Shahira Ishak
Toronto,Canada
Summary
Entrepreneurial, adaptable and dynamic leader in creative strategy and production with 10+ years’ experience managing cross-functional teams to deliver high-impact brand campaigns across TV, social platforms, and more. Adept at fostering strong relationships, leveraging insights-first approaches to manage projects from proposal through post-mortem, and driving growth through collaborative, innovative solutions.
Overview
11
11
years of professional experience
Work History
Account Director, Strategy & Implementation
Public Office
09.2021 - Current
- Lead all marketing strategy, planning, creative development and production for Starbucks Canada business, expanding support from $1.2M work-for-hire to $2.8M retainer through solutions-based creative support with a focus on data
- Current member of agency leadership team, with oversight on multiple lines of business and team of 4 producers to ensure high levels of service from proposal through to asset delivery and project wrap
- Project lead for first ever Starbucks marketing campaign in Quebec using pre-market qualitative testing to inform production decisions, resulting in a5% YoY increase of provincial market share
Senior Producer
Public Office
09.2019 - 09.2021
- Managed Starbucks Canada business, delivering omni-channel campaign strategies with video-first approaches
- Led development for Starbucks Canada customization campaign, shepherding project from key insight to concept expansion, inclusive of large-scale broadcast production leading to a 24% YoY increase in paid modifier sales
- Responsible managing vendor and designer collaboration, leveraging media metrics to develop innovative creative solutions that consistently exceeded campaign benchmarks
- Expanded relationships with clients like Sonos, Hudson's Bay and Living Beauty from small work-for-hire projects to larger ad campaign support and retainer models
Associate Producer
Canada Goose
04.2017 - 09.2019
- Led introduction of eCommerce video and elevated photography assets increased product consideration and sales
- Managed project intake and workflow for 8-person creative team ensuring timely and seamless delivery of campaign assets
Creative Integration Coordinator
Canada Goose
02.2016 - 04.2017
- Coordinated Global Sales Conference creative, wrangling sales teams and executive leadership to develop tailored presentations and video content for 250+ attendees
- Supported the highly successful launch of first two brick-and-mortar retail stores (NYC & Toronto) and IPO
Coordinator, Creative Services
Holt Renfrew
09.2013 - 02.2016
- Coordinated end-to-end production of bi-annual magazines and advertising campaigns, managing a $6M budget
- Key lead of customer-centric brand campaigns, responsible for photography & video production that increased store traffic and brand visibility
Education
Bachelor of Arts Honours - Art History
Queen's University
Skills
- Ad Production: Video (across online video, YouTube, TV, Instagram, Facebook, TikTok, Snapchat and more), Photography, Digital, Audio and Print Production, Budgeting & Resource Allocation, Casting, Broadcast Trafficking, Contract Negotiation, Third-Party Vendor Management
- Project Management: Written & Verbal Communication Skills, Process Improvement, Client Management, Relationship Building
- Strategic Planning: Brand Building, Go-to-Market Strategy, Media Advertising, Creative Strategy
- Leadership: Cross-functional Collaboration, Stakeholder Engagement, Business Development, Presentation Skills
- Technical Proficiency: Microsoft Office, Adobe Suite, Figma, Asana, Mondaycom, Basecamp, Trello, Quickbooks
Timeline
Account Director, Strategy & Implementation
Public Office
09.2021 - Current
Senior Producer
Public Office
09.2019 - 09.2021
Associate Producer
Canada Goose
04.2017 - 09.2019
Creative Integration Coordinator
Canada Goose
02.2016 - 04.2017
Coordinator, Creative Services
Holt Renfrew
09.2013 - 02.2016
Bachelor of Arts Honours - Art History
Queen's University
Similar Profiles
Houssem eddine MihoubHoussem eddine Mihoub
Administrative assistant at Notary Public OfficeAdministrative assistant at Notary Public Office
Alessandro MallamaciAlessandro Mallamaci
Administrative Manager at Regione Calabria (Public Office)Administrative Manager at Regione Calabria (Public Office)
Tracey SmithTracey Smith
Chief Investigator at Office of the Public Defender/ Law Guardian OfficeChief Investigator at Office of the Public Defender/ Law Guardian Office
Isitha SembapperumaIsitha Sembapperuma
Camp Counselor at Crestwood Valley Day CampCamp Counselor at Crestwood Valley Day Camp
RICA ELLAINE KABILINGRICA ELLAINE KABILING
Cleaning Crew Member at Artan IngervCleaning Crew Member at Artan Ingerv