Shannon Piccin
Victoria,British Columbia
Summary
Experienced Senior Account Manager with a talent for leveraging strong interpersonal skills to effectively oversee and expand strategic and Enterprise accounts. Demonstrated success in identifying and implementing strategic business plans to surpass revenue targets. A natural leader and self-starter, who excels in fast-paced, dynamic environments. Adept communicator and enthusiastic team player.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Advertising Account Manager
One Planet Group-AutoWeb
11.2023 - Current
- Successfully managed and expanded crucial advertiser partnerships, achieving growth rates exceeding 25%
- Developed and presented strategic business plans to executive-level decision-makers, identifying areas of opportunity within key partnerships
- Collaborated with data and tech teams to devise impactful solutions for both internal infrastructure challenges and client-facing issues
- Developed onboarding materials to establish seamless transitions for new clients and facilitating new employee training
- Conducted thorough post-campaign analyses to identify areas of improvement and implement effective solutions.
- Successfully negotiated intricate contracts through collaborative efforts with legal teams and clients.
- Evaluated campaign success using various metrics, delivering detailed reports to clients regularly.
- Inspected existing ads and marketing materials to achieve consistency throughout multiple platforms.
- Improved agency-client relations, providing exceptional customer service throughout the account management process.
- Increased client retention by 30% through the implementation of consultative selling techniques and the application of effective communication strategies
Senior Account Manager
One Planet Group-Ring Partner
12.2022 - 11.2023
- Developed and implemented strategies to acquire new customers and maintain existing customer relationships.
- Drove a 45% increase in revenue by identifying and capitalizing on strategic growth opportunities
- Expanded active client base by 15% through successful referral initiatives.
- Consistently surpassed sales targets by over 25% quarterly.
- Worked closely with internal stakeholders during contract negotiations or renewals process to ensure compliance with company policies and procedures.
- Cultivated robust client relationships within key accounts to foster both growth and long-term client retention
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Participated in weekly team meetings with other senior account managers to discuss best practices.
- Attended trade shows for in-person engagement and network building.
- Collaborated with internal departments such as marketing, operations, finance. to ensure successful execution of projects.
Senior Client Account Manager
GlobalWide Media
01.2015 - 01.2022
- Effectively expanded and managed multi-million-dollar accounts, showcasing year-over-year growth in revenue.
- Demonstrated exceptional written and verbal communication skills to enhance productive client interactions and successful negotiations
- Successfully adapted to dynamic industry landscapes, demonstrating flexibility and resilience in response to ongoing changes
- Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
- Established clear performance expectations for team members, driving accountability and enhancing overall productivity levels.
- Built relationships with c level decision makers and to foster long-term business growth.
- Developed compelling presentation decks to gain approval for ideas and to communicate results.
Sales Manager
NHP Consulting
01.2010 - 01.2012
- Proficient in collaborating with Health Canada and government entities to ensure timely completion of licensing requirements
- Expanded the client portfolio by 35% within the initial year through effective prospecting skills, utilizing market research and cold calling strategies
- Renewed business contracts and upsold existing clients to increase client retention and revenue by 15% within the company
- Monitored competition and gathered marketplace information on pricing, increasing overall profit margins by 10%
- Successfully coordinated between government bodies and project managers to ensure that multiple complex projects were completed on time.
- Stayed current with the latest developments in the health and licensing industries to ensure up-to-date knowledge and insights
SaaS Account Executive
FunctionFox
01.2009 - 01.2010
- Presented product web demos to existing customers as a solution to their needs resulting in a customer growth of 35%
- Managed a full retention lifecycle – on-boarding, key check-ins and renewal conversations – in order to drive the highest contract value retention rates possible
- Cultivated relationships with key decision makers through regular client visits and follow-up calls.
- Provided timely customer service support to resolve any issues quickly and efficiently.
- Developed and implemented a comprehensive sales plan to increase revenue in assigned territory.
- Identified potential new customers through research of industry trends and competitive analysis.
- Maintained accurate records of all sales activities using CRM software systems.
- Generated weekly reports on sales performance against targets for upper management review.
Education
Computer Fundamentals -
SAIT
06.2008
Some College (No Degree) - Business Administration
North Island College
Nanaimo, BC06.2007
Skills
- Microsoft Excel, Word, Powerpoint
- Financial reporting: Profitability, forecasting
- CRM Solutions: HasOffers, Cake, Salesforce, Teams
- Strategic Planning Development
- Contract Management
- Complex Problem-Solving
- Negotiation skills
- Time Management and Organizational skills
- Communication and relationship building
- Data analysis and troubleshooting
- Performance Management
Certification
- Microsoft Excel Advanced
- Google Ads Certification
Timeline
Advertising Account Manager
One Planet Group-AutoWeb
11.2023 - Current
Senior Account Manager
One Planet Group-Ring Partner
12.2022 - 11.2023
Senior Client Account Manager
GlobalWide Media
01.2015 - 01.2022
Sales Manager
NHP Consulting
01.2010 - 01.2012
SaaS Account Executive
FunctionFox
01.2009 - 01.2010
Computer Fundamentals -
SAIT
Some College (No Degree) - Business Administration
North Island College
- Microsoft Excel Advanced
- Google Ads Certification
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