Shani Richardson
San Ramon
Summary
Dynamic professional with extensive experience in client success and relationship management, dedicated to driving team collaboration and achieving measurable outcomes. Expertise in leveraging CRM tools to develop strategic plans that enhance client satisfaction and loyalty. Known for adaptability and reliability, consistently focused on delivering impactful solutions in fast-paced environments. Committed to fostering strong partnerships that contribute to organizational growth and success.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Practice Success Manager, West
Cytrellis Biosystems, Inc. (ellacor)
10.2025 - Current
- Strategic partner for 60+ practices across 9 Western states
- Drive onboarding, adoption, and long-term utilization
- Support patient demand via marketing and social media strategies
- Analyze utilization data to increase case volume
- Led client onboarding processes, ensuring seamless integration and satisfaction with products.
- Implemented best practices for account management, fostering long-term relationships with key stakeholders.
- Collaborated cross-functionally to identify client needs and tailored solutions to improve service delivery.
- Provided expert guidance on product features and best practices, empowering clients to maximize their investments.
Inside Sales Representative, Nationwide
Cytrellis Biosystems
05.2025 - 10.2025
- Led nationwide lead generation and prospecting, managing over 30 calls, texts, emails and social media outreach
- Collaborated with cross-functional teams to align sales strategies with company goals.
- Implemented targeted outreach campaigns, increasing engagement rates among potential customers.
- Qualified leads and set appointments for field sales
- Educated practices on ellacor differentiation
- Conducted market research to identify new sales opportunities and emerging trends.
- Utilized CRM software to track sales activities and manage leads effectively.
Inside Sales Associate
Sofwave Medical Inc.
01.2024 - 01.2025
- Supported territory growth via lead generation
- 30+ outbound calls, texts, emails daily
- Leveraged Salesforce for warm lead prioritization
- Supported Rep and Region of the Year
- Collaborated with marketing teams to generate leads through targeted campaigns.
- Streamlined sales processes, improving efficiency in lead qualification and follow-up.
- Enhanced product knowledge continuously, staying updated on industry trends and competitors'' offerings to provide expert advice
Account Executive
Revision Skincare
01.2022 - 01.2023
- - Drove 66% YoY growth for top account
- - Opened 6 new accounts in first quarter with Revision
- - Developed and maintained client relationships to drive sales growth
- - Collaborated with marketing teams to execute promotional campaigns and product launches.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
Senior Inside Sales Manager
Allergan Aesthetics (AbbVie)
01.2020 - 01.2022
- Leadership Award 2021
- Collaborated with marketing to create effective campaigns that increased lead generation and conversion rates.
- Mentored junior sales staff, fostering professional development and promoting a high-performance culture.
- Led sales team to exceed quarterly revenue targets through strategic planning and execution. 107% of goal
- Developed and implemented training programs to enhance team performance and product knowledge.
- Built and scaled team based on company intiatives
Inside Sales Rep II/III
Allergan Aesthetics
01.2017 - 01.2020
- - Exceeded quota (2018 OTE 285%)
- - Earned Long Term Investment Award
- Conducted product presentations and demonstrations to educate clients on treatment options.
- Trained and mentored junior sales representatives on best practices and product knowledge.
- Answered customers' questions regarding products, prices, and availability.
- Determined needs, delivered solutions, and overcame objections through consultative selling skills.
- Met or exceeded sales targets and quotas to contribute to overall sales goals and revenue of company.
- Managed friendly and professional customer interactions.
Education
Bachelor of Arts - Sociology, Minor in Women’s Studies
California State University, East Bay
Hayward, CASkills
- Growth-focused strategy implementation
- Proficient in aesthetic medical technology
- Prospecting strategies
- Management of provider partnerships
- Support for patient engagement strategies
- Salesforce and HubSpot proficiency
- Client-focused selling
- Cross-departmental synergy
Websites
Certification
Pragmatic Institute – PMC Level I & II (2023)
Timeline
Practice Success Manager, West
Cytrellis Biosystems, Inc. (ellacor)
10.2025 - Current
Inside Sales Representative, Nationwide
Cytrellis Biosystems
05.2025 - 10.2025
Inside Sales Associate
Sofwave Medical Inc.
01.2024 - 01.2025
Account Executive
Revision Skincare
01.2022 - 01.2023
Senior Inside Sales Manager
Allergan Aesthetics (AbbVie)
01.2020 - 01.2022
Inside Sales Rep II/III
Allergan Aesthetics
01.2017 - 01.2020
Bachelor of Arts - Sociology, Minor in Women’s Studies
California State University, East Bay
TECHNOLOGY
- Salesforce
- HubSpot
- PowerBI
- Microsoft Office Suite