Summary
Overview
Work History
Education
Skills
References
Otheraccomplishmentsandinterests
Communityleadership
Timeline
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Shane Ferguson-Wuls

Shane Ferguson-Wuls

Toronto,Canada

Summary

Reliable Manager demonstrating high level of ownership and initiative. Possessing exceptional work ethic and desire to go above and beyond to exceed company expectations. Offering knack for building productive working relationships. Successful in fast-paced, deadline-driven environments to manage goals and team development. History of thriving in team-oriented environments.

Overview

10
10
years of professional experience

Work History

Manager, Sport Operations

LUG Sports
Toronto, Ontario
09.2023 - Current
  • Manage 250+ staff across 50+ locations in Canada and the USA, supporting over the all-league of management 800+ teams in six sports.
  • Coordinate staff schedules and facility bookings for seamless league operations.
  • Maintain strong partnerships with keystakeholders, including referee assignors and sponsors.
  • Manage budget and financial oversight to optimize resources across various locations and sports.
  • Developed and executed staff training programs to uphold performance standards.
  • Spearheaded programs to recognize and reward team excellence.

General Manager

Paramount Golf
Toronto, Canada
11.2021 - 07.2023
  • Responsible for managing a team of 20, maintaining & scheduling the facilities and problem solving to ensure the day-to-day operation of our three Toronto locations
  • Key point of contact for clients - resolution of issues, coordinating events, handling ad hoc issues
  • Facilitate partnerships and assist in business growth and development
  • Management of all company expenses and the budget
  • Responsible for posting and editing Social Media material and building the brand
  • Assisting in other aspects of the business when needed, such as: memberships, sales and communication

Facility & Growth Manager

PARAMOUNT GOLF
Toronto, Canada
07.2021 - 11.2021
  • Influential in helping Paramount Golf grow from 1 to 3 locations
  • Initiated Social Media marketing and drove sales through new business developments such as: lessons, memberships and events

Brand Ambassador (contract)

EMBR EVENTS
Toronto, Canada
02.2021 - 05.2021
  • Demonstrated knowledge of office logistics and needs of the brand
  • Interacting with clients on BevTri deliveries, providing excellent customer service and support

Marketing & Strategic Planning Intern

LAKE ONTARIO RACING COUNCIL (LORC)
Toronto, Canada
09.2020 - 12.2020
  • Virtual internship through George Brown College's Eternship program, completed as part of Sport & Event Marketing Postgraduate
  • Partnered with LORC on their 3-year Strategy Review project, by designing and creating a stakeholder survey; analyzing results; designing, and presenting a report on the results for presentation at LORC's AGM - December 2020

Sponsorship and Social Media Manager

PEAK ENTERTAINMENT
Toronto, Canada
01.2019 - 12.2019
  • Assisted in the planning of an Apres Ski themed event and food drive in support of Covenant House Toronto as part of the George Brown Sport & Event Postgraduate program
  • Produced the event's sponsorship package and secured over $5000 in sponsored donations from companies such as Harvey Kalles Real Estate, Chick Fil-A and MLSE

Volunteer & Fundraiser

HOCKEY HELPS THE HOMELESS
Kingston, Canada
01.2019 - 12.2019
  • Strategically implemented fundraising initiatives that raised significant funds and sponsors for the organization

Brand Ambassador

LUG HOCKEY
Kingston, Canada
01.2015 - 01.2019
  • Helped grow the Lug franchise by finding sponsors, recruiting new players, participating in social media activations and promoting merchandise

Education

Postgraduate Certificate - Sport and Event Marketing

George Brown College

Bachelor of Arts, Honours Degree - Political Science

Queen's University

Skills

  • Event Planning & Management
  • Lead Generation
  • Sales
  • Analytics
  • Problem Solving
  • Partnerships
  • Communication
  • Sponsorships
  • Microsoft Suite
  • Staff training/development
  • Client Relations
  • Operational Management
  • Budget analysis
  • Recruitment
  • Staff management

References

Available upon request

Otheraccomplishmentsandinterests

  • Winner of the Enzo Montemurro Trophy 2014 - The graduating athlete who combines sportsmanship and school spirit at St. Michael's College School
  • Volunteered at the Partners and Mission Food Bank and Cure for Cancer Classic - Kingston, Ontario
  • Interests: Golfing & Course Design, Entrepreneurship, Chess, Soccer, Hockey

Communityleadership

  • PEAK ENTERTAINMENT, Toronto, ON, Sponsorship and Social Media Manager, 01/01/19, 12/31/19, Assisted in the planning of an Apres Ski themed event and food drive in support of Covenant House Toronto as part of the George Brown Sport & Event Postgraduate program, Produced the event's sponsorship package and secured over $5000 in sponsored donations from companies such as Harvey Kalles Real Estate, Chick Fil-A and MLSE
  • HOCKEY HELPS THE HOMELESS, Kingston, ON, Volunteer & Fundraiser, 01/01/19, 12/31/19, Strategically implemented fundraising initiatives that raised significant funds and sponsors for the organization

Timeline

Manager, Sport Operations

LUG Sports
09.2023 - Current

General Manager

Paramount Golf
11.2021 - 07.2023

Facility & Growth Manager

PARAMOUNT GOLF
07.2021 - 11.2021

Brand Ambassador (contract)

EMBR EVENTS
02.2021 - 05.2021

Marketing & Strategic Planning Intern

LAKE ONTARIO RACING COUNCIL (LORC)
09.2020 - 12.2020

Sponsorship and Social Media Manager

PEAK ENTERTAINMENT
01.2019 - 12.2019

Volunteer & Fundraiser

HOCKEY HELPS THE HOMELESS
01.2019 - 12.2019

Brand Ambassador

LUG HOCKEY
01.2015 - 01.2019

Postgraduate Certificate - Sport and Event Marketing

George Brown College

Bachelor of Arts, Honours Degree - Political Science

Queen's University
Shane Ferguson-Wuls