SHAHBAZ ARSHI
Business Analyst
TORONTO,ON
Summary
With over 25 years of extensive experience collaborating with prominent retailers across Canada, including an exceptional tenure of 25 years or more with Walmart Canada, I am a business-minded professional with a strong focus on leveraging data to drive growth. Throughout my career, I have consistently demonstrated my ability to utilize advanced analytical techniques to identify untapped potential and optimize overall performance. By holding multiple Google and Salesforce Professional certifications in marketing and ecommerce, I have positioned myself as a leader in staying ahead of industry trends and implementing innovative solutions. I am excited to apply my passion and expertise to empower your organization's success.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Senior Intelligence Analyst
S25 Business Intelligence Consultants
03.2014 - Current
- Utilized superior problem-solving skills to identify root causes of issues and develop solutions to improve business operations and goal achievement
- Collaborated with Walmart to analyze Retail Link data and investigate critical issues, providing impactful solutions.
- Spearheaded numerous projects from procurement through commissioning, managing costs and monitoring performance.
- Executed keyword discovery, expansion and optimization to increase organic search footprint and generate relevant site traffic.
- Assisted leadership team with reporting, analysis and business presentations to inform divisional strategies.
- Developed plans and provided resources necessary to meet project goals and objectives.
- Worked directly with Walmart to list and maximize ecommerce opportunities.
Walmart Category Validator
A. Lassonde Industries
04.2013 - 03.2014
- Utilized a variety of tools to analyze large amounts of data and uncover trends, anomalies, and potential opportunities.
- Generated monthly reports for all levels of the Lassonde organization, including the President, VP's, KAM's, and Marketing, from both Nielsen and Aimia.
- Developed plans based on research findings and data to boost market share. Created numerous dynamic planograms using JDA Space Planning for optimal results.
Project Manager
S25 Business Intelligence Consultants
07.2011 - 03.2013
- Project Manager with expertise in directing projects from procurement to commission.
- Developed and initiated projects, managed costs and monitored performance for successful outcomes.
- Collaborated with retailers to build and maintain positive relationships.
- Utilized planning and resource management skills to ensure project goals and objectives were met.
Walmart Category Advisor - Floor Care Category
ELECTROLUX CANADA
12.2008 - 05.2011
- Led team of three to provide comprehensive and data-driven category-level insights to all 412 Walmart stores across the region.
- Developed 36 planograms to increase sales per square foot by region, while building and maintaining strong vendor relationships through dynamic communication and collaboration.
- Spearheaded E-commerce project to assist consumers in making informed product decisions.
Account Manager
DELTA CHILDRENS PRODUCTS
01.2006 - 12.2008
- As an Account Manager for the Children's Furniture category, we successfully acquired key licenses from Disney and Nickelodeon to expand real estate and sales within Toys R Us and Walmart.
- I identified emerging trends and capitalized on compelling business opportunities to strengthen National accounts such as Walmart, The Bay, and Toys R Us.
- Additionally, I increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
Operations Manager
BARRIE HOME ENTERTAINMENT
01.2003 - 12.2005
- Dynamic Operations Manager with experience driving process improvements and fostering a culture of excellence.
- Proven success in developing and implementing innovative solutions that improve efficiency, reduce costs and increase profitability.
- Skilled in establishing positive and effective communication among staff and organizational leadership.
Senior Sales Analyst
CARLTON CARDS
08.2001 - 12.2002
- Vibrant and goal-driven Senior Sales Analyst with 4+ years of experience leveraging sales forecasting techniques and strategic planning to maximize sales and profitability for Walmart and Sears.
- Expert in building and maintaining databases for forecasting future sales performance using Microsoft Access and developing spreadsheet models for diverse projects and analysis.
- Skilled in consolidating sales data for key leadership meetings, and advising KAM's on leveraging reported information to drive actionable insights.
Category Analyst
WAL-MART CANADA INC
06.1998 - 08.2001
- Category Analyst with extensive experience in the automotive sector, delivering data-driven, actionable insights to executive decision-making.
- Adept at leveraging Retail Link and NPD to achieve maximum profitability and optimize product categories of over 1,200 skus.
- Proven ability to develop creative solutions to complex issues and build strong relationships with over 300 vendors.
- Possess excellent communication, problem solving, and negotiation skills.
Education
Level 3 - Teaching English As Foreign Language
The TEFL Academy
Toronto, ON08.2017
Bachelor of Arts - Sociology
York University
Toronto, ON06.2001
Skills
- Market / Business Analysis
- New Market Identification
- Industry Trends
- Evaluation of Marketing Campaigns
- Spreadsheet Development
- Data and Trend Forecasting
- Client Needs Assessment
- Customer Communication
- Active Listening
- Client Interactions
- Computer Proficiency
Certification
GOOGLE DIGITAL MARKETING AND ECOMMERCE PROGRAM
- Foundations of Digital Marketing and E-commerce (Google Certified)
- Attract and Engage Customers with Digital Marketing (Google Certified)
- From Likes to Leads: Interact with Customers Online (Google Certified)
- Make the Sale: Build, Launch and Manage E-commerce Stores (Google Certified)
- Satisfaction Guaranteed: Develop Customer Loyalty Online (Google Certified)
- Assess for Success: Marketing Analytics and Measurement (Google Certified)
SalesForce Professional Certifications
- Salesforce Sales Operations (Professional Certificate)
- Reports, Dashboards, and Customer Success in Salesforce (Salesforce Certified)
- Opportunity Management in Salesforce (Salesforce Certified)
- Lead Management in Salesforce (Salesforce Certified)
- Sales and CRM Overview (Salesforce Certified)
Additional Information
Wal-Mart’s Retail Link
SalesForce
Google Analytics Tools
AC Nielsen’s Homescan
JDA Space Planning
Loblaws Vendor Portal
Sobeys Partner Portal
PeopleSoft
AS400
NPD
Cognos
Microsoft Office Tools
Timeline
Senior Intelligence Analyst
S25 Business Intelligence Consultants
03.2014 - Current
Walmart Category Validator
A. Lassonde Industries
04.2013 - 03.2014
Project Manager
S25 Business Intelligence Consultants
07.2011 - 03.2013
Walmart Category Advisor - Floor Care Category
ELECTROLUX CANADA
12.2008 - 05.2011
Account Manager
DELTA CHILDRENS PRODUCTS
01.2006 - 12.2008
Operations Manager
BARRIE HOME ENTERTAINMENT
01.2003 - 12.2005
Senior Sales Analyst
CARLTON CARDS
08.2001 - 12.2002
Category Analyst
WAL-MART CANADA INC
06.1998 - 08.2001
Level 3 - Teaching English As Foreign Language
The TEFL Academy
Bachelor of Arts - Sociology
York University
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