SHANAN GEILENFELDT
Oceanside
Summary
Regional Manager with a strong history of driving double-digit revenue growth at beeline Group through effective talent development and operational strategies. Expertise in multi-unit management and customer relationship building, fostering accountability and collaboration to meet corporate goals. Proven ability to enhance brand visibility and increase revenue through strategic operational improvements. Skilled in budget management, strategic planning, and team leadership, consistently surpassing revenue targets while boosting customer satisfaction.
Overview
13
13
years of professional experience
Work History
Regional Manager, Western US
beeline Group
02.2023 - Current
- Oversaw operations for 1,900+ retail accounts across 11 states, managing 130 employees in Western United States.
- Implemented growth strategies resulting in improved sales performance and team retention.
- Drove business results through strategic workforce planning and performance management techniques.
- Aligned regional execution with corporate goals and KPIs through cross-functional partnerships.
- Cultivated a culture of accountability and collaboration within fast-paced environments.
- Enhanced execution consistency by coaching teams to achieve operational excellence.
District Manager, San Diego & Hawaii
beeline Group
San Diego
12.2017 - 01.2023
- Drove consistent revenue growth across multiple markets by managing district-level operations.
- Achieved double-digit sales growth year-over-year through effective execution and talent development.
- Cultivated strong client relationships to align with business objectives and service expectations.
- Honored as District Manager of the Year (2022) and received five Best of Beeline awards for excellence.
- Mentored and coached field leaders and associates to surpass performance targets.
National Retail Training Specialist
Advantage Solutions / PepsiCo NAN
06.2017 - 12.2017
- Spearheaded national and regional training initiatives to enhance distribution readiness and execution excellence.
- Designed and delivered training programs that boosted retail compliance, engagement, and sales performance.
- Collaborated with management to identify and assess training needs across departments.
- Conducted individualized coaching sessions to support employee development and performance improvement.
Retail Supervisor
Advantage Solutions / PepsiCo NAN
San Diego
11.2016 - 06.2017
- Supervised retail field teams to ensure adherence to performance metrics and brand standards.
- Coordinated promotional activities to boost product visibility and sales.
- Managed hiring, onboarding, coaching, and daily performance assessments.
- Oversaw daily operations to maintain smooth workflow and enhance customer satisfaction.
West Region Trainer
Advantage Solutions / Bayer DRT
San Diego
05.2013 - 11.2016
- Spearheaded onboarding and training initiatives across West Region, enhancing support for multiple markets.
- Cultivated high-performing teams through structured coaching and continuous development.
- Elevated field readiness and execution consistency, boosting overall operational performance.
- Created comprehensive training materials for new product launches and employee onboarding.
- Applied best practices in adult learning principles to optimize training effectiveness.
Skills
- Multi-unit district management
- Talent development strategies
- Revenue growth initiatives
- Team building and leadership
- Retail operations oversight
- Workforce coaching and planning
- Stakeholder relationship management
- Performance training and evaluation
- Operational excellence metrics tracking
- Collaborative cross-functional teamwork
- Management of organizational change
Personal Information
Title: District Manager | Multi-Unit Operations | Sales & Retail Leadership
Achievements And Recognition
- District Manager of the Year – 2022
- Five-Time Best of Beeline Award Winner
- Consistent year-over-year double-digit sales growth
- Recognized for leadership excellence, team development, and client impact
Timeline
Regional Manager, Western US
beeline Group
02.2023 - Current
District Manager, San Diego & Hawaii
beeline Group
12.2017 - 01.2023
National Retail Training Specialist
Advantage Solutions / PepsiCo NAN
06.2017 - 12.2017
Retail Supervisor
Advantage Solutions / PepsiCo NAN
11.2016 - 06.2017
West Region Trainer
Advantage Solutions / Bayer DRT
05.2013 - 11.2016