Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
Generic

Shanmugapriya Arunmozhi

Vancouver,BC

Summary

Seasoned marketing and communications professional offering five years of related experience and dedication to achieving remarkable client results with a results-driven approach. Achievements include content creation, social media engagement, and brand management through developing, revamping, and strengthening campaigns to drive revenue growth. Inspired Digital Marketing consultants steer positive customer outcomes with excellent client engagement and business development skills.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Major Projects/ Internships

University Canada West
10.2021 - 06.2023
  • Internships: Skilled at working independently and collaboratively in a team environment. Managed time efficiently in order to complete all tasks within deadlines. Passionate about learning and committed to continual improvement.
  • Sleep Gift (Formerly BB Holistics): Recognized Amazon marketing and enlisted a detailed E-commerce marketing plan with SEO & PPC plan., Content planning and management of social media channels
  • Nucliq Biologics: Formulated strategies for expansion into US market and B2B Marketing; Conducted Social Media Audit and Competitor Analysis
  • Reconcilactions.com: Developed a strategy for the reconciliation speakers' platform. Proposed an SEO plan connecting blog posts, links, email marketing, and on-page and off-page SEO (link-building strategies).
  • Dasara: Launched an E-commerce store. Delivered an e-commerce Marketing Plan that included SEO, PPC, content marketing, and social media marketing strategies.
  • IT Partner: Proposed International Market Expansion Strategy to Singapore: Joint Venture, go-to-market strategy, and brand building

Head of Marketing

Shritha Associates Pvt Ltd
10.2019 - 11.2020
  • Managed a team of 15, designed sales and marketing campaigns, In-charge of leading all sales & marketing activities for acquisition and retention of retailers and suppliers.
  • Achieved an excellent growth curve from distributor to Super Stockist of FMCG products in Chennai South region. Developed and implemented a B2B marketing strategy and overall communication plans to produce long-term partners.
  • Oversaw and guided brand marketing programs to optimize user's product experiences. Recognized and extended new business opportunities with sales targets per agent, team, & territory, and built SAPL's retail coverage.
  • Designed Route-to-Market strategy across regions and mapped out coverage expansion plans for SAPL in unreached territories, expanding the retail outlets from 66 to 104 of 150 outlets.
  • Oversaw account budgets on QuickBooks, internal billings, and monthly P&L to achieve financial goals.
  • Engaged in demographic targeting to increase engagement and drive conversions that boosted consumer awareness by 64% and grew profit by 20%.
  • Responsive liaison between FMCG distributors & retailers to spot opportunities and fill the gaps in the market: Increased quarterly revenues from 12% to 35%. Vendor & stakeholder management through collaboration, negotiation, and coordination; Increased margin levels by 20% in 6 months.
  • Delivered vital business objectives across customer satisfaction and lead generation that reduced quarterly expenses by 22%. Optimized supply chain and logistics processes, keeping distribution & brand awareness objectives aligned with the enterprise's vision for performance

Sales & Marketing Specialist

Look Yummy Fashions
09.2016 - 08.2018
  • Managed an offline and online store: Developed effective advertising campaigns through a catalog of local events, stalls in the community and supermarkets, coupons to upsell the customer, and bundle offers.
  • Created product listings for e-commerce sales on Amazon, including content, imagery, pricing, etc. Contributed to e-commerce store-related promotional campaign activities resulting in 24% increased sales.
  • Analyzed data for monitoring trends and execution strategies.• Developed SEO, content, and link-building strategy, along with offline sales & marketing campaigns.
  • Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise. Helped customers locate products and checked store system for merchandise at other sites.
  • Prepared merchandise for sales floor by pricing or tagging. Rotated stock and restocked shelves to maintain product availability and store appearance.
  • Managed returns, exchanges and refunds in accordance with store policy. Solved customer challenges by offering relevant products and services.
  • Accurately processed POS transactions, returning coins, currency, payment cards, and receipts to customers.
  • Generated new sales leads to achieve and exceed monthly sales goals Performed research to analyze customers' behavior, social listening, and consumer engagement with customer segmentation and retailer-targeting strategies resulted in a 40% increase in the customer base.
  • Educated clients on current promotional offerings and products using persuasive selling tactics.

Freelancer

DailyRounds, Cactus Communications, Acadecraft
09.2013 - 04.2017
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach. Offered communications and public relations support for clients.
  • Addressed clients' needs, from message development and media outreach to material creation and planning. Developed content for press releases and newsletters to promote products and services.
  • Worked with teams of designers, editors and marketers to create content for client campaigns. Collaborated with cross-functional teams, project management of all projects, and client relations (up to 20 accounts).
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content - web Content Management systems (WordPress) for blog posts.
  • For Daily Rounds—Mobile App for Medical professionals, correlated editorial guidelines for the Pharma/Drug Database. Developed Library Style Guide and In-house Style sheets as per AMA guidelines.
    Accomplished Investor attraction and 3x increase while monitoring the KPI metrics.
  • Optimized websites and mobile applications to achieve maximum performance. Designed and implemented new features and enhancements to improve existing applications.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.

Copyeditor

TNQ Technologies
08.2004 - 03.2006
  • Copyedited peer-reviewed Journal Research Articles (bioscience) for Journal and publisher standards for STM Journals
  • Supported the training programs for the Juniors. Improved the process and evaluated the quality (QC) for error-free production.
  • Compiled lists of common usage and style errors to reduce the number of mistakes and improve consistency in style. Proofread, edited, and evaluated the final copy to verify content aligned with established guidelines.
  • Collaborated with writers, designers, and other editors to deliver content of highest quality. Drove accuracy of content through careful proofreading and fact-checking.
  • Recommended copy edits based on knowledge of target audience and internal and external style guides. Produced clear, concise, and accurate content to reflect tone and level of authority appropriate to content.
  • Worked with graphic artists, post-production team members, and other specialists to produce captivating and successful content. Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.

Education

MBA - Marketing

University Canada West
Vancouver
06.2023

Business Management

ICFAI
Agartala, India
08.2019

Master of Science - Microbiology

University of Madras

Social Media Marketing Certification—Hootsuite - undefined

2023

Content Marketing Certification— HubSpot - undefined

2023

Google Analytics 4 | Data Studio —Skillshop - undefined

2023

Amazon Retail for Advertisers Certification—Amazon - undefined

2023

Digital Marketing Certification | Social Media Simternship. —Stukent - undefined

2023

Certified Digital Marketing Associate— Digital Marketing Institute -

Digital Marketing Institute
US
2022

Skills

  • Adaptability
  • Collaborate
  • Content Strategy
  • Consumer Behavior
  • Critical thinking
  • Problem-Solving
  • Copyedit & Proofread
  • Creativity
  • Detail oriented
  • Emotional Intelligence
  • Leadership
  • Market Research
  • Marketing & Communication skills
  • Organizational skills
  • Develop Campaigns
  • Blog Posts
  • Competitive Analysis
  • Customer Buying Habits
  • Social Media Engagement
  • SEO Strategy and Execution
  • Marketing Plan Development
  • Communications Strategies
  • Demographic Research
  • Customer Needs Assessments
  • Strategic Initiatives
  • Customer Engagement
  • Brand Objectives

Accomplishments

  • Led a 15-member team with more than 80+ parent products and variants, exceeding the business project profitability by 35% at SAPL
  • Comprehensive background in content writing & editing for diverse online contents, viz
  • Books, media materials, newsletters, & journals
  • Experience & knowledge in content design & development for promotional planning, marketing, and communication strategies
  • Proficient in publishing style guides: American Medical Association (AMA), American Psychological Association (APA), and Chicago Manual of Style (CMS)
  • Received training from Indian Institute of Publishing (IIP)
  • Developed SEO, content, and link-building strategy, along with offline sales & marketing campaigns
  • Designed Route-to-Market strategy across regions and mapped out coverage expansion plans for SAPL in unreached territories, expanding the retail outlets from 66 to 104 of 150 outlets
  • Performed copyediting of peer-reviewed Journal Research Articles for Journal Standards and Style guides specializing in STM Journals for leading publishers like Allen Press, Oxford University Press, and Blackwell Publishers.

Affiliations

Member of the American Marketing Association (AMA) since 2022.

Timeline

Major Projects/ Internships

University Canada West
10.2021 - 06.2023

Head of Marketing

Shritha Associates Pvt Ltd
10.2019 - 11.2020

Sales & Marketing Specialist

Look Yummy Fashions
09.2016 - 08.2018

Freelancer

DailyRounds, Cactus Communications, Acadecraft
09.2013 - 04.2017

Copyeditor

TNQ Technologies
08.2004 - 03.2006

MBA - Marketing

University Canada West

Business Management

ICFAI

Master of Science - Microbiology

University of Madras

Social Media Marketing Certification—Hootsuite - undefined

Content Marketing Certification— HubSpot - undefined

Google Analytics 4 | Data Studio —Skillshop - undefined

Amazon Retail for Advertisers Certification—Amazon - undefined

Digital Marketing Certification | Social Media Simternship. —Stukent - undefined

Certified Digital Marketing Associate— Digital Marketing Institute -

Digital Marketing Institute

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Shanmugapriya Arunmozhi