Overview
Work History
Education
Skills
Accomplishments
Languages
Certification
Timeline
Generic
SHAN YU

SHAN YU

Montreal,QC

Overview

12
12
years of professional experience
1
1
Certification

Work History

Brand Specialist

Group Gabriel, Audi St-Laurent
02.2024 - Current
  • Implemented innovative influencer marketing initiatives to expand reach and drive consumer interest.
  • Improved overall customer satisfaction by closely monitoring feedback and proactively addressing concerns.
  • Understand customer needs and provide professional consultation and recommendations on automotive products.
  • Conduct demonstrations and test drives of automotive products, showcasing features and performance to customers, and addressing their inquiries.
  • Assist customers in completing the vehicle purchase process, including filling out relevant documents and facilitating vehicle handover procedures.
  • Actively engage in sales activities to attract potential customers and facilitate sales transactions.
  • Responsible for following up with potential customers and maintaining customer relationships to establish and sustain positive rapport.
  • Regularly communicate with sales managers and team members, reporting on sales progress and issues, and collaborating to devise sales strategies and plans.
  • Coordinate with the marketing department to participate in various promotional activities and some advertising activities targeting the Montreal Chinese market, enhancing the dealership's brand awareness and market competitiveness.
  • Provide high-quality after-sales service, resolving post-sales issues and complaints for Chinese customers to enhance customer satisfaction.

Account Manager

Group Gabriel
01.2023 - 01.2024
  • Develop and Execute Marketing Strategies: Formulate and implement marketing strategies and plans for the 7 car dealerships, ensuring alignment with the overall group strategy while adapting to the characteristics and seasonal market demands of Montreal.
  • Market Trend Analysis: Analyze trends and competitive dynamics in the Montreal automotive market, providing data-supported insights and strategic recommendations for marketing activities.
  • Coordinate Promotion Teams: Coordinate the work of promotion teams across the 7 dealerships, including content design confirmation, task assignment, promotion content confirmation, progress tracking, timely media placement, and evaluation of engagement metrics, ensuring the achievement of team goals.
  • Plan Marketing Campaigns: Develop various marketing campaigns, such as advertising, promotional events, exhibition poster activities, etc., to enhance brand awareness, increase customer engagement, and boost market share for each dealership.
  • Collaborate with Sales Teams: Work closely with sales teams, providing marketing support and guidance, including but not limited to poster and business card printing, to assist in achieving sales targets smoothly.
  • Coordinate with Headquarters and Other Regions: Communicate and coordinate with the headquarters marketing department and counterparts in other regions, sharing experiences and resources to drive overall synergy in company marketing efforts.

Project Executive & BU Franchise Assistant

Sanofi Genzyme
09.2019 - 11.2022
  • Activity Management: Participated in the planning & organization of Sanoi's various marketing activities. Responsible for the implementation of activities, process control & operation, and coordination of internal & external resources to ensure a high effectiveness of activities.
  • Internal and external coordination: Responsible for outreach of activities, integration of internal and external resources, and supplier management, providing comprehensive service support and resource guarantee for activities organized by the marketing department.
  • External publicity monitoring: Assisted in the formulation of market public opinion prevention mechanisms & emergency plans, also responsible for the daily collection & summary of headquarters' external disclosure materials & risk control.
  • Resource management: Coordinated the management of resources such as KOL's & professors hired by the marketing department for events, responsible for signing and iling labor contracts, and follow up renewals and relationship maintenance;
  • Budget control: Responsible for the management of event project suppliers, follow up the internal procurement and review process, assist the inance department and suppliers to reconcile payment, and effectively control the department's budget expenditure.
  • Intern management: provided job training, assignment of work & ensured smooth handover between each new hire for over 12 interns/year.

Facility Coordinator

Lenovo-NetApp
04.2016 - 11.2018
  • Facility management: Coordination of daily operation and maintenance for all systems (power & water supply, HVAC, boiler, elevator, ire protection system) & Security management.
  • Management planning: Responsible for planning and formulating the administrative work plan for the next year, as well as preparing and managing the annual administrative budget.
  • Renovation coordination: Supported the renovation project of NetApp's oices in mainland China, and coordinated with suppliers & oice staff to ensure smooth daily operations of each oice.
  • Supply management: Responsible of supplier management for some branch, assisted in improving supplier management methods, regularly evaluated supplier service capabilities, and put forward optimization and improvement suggestions.
  • Business Support: Assist in part of the business reception work, arrange the itinerary of visitors and the president of the mainland region, and be responsible for the thoroughness of the reception work.

Chief of Staff

Beijing Beauty Culture
09.2012 - 04.2016
  • Affairs Arrangement: Responsible for the arrangement of the chairman's daily itinerary, assisting in the completion of business negotiations, including public relations reception, meeting arrangements, writing of contracts and other documents, business approval, etc
  • Meeting Management: Organized and arranged business meetings for the chairman (including morning meetings, weekly meetings, business review...), drafting meeting agenda, compiling meeting minutes and follow up actions, etc
    Public activities: Accompanied the chairman to participate in >500 relevant public affairs activities, enhanced the company's awareness and brand image as an emcee, and helping with hosting events.
  • Customer Relationship: Accompanied the chairman to visit major customers, communicate and grasp the customer's brand promotion needs, explore in-depth cooperation opportunities, and promote the sales of advertising resources for competitions and cultural activities.
  • Government Relations: Accompanied & assisted the Chairman in the development and maintenance of government relations, establish good communication channels with government agencies, and deal with related issues according to the company's development needs.

Education

Bachelor of Arts - Communication

Fudan University Institute of Visual Arts
CHINA SHANGHAI
07.2012

Skills

  • Cross-Cultural Communication Skills
  • Office Administration
  • Interaction Skills with all levels of people
  • Teamwork & Prompt Problem Solving
  • Organization
  • Teaching & Mentoring
  • Budget Management Abilities
  • Email marketing campaigns
  • Content Creation Expertise
  • Event Planning and Execution
  • Sales Funnel Optimization
  • Project management experience
  • Public Relations Management
  • Corporate Social Responsibility

Accomplishments

09/2019, 11/2022, Chief Of Staff

Languages

English
Professional Working
Mandarin
Native or Bilingual
French
Elementary

Certification

Best Northeast China Model World Cosmos Pageant-2007

Miss Bikini International China Top 10& Miss Summer -2011

Best Fashion Oriental International Model Look-2008

Best Outstanding Student at FUDAN University-2011

2nd Best University Degree Student in FUDAN University-2011

Timeline

Brand Specialist

Group Gabriel, Audi St-Laurent
02.2024 - Current

Account Manager

Group Gabriel
01.2023 - 01.2024

Project Executive & BU Franchise Assistant

Sanofi Genzyme
09.2019 - 11.2022

Facility Coordinator

Lenovo-NetApp
04.2016 - 11.2018

Chief of Staff

Beijing Beauty Culture
09.2012 - 04.2016

Bachelor of Arts - Communication

Fudan University Institute of Visual Arts

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