Shadi Davarian
Toronto,ON
Summary
Experienced product design lead with 10 years of expertise in guiding teams to deliver innovative and user centric design solutions. Proven track record of enhancing user experiences, driving cross functional collaboration, and contributing to overall business success. Adept at merging creative insight with strategic vision to achieve design excellence. Passionate about staying abreast of industry trends and fostering collaborative work environments.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Lead/Senior Product Designer
Loblaw Companies
04.2022 - Current
- Orchestrated the end to end redesign of our product, resulting in a 25% increase in user satisfaction and a 15% rise in monthly active users.
- Implemented design thinking methodologies, fostering a collaborative environment that boosted team creativity and efficiency.
- Mentored junior designers, contributing to the professional development of team members.
- Conducted impactful design thinking workshops, guiding cross functional teams through ideation and problem solving sessions. Focused on fostering collaboration and creativity, resulting in innovative solutions and improved team cohesion.
- Established and maintained strong relationships with stakeholders, ensuring seamless communication and alignment of design strategies with business objectives.
- Conducted usability testing on design candidates before releasing them to production.
- Demonstrated expertise in digital accessibility, specializing in WCAG (Web Content Accessibility Guidelines) and AODA (Accessibility for Ontarians with Disabilities Act), ensuring inclusive and user friendly design practices.
- Streamlined product development processes by collaborating closely with cross-functional teams and implementing agile methodologies.
- Increased customer satisfaction by addressing user feedback and incorporating design improvements accordingly.
Product Designer
Dealer-FX
11.2019 - 04.2022
- Lead a team of 5 designers through the conceptualization and launch of two groundbreaking products, contributing to a 30% revenue increase.
- Developed and implemented design processes resulting in a 25% improvement in project delivery time and increased overall team efficiency.
- Implemented a user centric design approach incorporating feedback loops and usability testing to refine features and enhance the overall user experience.
- Streamlined the design process for better efficiency by creating reusable style guides and UI components.
- Collaborated with cross-functional teams to ensure seamless integration of design elements into final products.
- Increased client satisfaction by consistently delivering high-quality designs within tight deadlines.
- Mentored junior designers, providing guidance on best practices and fostering professional development opportunities.
- Reduced overall project timelines by effectively prioritizing tasks and managing resources efficiently.
- Contributed to a positive team environment by actively participating in brainstorming sessions, sharing insights, and collaborating on project goals.
Product Designer
Scotia Wealth Management
05.2019 - 10.2019
- Improved product usability by conducting user research and implementing design changes based on feedback.
- Developed innovative product concepts through extensive market research and competitor analysis.
- Enhanced user experience by incorporating intuitive navigation patterns and clear visual hierarchies in designs.
- Optimized product performance by conducting usability tests, identifying areas for improvement, and implementing necessary changes.
- Utilized data-driven design approaches to create compelling solutions that catered to diverse user needs.
- Contributed to a positive team environment by actively participating in brainstorming sessions, sharing insights, and collaborating on project goals.
- Assisted in the development of company branding guidelines, ensuring consistency across all marketing materials and products.
- Consistently met or exceeded performance metrics through diligent work ethic and commitment to excellence in design execution.
UX/UI Designer
Veriday Inc.
09.2018 - 04.2019
- Enhanced user experience by conducting thorough research and creating intuitive wireframes for digital products.
- Streamlined navigation for websites by analyzing user behavior and implementing effective design elements.
- Increased user satisfaction with desktop and mobile applications through the development of responsive and visually appealing interfaces.
- Collaborated with cross-functional teams to ensure cohesive design solutions aligned with business goals and user needs.
- Optimized web pages for accessibility, ensuring compliance with industry standards and improving usability for all users.
- Implemented user testing methodologies, gathering valuable feedback that informed design improvements.
- Conducted competitive analysis to identify UX/UI trends, incorporating best practices into product designs.
- Established style guides and pattern libraries to maintain consistency throughout product interfaces and branding materials.
- Utilized data-driven approaches when making design decisions, leveraging analytics insights to inform UI optimizations and enhancements.
UX/UI Designer
Royal Consulting Services
02.2018 - 08.2018
- Identified and addressed usability issues through heuristic evaluations, leading to product refinements that better served user needs.
- Presented comprehensive design deliverables to stakeholders, effectively communicating rationale behind proposed solutions while addressing concerns or questions proactively.
- Initiated collaboration between UX/UI designers and content strategists to create compelling storytelling experiences within digital platforms.
- Championed a user-centric mindset within the organization by advocating for UX/UI best practices in meetings, presentations, and internal communications.
- Used Agile Scrum model to deliver solutions with high level of flexibility and adaptability.
- Designed UIs within frontend web frameworks, exploiting associated templates and tools to shorten development times.
UX Researcher
University Of Waterloo
01.2017 - 07.2017
- Enhanced user satisfaction by conducting comprehensive UX research and identifying areas for improvement.
- Streamlined product design process through effective collaboration with cross-functional teams, ensuring seamless integration of UX research findings.
- Spearheaded in-depth user interviews, gathering valuable insights to inform product development decisions.
- Developed a systematic approach to analyzing user behavior, aiding in the identification of key pain points and opportunities for improvement.
- Optimized user flows by mapping customer journeys and identifying areas of friction within the digital experience.
- Played a pivotal role in driving digital accessibility initiatives, ensuring all users could seamlessly interact with company products regardless of ability or device type.
- Championed remote usability testing strategies as an efficient means of gathering candid feedback from geographically dispersed users.
Product Designer
Parsian Bank
08.2014 - 09.2016
- Elevated company revenue by 20% through the strategic redesign of key product features, enhancing user engagement and customer satisfaction.
- Pioneered digital accessibility initiatives, implementing WCAG standards, resulting in a more inclusive and user friendly product.
- Led cross functional collaborations, integrating user feedback loops into design processes, and consistently delivering innovative, accessible solutions.
- Increased client satisfaction by consistently delivering high-quality designs within tight deadlines.
- Developed innovative product concepts through extensive market research and competitor analysis.
- Coordinated with developers throughout the entire product lifecycle, ensuring alignment between design vision and technical specifications.
User Experience Designer
Carrefour
05.2013 - 08.2014
- Improved user experience by conducting comprehensive usability tests and incorporating feedback into design iterations.
- Enhanced product functionality for increased customer satisfaction by collaborating with cross-functional teams to understand user needs.
- Streamlined navigation on the company website, resulting in reduced bounce rates and increased time spent per visit.
- Developed wireframes, mock-ups, and prototypes to effectively communicate design ideas to stakeholders and developers.
- Solved complex UX problems through data-driven decision making, utilizing both qualitative and quantitative methods to inform design choices.
- Reduced time-to-market for new features by efficiently prioritizing project requirements according to business goals and user impact.
- Contributed to the development of a consistent design language across all products by creating a comprehensive style guide and UI component library.
- Championed accessibility guidelines throughout all stages of the design process to accommodate users with disabilities and promote inclusivity within our products.
Education
Master of Arts - Digital Experience Innovation
University of Waterloo
Waterloo, ON10.2017
Master of Arts - Digital Arts And New Media
Art University of Isfahan
Isfahan, Iran07.2011
Bachelor of Arts - Digital Arts
University of Science And Culture
Tehran, Iran09.2007
Skills
- Design Systems
- Usability Testing
- Agile Methodology
- Accessibility Design
- Cross-functional Collaboration
- Client Communication
- Figma Expertise
- Design Thinking
- Project Management
- Design Leadership
- Information Architecture
- User Research
- User Experience Design
- Data-driven Design
- Design Strategy
Certification
- Leading People and Teams, University of Michigan - January 2024
- Building High Performing Teams, University of Pennsylvania - June 2023
- Web Design Accessibility Certificate, Udemy - August 2023
- Foundation in Design Thinking, IDEO, November 2021
Timeline
Lead/Senior Product Designer
Loblaw Companies
04.2022 - Current
Product Designer
Dealer-FX
11.2019 - 04.2022
Product Designer
Scotia Wealth Management
05.2019 - 10.2019
UX/UI Designer
Veriday Inc.
09.2018 - 04.2019
UX/UI Designer
Royal Consulting Services
02.2018 - 08.2018
UX Researcher
University Of Waterloo
01.2017 - 07.2017
Product Designer
Parsian Bank
08.2014 - 09.2016
User Experience Designer
Carrefour
05.2013 - 08.2014
Master of Arts - Digital Experience Innovation
University of Waterloo
Master of Arts - Digital Arts And New Media
Art University of Isfahan
Bachelor of Arts - Digital Arts
University of Science And Culture
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