Sharandeep Gabhi
Brampton,ON
Summary
Detail-oriented cost analyst with 8+ years of experience in tracking, reporting, and analyzing the performance of advertising activities, ad-hoc analytic requests, and development/automation of regular reports for various consumer goods brands. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
9
9
years of professional experience
Work History
Cost Analyst - Beauty & Wellbeing Category
Unilever Canada Inc.
08.2008 - 07.2017
- Monitor budget distribution and performance of paid ad campaigns
- Completed technical estimates using cost models.
- Identified opportunities and analyzed marketplace key performance indicators to diversify campaigns, expand visibility and improve performance.
- Facilitated data analysis, search query mining and development of ad hoc reporting.
- Conducted trend analysis, benchmark reports, attribution analysis and suggestions.
- Utilized cost-estimating software to streamline estimating processes and produce accurate and reliable estimates.
- Attended project meetings to provide updates and insights on project costs.
- Undertake special and ad-hoc projects to improve portfolio assortment, pricing and promotional strategies or profitability
- Monitored project progress to identify and address changes in project scope or budget.
- Determined budgets for prospective projects to plan for future expenditures and utilize resources wisely.
- Measure ROI of online and offline advertising campaigns
Education
Bachelor of Business Administration -
Schulich School of Business, York University
06.2007
Skills
- Effective analytical thinking / problem solving ability
- Excellent computer literacy (incl, MS Excel, PowerPoint, SAP)
- Good understanding of the FMCG industry
- Professional communication skills (verbal & oral) for all levels of the organization
- Budgeting and Variance Analysis
- Strong work ethic and sense of urgency in meeting deadlines
- Ability to combine multiple and different data points to draw conclusion
Timeline
Cost Analyst - Beauty & Wellbeing Category
Unilever Canada Inc.
08.2008 - 07.2017
Bachelor of Business Administration -
Schulich School of Business, York University
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