SHANNON HAGENBUCH
Los Angeles
Summary
Dynamic Casting Director recognized for driving high-volume commercial and branded campaigns. Expertise in identifying culturally relevant talent and fostering creative partnerships with industry leaders. Proven ability to manage complex operations and deliver projects that meet client objectives under tight deadlines.
Overview
15
15
years of professional experience
Work History
Owner & Casting Director
HAGENBUCH CASTING
Los Angeles
03.2022 - Current
- Lead casting for commercial, branded, digital, and music video campaigns in collaboration with agencies, directors, and production companies
- Specialize in celebrity, influencer, fitness, and real-people casting with an emphasis on authentic and culturally relevant talent
- Managed casting operations including talent outreach, negotiations, callbacks, creative coordination, and client communication to ensure seamless project execution
- Built and maintained relationships with talent representatives, creators, athletes, trainers, and performers to enhance collaboration across entertainment and wellness industries
- Supported high-volume, fast-turnaround campaigns while delivering strong creative and organizational execution to meet client deadlines
- www.hagenbuchcasting.com
Casting Associate
MEL & LIZ CASTING
Los Angeles
04.2016 - 11.2022
- Led nationwide outreach efforts through social platforms and digital casting tools to identify emerging talent and real people
- Managed high-volume talent searches, negotiations, union clearances, and production communication for multiple projects, ensuring seamless execution.
- Collaborated with major brands, agencies, and directors on commercial and branded casting campaigns
- Coordinated auditions, streamlining schedules and communication with talent and agents to optimize the audition process.
- Facilitated callback sessions, delivering insightful feedback to directors on selected candidates to enhance decision-making.
Casting Associate
DANIELLE ESKINAZI CASTING
02.2012 - 03.2016
- Coordinated nationwide casting searches for commercial campaigns and branded projects, ensuring alignment with client objectives
- Negotiated contracts, managed union clearances, and facilitated communication between talent representatives and production teams
- Negotiated contracts and managed union clearances while facilitating effective communication between talent representatives and production teams
- Guided performers through audition and callback processes while maintaining strong client relationships
Commercial Assistant
KAZARIAN, SPENCER, RUSKIN & ASSOCIATES
06.2011 - 09.2012
- Maintained relationships with casting directors, agents, managers, and clients to support talent placement opportunities
- Supported the commercial department through talent coordination, scheduling, reporting, and administrative management
- Assisted with contract tracking, holding fee reports, travel coordination, and executive scheduling
- Helped streamline office workflows and communication processes to improve operational efficiency
Education
Associate Degree - Liberal Arts & Social Behavioral Sciences
Santa Monica College
Santa Monica, CASkills
- Commercial Casting
- Real People Casting
- Influencer Casting
- Celebrity Casting
- Talent Outreach
- Audition Management
- Talent development
- Contract Negotiation
- Union expertise
- Client Relations
- Social media sourcing
- Casting Networks
- Breakdown Services
- Eco Cast
- Negotiation skills
- Project management
Websites
Skills
Commercial Casting, Real People Casting, Influencer Casting, Celebrity Casting, Talent Outreach, Audition Management, Creative Talent Development, Contract Negotiation, SAG-AFTRA & Union Knowledge, Client Relations, Production Coordination, Social Media Talent Sourcing, Casting Networks, Breakdown Services, Eco Cast, Google Workspace, Zoom, Dropbox
Selected Clients
- Peloton
- Brooks Running
- American Express
- Mischief @ No Fixed Address
Accomplishments
- “Stand Up To Yourself” PSA with Monica Lewinsky was nominated for a 2024 Shots Award
Timeline
Owner & Casting Director
HAGENBUCH CASTING
03.2022 - Current
Casting Associate
MEL & LIZ CASTING
04.2016 - 11.2022
Casting Associate
DANIELLE ESKINAZI CASTING
02.2012 - 03.2016
Commercial Assistant
KAZARIAN, SPENCER, RUSKIN & ASSOCIATES
06.2011 - 09.2012
Associate Degree - Liberal Arts & Social Behavioral Sciences
Santa Monica College