gamestop Canada
04.2006 - 02.2024
Customer Service Representative
Bank of Montreal
04.2003 - 02.2006
Bachelor of Arts - Human Resources And Admin Studies
York University
High School Diploma -
Notre Dame Catholic Secondary School
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