Shaina Masso
Los Angeles
Summary
Results-driven e-commerce professional with a strong background in digital operations and client relationships. Known for managing projects seamlessly, spotting trends early, and building thoughtful e-commerce strategies that drive engagement. I thrive in fast paced environments, and love refining workflows to elevate the overall brand and customer experience.
Overview
8
8
years of professional experience
Work History
Freelance - Assistant Designer
Ettika
Los Angeles
09.2025 - 01.2026
- Conducted market research to identify emerging jewelry and fashion trends.
- Coordinated with jewelry and display suppliers for materials and production timelines.
- Maintained organized project files and design documentation for easy access.
- Participated in team meetings to present ideas and provide feedback on designs.
- Created visual presentations to showcase design concepts to overseas manufactureres.
- Supported the quality control process by reviewing samples for accuracy and details.
- Managed multiple projects simultaneously while adhering to tight deadlines.
- Compiled cost estimates, provided by overseas manufacturers.
- Consulted with manufacturers regarding production processes and timelines.
- Drafted technical specs such as measurements and construction details for samples.
- Organized and merchandised the showroom on a daily basis for future meetings with wholesale buyers.
Freelance - Closet Organizer to HNWIs
Ode to the Home
Los Angeles
05.2025 - 07.2025
- Organized client closets to maximize space and improve accessibility.
- Consulted with clients to understand their storage needs and preferences.
- Conducted thorough assessments of existing closet systems for efficiency.
- Provided ongoing support and guidance to clients after project completion.
- Assessed customer's storage needs to determine the best system for them.
- Measured spaces accurately before installing any closet components or shelving systems.
- Researched products available on the market for potential customers' use in organizing their closets.
- Managed household inventory
- Assembled closet organizers according to manufacturer specifications using appropriate tools.
- Provided excellent customer service by responding promptly to inquiries and addressing concerns quickly.
- Installed closet organization systems such as shelves, drawers, rods, baskets, cubbies.
- Organized and labeled clothing, shoes, and accessories to maximize space and efficiency.
Freelance - E-Commerce /Email Marketing Coordinator
Adina Reyter
Los Angeles
02.2025 - 04.2025
- Executed targeted email campaigns to promote products and services effectively.
- Coordinated A/B testing for subject lines and content variations, boosting engagement rates.
- Managed email list segmentation to enhance communication strategies.
- Monitored performance metrics, including open and click-through rates, for future campaign optimization.
- Delivered regular reports detailing email performance metrics to stakeholders.
- Analyzed data to assess campaign success against established goals.
- Scheduled and executed consistent email newsletters to relay brand updates.
- Tracked key performance indicators such as bounce and unsubscribe rates to refine strategies.
Head of Web Development
Just One Eye
Los Angeles
09.2024 - 01.2025
- Oversaw complete website development lifecycle, including daily maintenance and merchandising.
- Defined and executed digital strategy to align web initiatives with revenue goals.
- Collaborated with developer to create premium e-commerce experience, enhancing brand perception.
- Worked closely with buying team to facilitate seasonal launches and exclusive campaigns.
- Led UX/UI redesigns and front-end optimizations, improving mobile performance and user experience.
- Monitored key e-commerce KPIs, optimizing conversion rates and site speed using analytics tools.
- Designed newsletters for product launches and event invitations.
- Worked with the warehouse team on a daily basis to uphold and allocate shared inventory.
E-Commerce Manager
Jacques Marie Mage
Los Angeles
06.2021 - 02.2023
- Directed daily digital operations and e-commerce merchandising across Shopify, Prismic, and NetSuite to enhance online experience.
- Strategically merchandised site by analyzing performance data for optimal product placement and content.
- Managed E-Shop inventory allocation and forecasting to align availability with demand trends.
- Executed end-to-end email marketing lifecycle in Klaviyo, including segmentation and performance analysis.
- Provided weekly reports on engagement metrics such as click-through rate, open rate, and revenue attribution.
- Ensured high customer service standards through effective management of direct client communications via Zendesk.
Account Manager/Showroom Manager
Concrete Collaborative
New York City
02.2020 - 12.2020
- Oversaw East Coast client relations and sales operations as sole New York representative for a California luxury architectural materials company.
- Advised high-end clients, architects, and interior designers on tailored concrete solutions from specification to sale.
- Managed New York showroom to enhance customer experience while overseeing daily operations and merchandising.
- Developed organized systems for samples, inventory, and design literature; ensured CRM database accuracy.
- Acted as liaison between factories, clients, and national sales team to track order logistics.
- Entered and monitored sales orders while communicating with clients to align expectations and delivery timelines.
- Educated customers and trade professionals on installation protocols and product performance to ensure compliance.
- Contributed to brand engagement by assisting with social media content and curating client installation imagery.
Showroom Manager / Influencer & Celebrity Relation
Lede Company
New York
12.2017 - 12.2019
- Directed daily operations of high-profile fashion showroom, optimizing workflows and managing sample trafficking via Fashion GPS for timely deliveries.
- Coordinated appointments with top-tier stylists, influencers, and celebrity teams, advising on product selection for red carpet events and campaigns.
- Supervised and mentored interns, delegating tasks and ensuring a polished client-facing environment.
- Served as primary contact for clients, media, and VIP talent, delivering exceptional hospitality and maintaining professionalism.
- Generated weekly and monthly recaps analyzing brand impressions, sample pulls, and influencer placements to enhance seeding strategy.
- Collaborated with internal PR and brand teams to synchronize showroom activities with client objectives and marketing calendars.
- Uphold a visually appealing showroom environment, merchandising merchandise to reflect current trends and campaign priorities.
Education
Some College (No Degree) -
Rutgers
New BrunswickSkills
- Project and workflow management
- Logistics and inventory oversight
- Client relationship development
- Cross-functional leadership
- Trend forecasting
- Shopify Plus administration
- Prismic CMS management
- Data optimization with Google Analytics
- NetSuite ERP integration
- Visual merchandising
- Email marketing strategies
- Customer relationship management
- Inventory oversight
- Presentation skills
- Team collaboration
- Layout design
References
Reference available upon request
Languages
English
Native/ Bilingual
French
Professional
Affiliations
Reading historic and contemporary literature
Timeline
Freelance - Assistant Designer
Ettika
09.2025 - 01.2026
Freelance - Closet Organizer to HNWIs
Ode to the Home
05.2025 - 07.2025
Freelance - E-Commerce /Email Marketing Coordinator
Adina Reyter
02.2025 - 04.2025
Head of Web Development
Just One Eye
09.2024 - 01.2025
E-Commerce Manager
Jacques Marie Mage
06.2021 - 02.2023
Account Manager/Showroom Manager
Concrete Collaborative
02.2020 - 12.2020
Showroom Manager / Influencer & Celebrity Relation
Lede Company
12.2017 - 12.2019
Some College (No Degree) -
Rutgers