Shannon McKay
Sales
Carleton Place,ON
Summary
Goal-oriented manager with distinguished experience in sales industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
27
27
years of professional experience
4
4
years of post-secondary education
Work History
Director of Regional Sales
ENSY Group Inc.
Montreal, QC
02.2019 - 02.2023
- Implemented methods and procedures to increase call center traffic, improve productivity and further develop customer base.
- Developed and maintained cooperative working relationships with customers, maintaining satisfaction and tailoring tactics to individual needs as necessary.
- Handled, maintained and sold diverse inventory of equipment and demonstration instruments for customers.
- Conducted monthly agent and broker training seminars, supporting agents in marketing plan development.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
VP of Sales and Business Development
Tricopps
Ottawa, ON
02.2018 - 02.2019
- Created strategic service roadmaps for new initiatives.
- Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
- Supported business development efforts and coordinated with marketing team on special campaigns.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Organized promotional events and interacted with community to increase sales volume.
Booking Agent
Safari Jeff Producions
Red Deer, AB
02.1996 - 02.2018
- Collaborated with entertainment talent scouts to pursue leads and pitch potential representation.
- Managed and closed reservation calls to increase bookings by maintaining strong knowledge of customer services, and facilities.
- Managed online booking inquiries and assisted guests and partners with questions throughout entire booking cycle.
- Met with industry connections to discuss opportunities and advocated for clients well-suited for specific work.
- Provided high level of customer service to each person by engaging customer and using active listening and effective interpersonal skills.
Education
Bachelor of Arts - Languages
Carleton University
Ottawa, ON 09.1996 - 06.2000
Skills
Sales processes
Strategic account development
National accounts management
Sales presentations
Product and service sales
Timeline
Director of Regional Sales
ENSY Group Inc.
02.2019 - 02.2023
VP of Sales and Business Development
Tricopps
02.2018 - 02.2019
Bachelor of Arts - Languages
Carleton University
09.1996 - 06.2000
Booking Agent
Safari Jeff Producions
02.1996 - 02.2018