SHAGUN THAKUR

Herschel is a globally recognized lifestyle brand known for backpacks and travel accessories, with retail presence in over 90 countries.
As Store Operations Manager, led cross-functional execution of brand and retail operations projects across flagship stores and back-end logistics in Canada and the United States.

• Led 10+ brand activation projects including seasonal campaigns, merchandising rollouts, and in-store storytelling across North American flagship locations.
• Improved operational flow and visual compliance by 22% through streamlining asset delivery and campaign execution processes.
• Gathered and communicated field-level feedback to brand and visual teams, directly influencing future campaign design and rollout strategies.
• Collaborated with creative and brand teams to align store layouts and visual updates with campaign objectives.
• Supported new store setups, managing logistics and training retail teams on SOPs and brand experience standards.

• Managed inbound and outbound logistics for products sourced from Asia, overseeing their distribution to warehouses and retail operations across Canada, the United States, and parts of Europe.
• Coordinated cross-border product flow across DTC and B2B channels, maintaining a 98%+ on-time delivery rate for seasonal product drops and visual merchandising campaigns.
• Utilized Blue Cherry ERP to track purchase orders, container movements, fixtures, and branded assets across global regions.
• Partnered with planning, merchandising, and warehouse teams to align timelines and eliminate bottlenecks during launch execution.

• Orchestrated nationwide retail activations by aligning inventory, timelines, and campaign assets across multiple store locations.
• Delivered 99%+ inventory accuracy during high-volume launches by integrating Blue Cherry ERP and Shopify POS with field operations.
• Acted as the operational conduit between corporate teams and stores, ensuring brand standards were met on time and at scale.
• Drove executional clarity, reduced rollout friction, and provided campaign performance data that shaped future strategy.

Plenty is a boutique Canadian fashion retailer with a strong focus on trend-forward customer experience.

• Directed team of 20+ through multiple brand refreshes and store resets, managing timelines and visual implementation plans.
• Supported backend execution of marketing launches, managing store readiness, and performance tracking.
• Improved floor productivity by 17% through workflow restructuring and cross-training on seasonal campaign execution.

Columbia is a Fortune 1000 outerwear brand with global reach and a strong focus on performance and durability.

• Led daily operations and merchandising updates during peak seasons, collaborating with brand teams for holiday and product launches.
• Delivered in-store training on brand standards and SOPs across product flow, visuals, and service KPIs.

• Executed visual directives and collaborated on in-store marketing activations, supporting brand consistency. Participated in store-level reporting, cycle counts, and feedback loops to improve operational outcomes.