SHAMILA MACKIE

Dynamic change management professional with a strong background in sales and marketing, specializing in the automation of sales and marketing ecosystems. Expertise includes quantitatively defining measures of change awareness, readiness, and adoption while effectively anticipating resistance and mitigating risks among global stakeholders. Proven ability to prepare organizations for transformation across HR, Operations, Technology, Sales, Marketing, and Shared Services through strategic initiatives aligned with business goals. Strong communication and stakeholder engagement skills foster a culture of continuous improvement and resilience, ensuring smooth transitions and organizational buy-in throughout the change process.

• AWS Cloud Certification Current
• Scrum Master Current
• Integrating Agile and Change Management 2021
• Enterprise Change Management Bootcamp 2021
• Learn-to-Trade, lifetime Membership 2018
• Prosci, Train-the-Trainer, Change Mangement 2017
• Prosci, Change Management 2017
• ACMP Change Management 2016
• Journalism Diploma, Warwick University 2015
• ITIL Certification 2009
• Adult Education, Learning and Development, VCC, BC 2008
• Broadcasting Diploma, Toronto School of Broadcasting 2007
• Telecom Management Diploma 2005

• Consistent performer in the top 5% of sales over a 10-year period with experience in Telco and Technology companies. Recipient of several accolades as a top seller of Network Bell Canada, Application solutions for Oracle and security/storage products for IBM
• Provided consulting to Bill Reid Inc. to transform an organization that was minus $40K in the red to $2M revenues in one year; delivered a high-profile international event between Nestle Brands, Canadian Government and Bill Reid Inc
• Developed $137M/year account as a strategic partner to Bank of Montreal. Increased revenue by 8% in 1st year and 12% in the subsequent year as Bell’s positioning changed from a monopoly position
• Created innovative solutions for BMO that differentiated the banking offerings from competition and positioned them as a market leader in the debit card transactions and customer loyalty
• Developed strategic partnerships in in business, government, education and health associations to achieve aggressive business targets

• Invited to ‘teach’ at BCIT (British Columbia Institute of Technology) as a result of a notable, creative, entrepreneurial achievement. Taught courses in Sales, Marketing, Organizational Behavior
• Recognized for creating enthusiasm and excitement to students, delivering ‘fun’ classes that inspired students to become creative and innovative in their approach to the market
• Feedback from classes demonstrate over 96 percentile satisfaction ratings
• Asked by leadership to coach fellow team-mates on sales skills during ‘lunch ‘n learn’ sessions
• Enjoyed leveraging role-playing techniques to inspire and motivate individuals and teams that improved their sales performance and motivation for ‘cold-calling’; and ‘overcoming objections’
• Certified as Train-the-Trainer in Change Management for knowledge transfer to my clients
• Coaching of the ‘agile’ methodology in project management
• Taught ‘Value Assurance’ developed by McKinsey for Bank of Nova Scotia that trained in the ‘best industry practices’ for project delivery

• Developed innovative and creative marketing strategies that transformed business results
• Positioned new brand (IBM Global Financing) where it did not exist in growth market (India) and successfully competed in the marketplace by doubling market-share year over year for 3 years
• Developed a global marketing strategy for a $2B business having identified challenges and competitive strategies that were limiting its market penetration; repositioned the brand and instituted marketing plan that subsequently led to its growth by 18% in the first year (IBM UK)
• Delivered the highest ROI on every campaign; recognized by worldwide leadership for ‘changing the game’ with competitors; increased validated leads by 249%; Lead Revenue increased by 162%; and progression of leads to sales improved by 83% while co-marketing efforts with channel partners. Increased sales revenues by 22% in IBM Middle East’s software brand
• Leveraged IBM India’s CFO social media footprint on LinkedIn, Twitter, Youtube and Blogs to enhance relationships with key stakeholders; increased brand awareness and strengthened IBM India by 22%
• Created synergy between sales, marketing, services, support, lead development, customer relationships that aligned GTM strategy in IBM Middle East. Repositioned the brand as one of the most successful in the world from one of the poor performing brands
• Oversaw the execution of 26 marketing campaigns in 5 brands through web optimization, campaign analytics and account-based marketing that generated significant P/L and 9 testimonials in IBM ME

• Developed a strategy and provided leadership to a team of 500+ employees over 172 countries in a major IT project that resulting in 72% employee engagement of intended audience, that supported cultural transformation across 200,00 employees for IBM. Those participated were 63% more productive, proactive, and creative in supporting direction as reported by their managers.
• Developed a business transformation strategy for the Vancouver International Terminal airport which increased net earnings from $8.6M to $64.6M over 6 years; increased the revenue from $41M to $236M over 6-year period; increased its ratings in customer service to No.1 in NA; No. 4 in the world
• Extensive contact centre experience for over 5 years that increased sales and enhanced customer relationships; strong telephony and software experience for over 10 years including ServiceNow
• Led significant number of projects that were rolled out globally; ensuring each phase was delivered on time and under budget with over 72% adoption on average in the first phase.
• Designed new job roles and responsibilities that restored the revenue income streams disrupted by Covid-19 as the DMV workforce transitioned to remote work process.
• Facilitation of new business processes aligned to new organization’s design and strategy at
• Effectively migrated system from SAP to Salesforce during challenging times of change fatigue
• Designed and executed the communications plan (with defined purpose, frequency, channel) that motivated teams; engaged partners, customers, and employees (Juniper Networks)
• Integrated IGF (financing) with hardware, software and services business as new processes.
• Identified risks early in the change cycle and developed risk mitigation strategies for all IT projects
• Consultant to the IT project team of 6 projects, each over $10M guiding the project team to follow best practices of project delivery for The Bank of Nova Scotia

• Government / Technology
• Dept of Motor Vehicles, US
• Caltrans (California Transportation System), US
• Federal Government, CA
• Alberta Energy Regulators, CA
• Department of Works and Pensions, UK
• Calgary Foothills Primary Care, CA
• Vancouver International Airport, CA
• Provincial Government Small Business Group, CA
• Financial Services
• HSBC, UK
• Royal Bank of Scotland
• Bank of Nova Scotia, CA
• Deutsche Bank, UK
• Royal Bank of Scotland, UK
• Garanti Bank, UK
• Bank of Montreal, CA
• Hapolean Bank