Sofie Wilson

• Lead all aspects of daily store operations, managing a team of approximately 20 employees.

• Recruit, train, coach, and develop staff to drive performance and deliver exceptional customer service.

• Consistently achieve and exceed sales targets while managing labour costs within an hourly budget.

• Oversee inventory management, merchandising, stock control, and loss prevention initiatives.

• Manage e-commerce operations, including web orders, fulfilment, and customer support.

• Foster a positive, high-performing team environment through effective leadership, coaching, and accountability.

• Analyze sales performance, identify opportunities for growth, and implement strategies to maximize revenue.

• Resolve customer concerns professionally, ensuring an exceptional shopping experience and strong customer loyalty.

• Ensure compliance with company policies, operational standards, and health and safety procedures.

• Coordinate scheduling, performance management, and day-to-day operational planning to maintain an efficient and productive store

• Achieved weekly sales targets consistently in a collaborative team environment.
  Managed a demanding schedule in a fast-paced salon setting.
  Executed precision cuts, trims, color, and styling using current techniques.
  Performed general receptionist duties while assisting with front-end product sales.

• Guided apprentices in initial career stages through educational and hands-on environments.
  Delivered exceptional service to clients, consistently exceeding expectations.
  Managed appointment bookings, greeted guests, and processed sales transactions.
  Executed current trends in hair coloring, cutting, and styling techniques.