Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Volunteer Work
Timeline
Generic

Shane Westenberg

Toronto,ON

Summary

Well-organized, knowledgeable and efficient programmatic expert able to handle fast-paced work with challenging demands. Comfortable working with large-scale clients and campaigns while also managing smaller clients and a team of coworkers. Noted by clients and coworkers to have superior communication and interpersonal skills. When the opportunity is given, I am an excellent teacher and leader whose patience and passion uplift those around me.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Senior Associate, Addressable Activation

Matterkind
01.2023 - Current
  • Well-organized, knowledgeable and efficient, , able to handle fast-paced work with challenging demands
  • Comfortable working with large-scale clients and campaigns while also managing smaller clients and a team of coworkers
  • Noted by clients and coworkers to have superior communication and interpersonal skills
  • When the opportunity is given, I am an excellent teacher whose patience and passion uplift those around me., Addressable Activation
  • Entrusted to take the lead on one of the largest and most active clients at the agency.
  • Managed large-scale programmatic campaigns for a major online retailer, working across the retail and streaming platform parts of their business
  • Many campaigns for this client were close to or upwards of $1,000,000 in spend
  • Also managed several other small accounts while working on my main client.
  • Managed a team of 5 Juniors and Associates while simultaneously training and teaching my direct reports.

Associate, Addressable Activation

Matterkind
01.2021 - 12.2022
  • Took on a leadership role in training new employees when possible
  • Entrusted to handle 6 different accounts as an Associate within a team of 3 and worked on different accounts in total
  • Entrusted to work as a lead on a large travel client
  • Contributed in retaining a major client
  • Willing to help other team members, cover other accounts, and take on new accounts when asked
  • Known for having excellent collaboration skills and communication skills when working with fellow CMs and AMs
  • Also known for having excellent presentation skills when presenting mid and post-campaign results to clients.

Junior Associate, Addressable Activation

Matterkind
09.2021 - 12.2021
  • Supported in a variety of different accounts wherever additional support was needed.
  • Focused on gaining Programmatic experience and prioritized developing a deep understanding of the programmatic space.
  • Gained extensive hands-on knowledge of many major DSPs.
  • Expanded my analytical thinking skills by working with senior employees to provide insightful knowledge for client presentations,

Intern, Addressable Activation

Matterkind
06.2021 - 08.2021
  • Spent the short time as an intern to learn and develop a base of Programmatic knowledge.
  • Prioritized training and certifications in order to carve out a full time role at the organization.
  • Learned from extremely knowledgeable senior level employees and focused on my own development.

Resource Staff

City Of Windsor
05.2016 - 06.2021
  • Entrusted by management to train and supervise new employees.
  • Recognized for having a solid work ethic, being a team player, and communicating well with coworkers and management.

Resource Staff

Elections Ontario
05.2018 - 08.2018
  • Hired and managed employees for polling stations.
  • Trusted to work as special ballot officer and conducted home visits.
  • Known for working well in teams and organizing events leading up and including polling day.
  • Communicated daily with voters and answered all of their questions,

Education

Graduate Certificate - Marketing Management

Fanshawe College
London, ON
04.2021

Bachelor of Arts - Sociology

University of Windsor
Windsor, ON
04.2019

Skills

  • Deep Understanding of the Programmatic Landscape
  • Strong oral and written communication
  • Excellent presentation skills
  • Effective time management skills
  • Performs well in client facing roles
  • Effective team leader
  • Superior Troubleshooting and Analytical Skills
  • Excellent proficiency in most major DSPs including: DV360, TTD, Vistar, Hivestack, Yahoo, Samsung, Bell, and Teads
  • Experience working across multiple ad formats including YouTube, Online Video, Display, Social Ext, and DOOH
  • Proficiency in WordPress, Final Cut Pro, Microsoft Office Suite

Accomplishments

  • Competed in the Northern Digital Marketing Challenge
  • Nominee for the 2021 GOMAC

Certification

  • Display and Video 360 Certifaction
  • Amazon Ads Cerification
  • Grab the front row, agencies - Spotify
  • Google Ads Search Certification
  • Google Ads Measurement Certification
  • Google Privacy Certification
  • Google Analytics Individual Qualification
  • Google Ads Video Professional Certification
  • Learn CRM Fundamentals for Lightning Experience
  • Social Selling with LinkedIn

Volunteer Work

WEEKLY VOLUNTEER/LIFE AFTER FIFTY 2017 - 2021 

  • Supervised and oversaw the computer lab.
  • Assisted and taught seniors with any questions regarding computers.
  • Taught classes to better educate members on using computers and develop digital skills.


OCCASIONAL VOLUNTEER/WINDSOR POLICE 2014 – 2021 

  • Assisted in numerous annual events held by the WPA.


OCCASIONAL VOLUNTEER/SALVATION ARMY 2014 – 2019 

  • Fundraising in various locations throughout the community.
  • Collaborated with other volunteers and communicated with members of the community,


OCCASIONAL VOLUNTEER/CANADIAN CANCER SOCIETY  

2011 – 2014 

  • Collaborated with other volunteers and team members to created new fundraising strategies
  • Organized small fundraising efforts

Timeline

Senior Associate, Addressable Activation

Matterkind
01.2023 - Current

Junior Associate, Addressable Activation

Matterkind
09.2021 - 12.2021

Intern, Addressable Activation

Matterkind
06.2021 - 08.2021

Associate, Addressable Activation

Matterkind
01.2021 - 12.2022

Resource Staff

Elections Ontario
05.2018 - 08.2018

Resource Staff

City Of Windsor
05.2016 - 06.2021

Graduate Certificate - Marketing Management

Fanshawe College

Bachelor of Arts - Sociology

University of Windsor

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Shane Westenberg