Summary
Overview
Work History
Education
Skills
Languages
Certification
Websites
Work Availability
Work Preference
Software
Timeline
Hi, I’m

Shama Usman

Toronto,ON
Shama Usman

Summary

Experienced in providing innovative design solutions to visual challenges. Creative and professional individual with expertise in textile surface and graphic design. Collaborative approach and consistently delivering high-quality results, adapting seamlessly to evolving project requirements. Valued for keen aesthetic sense and problem-solving skills, bringing a reliable and adaptable approach to every design endeavour.

Overview

15
years of professional experience
1
Certification

Work History

Tasshz

Graphic Designer & Customer Support
03.2017 - 12.2022

Job overview

  • Designed visually appealing product packaging for products enhancing brand recognition and driving sales by 20%.
  • Created visually appealing product lifestyle images for Amazon and Shopify to improve search visibility and conversion rates by 15%.
  • Ensured brand consistency across all digital platforms, including e-commerce stores, social media, and email marketing.
  • Handled e-commerce orders and customer service across multiple platforms (website, Facebook, Amazon & eBay) in Canada.
  • Leveraged customer feedback and product reviews to optimize product offerings and maintain high-quality standards.
  • Supervised inventory management strategies to ensure efficient stock levels and timely fulfillment across all omni channels.
  • Created engaging social media graphics that increase user engagement and increased online visibility by 20%.

Outfitters/Ethnc

Head Textile Surface Designer
09.2014 - 03.2016

Job overview

  • Conceived and executed 50+ unique retro-inspired prints, boosting seasonal sales by 20%.
  • Designed and produced promotional materials such as magazines, enhancing brand visibility and customer engagement.
  • Curated visually appealing displays for boutiques, aligning with the brand's aesthetic and driving sales.
  • Led the creative direction for the design team, ensuring consistent brand identity and high-quality output.
  • Worked closely with production teams to ensure 100% accuracy in print execution, optimizing production processes.

So Kamal

Senior Designer
01.2013 - 09.2014

Job overview

  • Developed 30+ digital prints that contributed to a 25% increase in seasonal sales.
  • Collaborated with merchants to conceptualize textile surface designs, resulting in 10% higher customer engagement.
  • Successfully met 100% of deadlines for fabric, color, and print execution, ensuring timely product launches.
  • Researched and identified trending color palettes and patterns, leading to a15% improvement in market competitiveness.

DS Textiles Pvt. Ltd.

Textile Surface Designer
01.2008 - 12.2012

Job overview

  • Designed innovative textile prints and patterns using digital and rotary techniques for apparel applications.
  • Conducted thorough research into industry trends, consumer preferences, and color palettes to inform design decisions.
  • Created 50+ unique embroidery and print patterns, boosting brand visibility by 30% for top clients.
  • Developed innovative rotary and digital prints, driving a 20% increase in sales across multiple product lines.
  • Significantly enhanced the market appeal of brands FIZA Embroidery, MAUSUMMERY Lawn, ORIGINS (Pret), and ZENIYA Lawn.
  • Collaborated effectively with cross-functional teams, including designers and skilled workers, in the product development process.

Education

Academy of Learning
Mississauga, ON

Graphic Design Diploma
01.2023

National College of Arts
Lahore, Pakistan

Bachelor of Design from Design
01.2007

Skills

  • Adobe Photoshop
  • Adobe Indesign
  • Adobe Illustrator
  • Canva
  • Microsoft Office suite
  • Typography design
  • Textile surface design
  • Graphic design
  • Creative and artistic
  • Customer service
  • Teamwork and collaboration
  • Attention to detail

Languages

English
Full Professional
Urdu
Native or Bilingual
Punjabi
Native or Bilingual

Certification

Cardiopulmonary Resuscitation (CPR) and First Aid | Canadian Red Cross | Canada 2022

Websites

Availability
See my work availability
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Work Preference

Work Type

Full TimePart TimeContract Work

Location Preference

On-SiteHybridRemote

Important To Me

Work-life balanceCareer advancementFlexible work hoursWork from home optionHealthcare benefitsPersonal development programs

Software

Adobe Photoshop

Microsoft Suite

Canva

Adobe Illustrator

Adobe Indesign

Timeline

Graphic Designer & Customer Support

Tasshz
03.2017 - 12.2022

Head Textile Surface Designer

Outfitters/Ethnc
09.2014 - 03.2016

Senior Designer

So Kamal
01.2013 - 09.2014

Textile Surface Designer

DS Textiles Pvt. Ltd.
01.2008 - 12.2012

Academy of Learning

Graphic Design Diploma

National College of Arts

Bachelor of Design from Design

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Shama Usman