Shannon Heyder
Summary
Multi-talented Senior Executive knowledgeable about sales, operations and personnel management. Successful at stepping into diverse positions and making immediate positive contributions. Focused on optimizing operations and motivating employees.
Overview
10
10
years of professional experience
Work History
Vice President of Business Transformation
Brand Blvd
11.2023 - Current
- Restructured Program Department (e-commerce clients and/or contracted revenue) for improved communication, collaboration, and organizational effectiveness, resulting in 40% growth rate in Q1.
- Acted as liaison between program department and sales department, to create sales-focused mindset in an operations-focused business.
- Acted as Account Executive for Program Department, to help streamline experience, with 95% close rate.
- Conducted Quarterly Business Reviews (QBR) with all contracted clients to ensure alignment and success.
- Spearheaded new partnership to allow expansion of direct import division.
Director of Sales
Brand Blvd
03.2021 - 11.2023
- Achieved sales growth of over 18% by skillfully managing relationships and fostering a proactive sales approach.
- Increased overall company margin by 3%.
- Successfully onboarded, trained, and managed two top-tier Sales Managers, creating a tiered approach to the sales department.
- Increased New Business Revenue on behalf of company by introducing a specialized sales position, with an instant return of more than $1.2M in sales.
- Launched a Small Business Department to streamline customer experience based on projected revenue.
- Delivered accurate sales forecasts directly to owners based on thorough data analysis and current trends.
- Specialized in Customer Success starting January 2023.
Sales Manager
Brand Blvd
07.2020 - 03.2021
- Increased sales revenue by 62% through developing and implementing effective sales strategies.
- Led team of 12 sales representatives (in-person and virtually) through weekly 1:1s, live coaching, shadowing, ongoing training and mentorship, fostering professional development and career growth.
- Organized and facilitated regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Responsible for recruiting top talent for sales team, contributing to high-performing work environment.
Brand Specialist (Sales)
Brand Blvd
12.2013 - 07.2020
- Achieved or exceeded sales targets consistently, with record of finishing at 132% of target
- Provided exceptional customer service, earning final average score of 4.94/5 in 2020 based on client surveys.
- Built and strengthened long-lasting client relationships based on accurate price quotes and exceptional customer service, resulting in above-average business retention numbers as high as 128%.
- Identified new business opportunities through cold calling, networking, presentations and pitch meetings, creating NBD rates of 93% in early years of career.
- Performed above industry standards for sales revenue and margin, with annual GMP as high as 38.4%.
Education
Bachelor of Sport Management (Honours) -
Brock University
St. Catharines, Ontario06.2013
Skills
- Revenue Generation
- Team Leadership
- Strategic Planning
- Process Improvement
- Brand Management
- Staff Management
- Teamwork and Collaboration
- Sales Forecasting
- Sales Techniques
- Customer Relationship Management
- Operations Management
- Self Motivation
Accomplishments
- Customer Choice Award - 2020
- High Margin Award - 2016, 2019
- 40 Under 40 Award Winner - 2017
- Brand Blvd "Peer to Peer" Award Winner - 2013, 2015
- 2-time OUA Allstar Athlete (Volleyball) - 2009, 2011
Timeline
Vice President of Business Transformation
Brand Blvd
11.2023 - Current
Director of Sales
Brand Blvd
03.2021 - 11.2023
Sales Manager
Brand Blvd
07.2020 - 03.2021
Brand Specialist (Sales)
Brand Blvd
12.2013 - 07.2020
Bachelor of Sport Management (Honours) -
Brock University
Similar Profiles
Michael MaselliMichael Maselli
Customer Service Manager at Brand Blvd Inc.Customer Service Manager at Brand Blvd Inc.
Cristian Mendoza-RamosCristian Mendoza-Ramos
Assistant Executive Chef at Wynn Resorts, Las Vegas BlvdAssistant Executive Chef at Wynn Resorts, Las Vegas Blvd
Yaakov StraussYaakov Strauss
Director of Property Management at BLVD ResidentialDirector of Property Management at BLVD Residential
Shekhar DeyShekhar Dey
Vice President & Digital Business & Transformation at AXIS BANK LTDVice President & Digital Business & Transformation at AXIS BANK LTD
Raj BuxRaj Bux
Vice President, Internal Audit (Global Business Operations) at VISA, INC.Vice President, Internal Audit (Global Business Operations) at VISA, INC.