Shalini Cheema
Brampton,ON
Summary
To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
20
20
years of professional experience
Work History
Brand Manager
IntelliEx Corporation
01.2022 - Current
- Developed and executed comprehensive brand strategies for our brands.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Consulted with product development teams to enhance products based on customer interest data.
- Ensured consistent messaging, tone, and visual elements across all marketing materials.
- Developed and implemented strategies to foster customer loyalty and retention.
Owner
BlingJuttiandjewelry
09.2015 - Current
- Consulted with customers to assess needs and propose optimal solutions.
- Evaluated suppliers to maintain cost controls and improve operations.
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Conducted target market research to discover customer needs and analyze competitor trends.
Customer Relationship Manager
Citi Group
04.2004 - 12.2006
- Delivered superior customer service to strengthen relationships and drive future business revenue.
- Managed customer relations on ongoing basis to maximize customer retention.
- Made customers aware of current and new programs and services.
- Created customer support strategies to increase customer retention.
- Liaised between customers and organization with particular focus on working with sales department.
- Worked on sales project for Personal Loans & Insurance
Education
Master of Arts - Marketing
Punjab Agricultural University
India04.2006
Skills
- Partnership Monitoring
- Strategy Development
- Sales Tracking
- Training Delivery
- Brand-Building Strategies
- Print Media Design
- Lead Prospecting
- Advertising Expertise
- Market Analysis
Languages
English
Full Professional
Hindi
Native or Bilingual
Punjabi
Native or Bilingual
Timeline
Brand Manager
IntelliEx Corporation
01.2022 - Current
Owner
BlingJuttiandjewelry
09.2015 - Current
Customer Relationship Manager
Citi Group
04.2004 - 12.2006
Master of Arts - Marketing
Punjab Agricultural University
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