National Director
SKYLINE LIVING, SKYLINE GROUP
01.2019 - Current
Hi, I’m
SHAMY BOWDEN
BOWDEN,Canada
The way to get started is to quit talking and begin doing.
Walt Disney
Summary
SALES, MARKETING, & COMMUNICATIONS | BUSINESS DEVELOPMENT Driving company success and growth through visionary marketing campaigns, dynamic sales strategy and effective communication. Revolutionary, strategic, and results-driven Sales & Marketing executive with extensive experience successfully driving company growth through holistic marketing campaigns that include social media, digital, and direct marketing content using cutting edge technology to deliver an optimized consumer experience and establish market dominance. Versatile knowledge in health care, asset management, and hospitality with advanced skills in curating campaigns for numerous target audiences across multiple platforms and channels. Adept at Project Management with a track record of successful completions delivered well ahead of deadline and under budget. Expert writer, visionary designer, and strategic communicator who leverages this blend to develop and direct impactful marketing campaigns and sales strategy with a keen focus on ROI. Collaborative leader who believes success is reflected in the development of direct reports and builds teams that are productive and motivated to achieve target objectives and support the company mission. Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings. Multi-tasking Manager well-known for creating positive workplace culture and high-performing teams. Demonstrated [Product or Service] expertise, including competitive offerings, pricing and market positioning.
Work History
SKYLINE LIVING, SKYLINE GROUP
National Director
01.2019 - Current
Job overview
- The largest subsidiary of 5 in this privately held commercial real estate company, Skyline Living owns and operates 343 properties and senior living developments all across Canada with 19,544 units and employs 600+ talented Sales, Marketing, and Administrative associates
- Marketing, Communications, & Sales Leasing
- Direct marketing, advertising, communication, sales, and customer service strategies with full brand ownership of this national leasing real estate organization in multi-disciplinary leadership role
- Lead a team of over 50 reports with programs and processes that ensure profitable lead identification, onsite traffic, and outstanding sales pitch delivery to overachieve leasing targets
- Innovate customer experience initiatives and direct implementation that delivers outstanding tenant retention and successful referrals
- Develop and oversee KPIs for 4 divisions, manage a $3MM budget, hold full P&L accountability, continually advance marketing strategies, and travel frequently to deliver hands-on training and coaching to Creative, Marketing, Social Media, and Leasing Management team leaders
- Pilot the marketing and sales leasing functions of Skyline Living as Director
- Deconstructed previous generalized marketing processes from parent company and developed from ground up exclusive marketing program specifically designed to drive sales
- Manage Marketing, Communications, Customer Service, and Events programs well within the $2MM budget with full P&L responsibility
- Leveraged customer analytics expertise and researched target audience to design a data-driven strategic national marketing campaign that overachieved target leasing objectives for senior housing developments for ages 55+
- Developed, drafted, and delivered Sales Standards & Strategies for Leasing Departments
- Sourced and integrated emergent and effective technology to maximized results
- Created training program for Leasing Managers to expertly understand sales plan and empowered them to train their direct reports
- Inspired ownership and employee engagement with imaginative and effective incentive program called “The Amazing Leasing Race” which integrated region-to-region sales competitions and deliverable results-oriented goals
- Each region signed 600 leasers in a 5-week period
- Innovate content and consumer-facing materials with full ownership of brand voice and use 3rd-party vendors (Environics) to leverage comprehensive data knowledge and refine marketing, social media, digital marketing, and paid placement campaigns
- Organized a Crisis Response Plan that safeguarded company from loss of revenue during COVID
- Acquired 100% occupancy at three new properties despite pandemic challenges
- Created and launched Tenant Relief Fund Program which gained national brand recognition
- Recognized as Rental Development of the Year in 2020 by Canadian Federation of Apartment Associations & as Top 3 Excellence in Marketing Programs in 2019, competing against massive companies in Vancouver and Toronto.
LIFESTYLE HEARING INC
National Senior Marketing & Sales Manager
01.2018 - 01.2019
Job overview
- Lifestyle Hearing is an international leading developer, provider, and distributor of hearing aids
- Spearheaded the Canadian launch of Evoke hearing aid brand and oversaw marketing and sales initiatives in Canada for international company
- Collaborated with global marketing executives to overcome biases and ensure products and services were marketed to all necessary demographics
- Designed tech-forward experiential marketing plan and product launch for AI-enhanced hearing aid to reach new target audience and generated $3MM in first 3-months
- Developed KPIs and led cross-functional teams to ensure goals were met
- Analyzed results and continually advanced brand and marketing strategies
- Managed national marketing budget and maximized ROI on every marketing campaign.
ARBOR MEMORIAL INC
National Marketing & Communications Manager
01.2017 - 01.2018
Job overview
- Arbor Memorial is a privately-owned funeral planning and insurance company generating $450MM in annual revenue
- Innovated game-changing data-analysis program to identify and comprehensively understand each unique culture of diverse customer segments
- Voice of the Customer” supported respectful and meaningful marketing campaigns considerate of background and religion and generated an additional $10MM in revenue within 5 weeks of launch
- Dynamically led team of 12 to manage direct mail communications, digital marketing, segmentation/target audience identification, content creation, integrated advertising, and social media for 90 funeral homes and 41 cemeteries
- Submitted portfolio application for company and won Best Managed Company in Canada.
CHARTWELL RETIREMENT RESIDENCES
Corporate Marketing Manager
01.2014 - 01.2017
VPI INC
Corporate Marketing & Communications Manager
01.2011 - 01.2014
WAINBEE LTD
Corporate Communications& Marketing Specialist
01.2006 - 01.2011
Education
THE UNIVERSITY OF TORONTO
from Marketing, International Marketing & Media Campaigns
Skills
Marketing Campaignsundefined
Accomplishments
- SOPHIA COLLEGE
- Applied Arts & Advertising“It doesn’t matter what challenge is thrown her way, Shamy responds positively and comes up with great ideas and suggestions for how best to roll out a plan
- There has been constant change and development in this department since Shamy joined such as the change in personnel to build a stronger more capable team as well as the addition of the Leasing Manager and subsequent Leasing agents
- Her constant need to change for the purpose of filling the needs of the organization is an excellent example of Shamy’s positive growth mindset.” -2020 Annual Performance Review, Skyline Living
Timeline
National Senior Marketing & Sales Manager
LIFESTYLE HEARING INC
01.2018 - 01.2019
National Marketing & Communications Manager
ARBOR MEMORIAL INC
01.2017 - 01.2018
Corporate Marketing Manager
CHARTWELL RETIREMENT RESIDENCES
01.2014 - 01.2017
Corporate Marketing & Communications Manager
VPI INC
01.2011 - 01.2014
Corporate Communications& Marketing Specialist
WAINBEE LTD
01.2006 - 01.2011
THE UNIVERSITY OF TORONTO
from Marketing, International Marketing & Media Campaigns
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