SHAGUN THAKUR

Herschel is a globally recognized lifestyle brand known for backpacks and travel accessories, with retail presence in over 90 countries.
As Store Operations Manager, I lead cross-functional execution of brand and retail operations projects across the flagship store and back-end logistics.

• Led 10+ brand activation projects including seasonal campaigns, merchandising rollouts, and in-store storytelling.
• Improved operational flow and visual compliance by 22% by streamlining asset delivery and campaign execution processes.
• Collected and delivered field-level feedback to brand and visual teams, directly influencing future campaign design and rollout structure.
• Partnered with creative and brand teams to align store layout and visual updates with campaign goals.

Supported new store setup logistics and trained retail team on SOPs and brand experience execution.

Oversaw day-to-day distribution and product flow across DTC and B2B channels using Blue Cherry ERP system.

• Ensured 98% on-time delivery rate by aligning with planning and warehouse teams to execute brand launches.
• Managed vendor POs, tracked asset deliveries, and supported retail campaign logistics for branded materials and fixtures.
• Coordinated between merchandising and store teams to ensure timely, aligned execution of seasonal initiatives.

• Supported daily execution of retail brand activations and in-store visual projects across Canada.
• Assisted with launch timelines, asset allocation, and performance reporting for key seasonal campaigns.
• Acted as liaison between retail teams and corporate brand departments, driving operational alignment and process feedback.

Plenty is a boutique Canadian fashion retailer with a strong focus on trend-forward customer experience.

• |Directed team of 12+ through multiple brand refreshes and store resets, managing timelines and visual implementation plans.
• Supported backend execution of marketing launches, managing store readiness, and performance tracking.
• Improved floor productivity by 17% through workflow restructuring and cross-training on seasonal campaign execution.

Columbia is a Fortune 1000 outerwear brand with global reach and a strong focus on performance and durability.

• Led daily operations and merchandising updates during peak seasons, collaborating with brand teams for holiday and product launches.
• Delivered in-store training on brand standards and SOPs across product flow, visuals, and service KPIs.

• Executed visual directives and collaborated on in-store marketing activations, supporting brand consistency.
• Participated in store-level reporting, cycle counts, and feedback loops to improve operational outcomes.