Summary
Overview
Work History
Skills
Supervisory Skills
Selling Skills
Qualification Highlights
Timeline
Generic

Shannon Fetterly

Chestermere,Canada

Summary

Seasoned General Manager at Lakeshore Manor with a proven track record in B2B sales and exceptional team leadership. Excelled in formulating product pricing strategies and expanding client bases, achieving significant sales milestones. Skilled in coaching employees and negotiating contracts, demonstrating a unique blend of selling skills and supervisory acumen.

Overview

12
12
years of professional experience

Work History

General Manager

Lakeshore Manor
06.2021 - 01.2023
  • www.lakeshoremanor.ca.
  • Implemented successful business strategies to increase revenue and target new markets.
  • Formed and sustained strategic relationships with clients.
  • Conducted employee evaluations to provide adequate feedback and recognize quality performance.
  • Analyzed existing processes for effectiveness and developed new systems as needed to enhance overall productivity levels.
  • Resolved customer complaints quickly while maintaining high quality standards of service.
  • Recruited, interviewed and hired qualified staff for open positions.
  • Mitigated business risks by working closely with staff members and assessing performance.
  • Implemented campaigns and promotions to help with developing goods and services.
  • Ensured compliance with applicable laws, regulations and industry standards pertaining to operations management.
  • Created a positive work environment by developing team building activities that encouraged collaboration among departments.
  • Developed marketing strategies designed to increase brand awareness within target markets.
  • Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
  • Created schedules and monitored payroll to remain within budget.
  • Created effective business plans to focus strategic decisions on long-term objectives.
  • Delivered exceptional client experiences through hands-on leadership of associates and managers.
  • Conducted market research to identify trends, opportunities, and threats in the industry.
  • Implemented employee recognition programs to motivate staff members towards achieving organizational goals.
  • Enhanced operational performance by developing effective business strategies, systems and procedures.

Community Relations Manager

H & H total care
02.2017 - 03.2021
  • www.thehamletsatcedarwoodstation.ca
  • Assisted in developing strategies to build strong partnerships between the organization and local authorities, businesses, and non-profits.
  • Responded promptly to inquiries from members of the public regarding services offered by the organization.
  • Identified target audience and developed optimized communication plans to engage and interest individuals.
  • Designed and edited promotional publications.
  • Developed and implemented outreach programs to engage local communities.
  • Coordinated positive media interviews and events sponsorships.
  • Organized community events such as fundraisers, festivals, and meetings to promote positive relationships with stakeholders.
  • Collaborated with marketing staff on promotional campaigns aimed at increasing brand visibility within the community.
  • Built relationships with civic leaders, government officials, business owners, media outlets, and other influencers in order to strengthen corporate reputation.
  • Built and updated crisis communication plans to handle diverse situations.
  • Exceeded customer satisfaction by finding creative solutions to problems.
  • Worked effectively in team environments to make the workplace more productive.

Inside Outside Sales Rep

Yellow Pages Group
09.2010 - 11.2015
  • www.yellowpagesgroup.ca
  • Maintained open communication with leadership to facilitate business development.
  • Conducted market research to identify new opportunities and develop target customer profiles.
  • Provided training sessions for new staff members on sales processes and procedures.
  • Increased profitability and revenue by identifying customer needs and determining appropriate offerings.
  • Followed up with customers after sale and delivery to ensure satisfaction and resolve any issues that arise.
  • Conducted presentations and product demonstrations to potential clients.
  • Negotiated contracts with customers to close deals in a timely manner.
  • Managed accounts by providing solutions that best fit the customer's needs.
  • Met regularly with team members to discuss progress towards goals.

Skills

  • Digital Media Marketing
  • Serviced Diverse Clientele
  • Consistently Achieved Sales Targets
  • Business-to-Business Sales Experience
  • Contract Negotiation
  • Compiled Candidate Profiles
  • Product presentations
  • Detailed Report Preparation
  • Created Service Proposals
  • Coaching Staff on Effective Selling Strategies
  • Employee Supervision
  • Effective Staff Placement
  • Scheduled work rotations
  • Recruited candidates
  • Led Team Motivation Sessions
  • Workplace Conduct Enforcement
  • Employee Onboarding Training
  • Delivered Product Demonstration Training
  • Time Management Coaching
  • Change Implementation Strategies
  • Performance analysis
  • Data Analysis
  • Vendor negotiations
  • Start-up Operations Development
  • Problem resolution
  • Business development
  • Client Retention Strategies
  • Results-Focused Under Pressure

Supervisory Skills

  • Coordinated administration staff and secretarial activities
  • Warehouse management
  • Liaised between sales staff, office personnel and management
  • Negotiated staff placement
  • Trained and evaluated staff members
  • Scheduled work rotations
  • Recruited candidates (Behavioral Interview)
  • Conducted motivational meetings
  • Disciplined and terminated employees
  • Coached employees with goals and career development
  • New hire training
  • Taught product demonstration techniques
  • Instructed outside sales staff on sales planning and time management

Selling Skills

  • Formulated product pricing for commercial use
  • Media marketing Google and Facebook
  • Serviced and expanded client base
  • Achieved high standard of sales
  • B2B sales
  • Negotiated contracts
  • Created candidate profiles
  • Presented product presentations
  • Prepared and presented detailed reporting on marketing programs
  • Prepared product and service quotations
  • Trained new staff on selling techniques and company computer programs

Qualification Highlights

  • Inside/Outside Sales Training, 05/01/04
  • Registered Professional Recruiter, 08/01/03
  • Canadian Management Professional, 08/01/03
  • Train the Trainer
  • Personal Development
  • Selling Skills Seminars
  • Gold Standard, for 75% increase in sales over previous years
  • Most Valuable Performer, for Distinguished Sales Volumes
  • Quota Buster, for exceeding forecasted budget
  • Maintained a 70% gross profit rate
  • Improved wage control by 13.3 % for the year
  • Exceeded 2007 sales target by 21%
  • Guest lecturer, Mount Royal College, Sales Methods, 2009-2010
  • Top SES Sales, Yellow Pages Group, 2011

Timeline

General Manager

Lakeshore Manor
06.2021 - 01.2023

Community Relations Manager

H & H total care
02.2017 - 03.2021

Inside Outside Sales Rep

Yellow Pages Group
09.2010 - 11.2015

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Shannon Fetterly