SHANNON MAGILL
Walnut Creek
Summary
Spirited public relations, communications, marketing and branding strategist working both in-house and at public relations agencies overseeing comprehensive public relations, marketing and social media programs. Unique ability to identify insights, align business objectives, and hone in on compelling concepts that promote brand values, strengthen customer loyalty, and drive business growth. Diverse background spanning B2B, B2C, consumer, and digital health industries with keen ability to track industry trends. Engaging leader with strong communication and people skills. Judgement and savvy to create environments that foster collaboration and allow teams to synthesize ideas into efforts that deliver results.
Overview
17
17
years of professional experience
Work History
Marketing and Social Media Head
BrightCheck
01.2020 - Current
- Company Overview: Leading provider of digital public and dating safety solutions.
- As the Head of Marketing and Social Media at BrightCheck, a leading provider of digital public and dating safety solutions, I played a key role in the company's founding and growth.
- I led the public launch of the app, overseeing all social media efforts, and developed engaging content and a marketing strategy aligned with BrightCheck's mission.
- Today, I'm proud to see the app thriving on both the App Store and Google Play, making great strides in reducing online deception and promoting safer digital interactions.
- Leading provider of digital public and dating safety solutions.
Senior Public Relations & Communications Manager
Castlight Health
01.2017 - 01.2018
- Headed management of public relations, social media, and content programs by crafting strategies to improve reputation.
- Led national deployment of budget and PR agency resources.
- Interfaced with teams across the organization to ensure acceleration of strategic business initiatives.
- Orchestrated communication support for CEO and senior leaders to improve visibility and reinforce leadership capabilities in the media.
- Shaped new product launches, strategic partnership announcements, speaking opportunities for leadership, and corporate communications campaigns to drive effective internal and external public relations.
- Spearheaded effort to improve sales with PR by allocating $1M budget to launch PR and social media strategy.
- Secured top tier media placements in publications like Fortune, Forbes, Business Insider, FierceHealthcare, MobiHealth News, Health Data Management, and many more.
- Increased company awareness through successful social media strategies and campaigns resulting in a 42% annual increase on Twitter, 300% increase in number of shares, and 82% increase in likes on LinkedIn.
Senior Director
Bospar Communications
01.2016 - 01.2017
- Guided account teams to cultivate domain expertise and build strong client relationships.
- Formulated strategies to expand client footprint and support new business processes.
- Close ties to media and innate knowledge of landscape drove aggressive media programs that supported clients' achievement of business goals.
- Dove deeply into clients' industry and competition to propose concepts that created thought and product leadership.
- Inspired teams' attention-to-detail and empowered teams to fully contribute.
- Launched client press campaign that resulted in 125% increase in product sales and 300% media placements than anticipated in top tier publications.
- Delivered media results that resulted in clients extending agency contract.
Senior Account Manager | Account Manager | Senior Account Executive | PR Specialist
Bhava Communications
01.2013 - 01.2017
- Created account management strategies to drive unique PR programs for clients.
- Collaborated with internal agency teams to deliver against plans and built strong client relationships.
- Identified opportunities to grow and develop new and existing accounts.
- Served as content leader to propose and generate compelling PR materials to increase brand awareness and magnify marketing messages.
- Proactively engaged media and uncovered prospective stories to augment client news and provide a seamless flow of coverage.
- Mentored direct reports and junior agency team members by lending transparent, productive feedback, encouraging professional development, and increasing account responsibilities.
- Client list included B2B and healthcare technology startups including Puppet, Avere Systems, Savonix, Medable, INFINIDAT, Gainsight, Cloudera, Qwilt, Streaming Video Alliance, Alteryx, Platfora.
- Including early-stage, emerging growth, and pre-IPO enterprise companies.
- Founded agency's entry into digital healthcare and led healthcare practice team as resident expert resulting in 20% increase in new business.
- Supervised $1M+ client list annually, retaining and expanding book of business with each client.
PR & Events Manager | Marketing Coordinator
Weather Underground
01.2010 - 01.2012
- Actively guided development and execution of national public relations and communication initiatives.
- Liaised with external agency partners to generate branded content from ideation to final delivery in partnership with programming, traffic, and sales teams.
- Planned media outreach, responded to worldwide media inquiries, and proactively coordinated issues management.
- Conducted corporate and special events and sponsorship programs.
- Spearheaded strategic annual program to help generate sales by activating $1.5M event and sponsorship budget and partnering with executive team.
- Unified team to undergo complete corporate rebrand by overhauling all brand materials, website, corporate collateral, and sales materials enabling sales team's success and ultimately the acquisition by Weather Channel.
- Lead external communications for acquisition by Weather Channel through crafting a concise communications plan, scheduling CEO interviews, and pitching story to business and financial media.
Account Coordinator
Trainer Communications | 10Fold Communications
01.2008 - 01.2010
- Collaborated with account service team and agency partners to build and execute creative campaigns and individual client projects.
- Gained familiarity with client's industry, culture, business environment, and competition.
- Supported daily deliverables, activities, and deadlines to execute speaker and award programs.
- Established strong relationships with media partners.
- Crafted content inclusive of press releases, social media, blog posts, and speaker submissions.
- Directed Mt. Diablo Region YMCA pro bono account, raising awareness through press and special events.
Education
Bachelor of Science - Business Marketing
San Francisco State University
Skills
- Public Relations
- Corporate Communications
- Strategic Marketing
- Event Management
- Media Relations
- Social Media
- Research & Analysis
- Crisis Management
- Budget & Resource Allocation
Strengths And Expertise
- Public Relations
- Corporate Communications
- Strategic Marketing
- Event Management
- Media Relations
- Social Media
- Research & Analysis
- Crisis Management
- Budget & Resource Allocation
Timeline
Marketing and Social Media Head
BrightCheck
01.2020 - Current
Senior Public Relations & Communications Manager
Castlight Health
01.2017 - 01.2018
Senior Director
Bospar Communications
01.2016 - 01.2017
Senior Account Manager | Account Manager | Senior Account Executive | PR Specialist
Bhava Communications
01.2013 - 01.2017
PR & Events Manager | Marketing Coordinator
Weather Underground
01.2010 - 01.2012
Account Coordinator
Trainer Communications | 10Fold Communications
01.2008 - 01.2010
Bachelor of Science - Business Marketing
San Francisco State University
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