SHAHARIL MAKOL ABDUL
San Francisco
Summary
Dynamic E-Commerce Marketing Manager with a proven track record at BoConcept Bay Area, driving revenue growth from $3M to $17M through innovative digital strategies. Expert in SEO and CRM automation, complemented by strong analytical skills. Adept at enhancing customer engagement and optimizing marketing processes for maximum impact.
Overview
8
8
years of professional experience
1
1
Certification
Work History
E-Commerce Marketing Manager | Digital Marketing & CRM
BoConcept Bay Area
12.2018 - Current
- Led digital transformation of BoConcept Bay Area, increasing revenue from $3M to $17M (2017-2022) through SEO, SEM, and omnichannel marketing
- Managed and optimized $500K+ annual marketing budget, achieving an average CPC of $1.26 and ROAS of 46.3%
- Implemented CRM integrations (Salesforce, HubSpot) and customer segmentation for hyper-targeted email & SMS marketing
- Developed and executed Google Scripts-based automation for email workflows, reporting, and marketing data collection
- Spearheaded Shopify enhancements & UX improvements, increasing organic traffic and boosting conversion rates by 30%
- Automated email, form, and document workflows to optimize efficiency in marketing and sales operations
- Leveraged Google Analytics, Microsoft Power BI, and Looker for real-time campaign tracking and data-driven decision-making
Chief Marketing Officer
Arovia
04.2023 - 08.2024
- Rebuilt Arovia’s Shopify website and developed an integrated Web3 trade subdomain for B2B outreach
- Achieved a 212.6% increase in e-commerce sales within 2 months through targeted email campaigns
- Implemented Google Optimize, GA4, Facebook Pixel, and Segment for conversion rate optimization (CRO)
- Managed email marketing campaigns (Mailchimp, Klaviyo), achieving a 34.48% unique open rate and 9.28% click rate
- Left Arovia in August 2024 after successfully scaling performance marketing initiatives
E-Commerce Marketing Manager | E-Commerce & Growth Strategy
Flexa USA
01.2019 - 05.2023
- Company Overview: Flexa USA was introduced to the U.S
- Market under BoConcept’s ownership
- Managed both brands' digital presence concurrently
- Developed and launched Flexa USA’s e-commerce platform, achieving $2.5M in annual sales
- Managed influencer partnerships and referral campaigns that generated $700K+ in revenue
- Ran multi-platform ad campaigns (Google Ads, Pinterest, Yelp, YouTube, Meta) with a monthly budget of $6K–$9K
- Implemented Shopify SEO strategies and improved product listings, increasing organic traffic by 45% YoY
- Built 1000+ personalized customer journeys in Mailchimp & Braze, leading to a 104% surge in online sales
- Flexa USA operations ceased in May 2023; transitioned full-time focus back to BoConcept
- Flexa USA was introduced to the U.S
- Market under BoConcept’s ownership
Marketing Strategist
BoConcept Bay Area
11.2016 - 12.2018
- Developed and maintained BoConcept's first U.S
- E-commerce platform at www.boconcept-ca.com
- Managed digital marketing initiatives, including SEO, SEM, and paid ad campaigns, leading to a significant increase in website traffic
- Oversaw email marketing campaigns via Constant Contact, improving customer engagement and retention
- Designed digital and print content, aligning with BoConcept's brand guidelines for promotional campaigns
- Assisted in social media content strategy, ensuring compliance with corporate standards and best practices
Education
Master of Business Administration (MBA) -
Westcliff University
Irvine, CA08.2018
Post Baccalaureate Degree - Global Business Management & Project Management
University of California, Berkeley
01.2016
Master’s Degree - Social Entrepreneurship
Hult International Business School
01.2013
Bachelor’s Degree - International Relations and Affairs
International Institute in Geneva
01.2009
Bachelor’s Degree - International Relations and Affairs - American Degree Transfer Program
KDU University College
01.2006
Skills
- B2B Growth Marketing (Demand Generation, ABM, Lead Nurturing)
- E-Commerce and Digital Marketing (SEO, SEM, PPC, Paid Ads, CRM)
- Marketing Automation and CRM (Salesforce, HubSpot, Braze, Klaviyo, Zapier)
- Data Analytics and Visualization (Google Analytics, Power BI, Tableau, Looker)
- Process Optimization and API Integrations (Google Scripts, A/B Testing, UX)
- Web and Social Media Strategy (Shopify, WordPress, LinkedIn, Facebook, Influencer Marketing)
- Email and Lifecycle Marketing (Personalization, Retention, Drip Campaigns)
Certification
- HubSpot Academy – Content Marketing
- HubSpot Academy – Digital Marketing
- HubSpot Academy – Email Marketing
- HubSpot Academy – Inbound Marketing Optimization
- HubSpot Academy – SEO & SEO II
- HubSpot Academy – Social Media Marketing
- Semrush – GA4 for SEO
- Semrush – Fundamentals of Marketing Analytics
- Semrush – SEO Crash Course
- Scrum Fundamentals Certified
- Six Sigma White Belt & Yellow Belt Certified
- TESOL Certification
- Business Systems Analyst Certification
- Quality Assurance Tester Certification
Languages
- English, Fluent
- Malay, Fluent
- Indonesian, Professional
- Tagalog, Working
- Spanish, Intermediate
Languages
English
Full Professional
Spanish
Limited
Tagalog
Professional
Malay
Professional
Indonesian
Professional
References
References available upon request.
Timeline
Chief Marketing Officer
Arovia
04.2023 - 08.2024
E-Commerce Marketing Manager | E-Commerce & Growth Strategy
Flexa USA
01.2019 - 05.2023
E-Commerce Marketing Manager | Digital Marketing & CRM
BoConcept Bay Area
12.2018 - Current
Marketing Strategist
BoConcept Bay Area
11.2016 - 12.2018
Master of Business Administration (MBA) -
Westcliff University
Post Baccalaureate Degree - Global Business Management & Project Management
University of California, Berkeley
Master’s Degree - Social Entrepreneurship
Hult International Business School
Bachelor’s Degree - International Relations and Affairs
International Institute in Geneva
Bachelor’s Degree - International Relations and Affairs - American Degree Transfer Program
KDU University College
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