Shane McClelland
Discovery Bay
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Manager
Thrive For Life
01.2025 - Current
- Orchestrate comprehensive digital marketing ecosystems using CRM systems to automate lead capture, nurturing, and conversion for high-ticket home accessibility products for senior citizens
- Manage and optimize Google Ads campaigns, utilizing advanced click-fraud detection and offline conversion tracking to maximize ROAS
- Scaled revenue operations to surpass $1M in the first year through aggressive acquisition strategies and pipeline optimization
Marketing Manager
Life Chiropractic College West
07.2018 - 04.2022
- Led team of media professionals to deliver high-quality campaigns on time and within budget.
- Assisted in organizing largest chiropractic event in the industry for 3 years in person and 1 year online.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
Education
MBA - Business Administration And Management
Saint Mary's College of California
Moraga, CA07.2017
Skills
- Data Analytics
- Social Media Marketing
- Project Management
- Budget Administration
- Customer Acquisition
- Digital Marketing
- Advertising Management
Certification
- Certified Google Ads Manager, Cal State East Bay
- Certified Twitter/X Ads Manager
- 11 years of Meta Ads Management
Timeline
Marketing Manager
Thrive For Life
01.2025 - Current
Marketing Manager
Life Chiropractic College West
07.2018 - 04.2022
MBA - Business Administration And Management
Saint Mary's College of California