Shabnum Mushtaq Bhat
Toronto
Summary
SEO Executive with exceptional knowledge and demonstrated leadership in SEO campaigns. Liaised online and in-person with clients to enhance communications. Performed online research and keyword searches targeting new and potential clients. Produced performance reports using analytical data gained from research and client analysis.
Overview
15
15
years of professional experience
Work History
SEO Strategist
VERB Interactive
10.2021 - Current
- Conducted comprehensive keyword research and performed GAP analysis to identify opportunities for SEO improvement.
- Worked effectively in fast-paced environments.
- Examined website traffic and analytics to discern user behavior and optimize user experience.
- Analyzed competitors’ SEO strategies to maintain competitiveness in the digital marketplace.
- Collaborated with copywriters, designers, and developers to ensure SEO best practices were integrated into all digital content.
- Crafted effective ranking strategies, elevating website visibility and search engine ranking.
- Stayed current on latest SEO practices, ensuring our strategies were cutting-edge and compliant with search engine updates.
- Conducted technical SEO audits and implemented necessary changes for improved performance.
- Self-motivated, with a strong sense of personal responsibility.
SEO Specialist
Custom Prototypes Inc.
11.2016 - 10.2021
- Brought on board to increase brand visibility, generate business, and enhance search engine optimization (SEO) of the company website.
- Undertook regular keyword research, discovering new opportunities and expanding keyword utilization to broaden reach.
- Researched and implemented content recommendations that enhanced organic SEO success.
- Implemented on-page optimization techniques such as keyword integration, image optimization, URL structuring, and content optimization.
- Designed and executed link-building strategies, utilizing techniques such as guest posting, article marketing, blog posting, classified listing, and review writing.
- Recommended alterations to website architecture, content, linking, and other factors to boost SEO positioning for target keywords.
SEO Executive
ItechnologyPlanet Pvt. Ltd.
01.2014 - 01.2016
- Performed targeted keyword research to guide the company's SEO strategy.
- Delivered SEO analysis and recommendations in alignment with website elements and structures.
- Managed content development strategies in synchronization with SEO objectives.
- Aided in creating engaging content for social media optimization.
- Continually refined and modified strategies based on data analysis, results, and client feedback to maximize effectiveness.
- Developed and implemented quality link-building strategies.
Business Development Executive
ItechnologyPlanet Pvt. Ltd
01.2010 - 01.2013
- Sustained and surpassed industry standards to outshine competition.
- Successfully converted leads into clients through effective bidding on platforms such as Guru, Elance, and Odesk.
- Provided clear instructions to the team, including project timelines and design layouts, while ensuring proper documentation for each project.
- Facilitated communication and assured effective working relationships with internal operations and clients.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Negotiated client contracts and agreements to cultivate profitable business transactions.
HR Generalist
ONS Interactive Solutions Pvt. Ltd
01.2009 - 01.2010
- Collaborated with senior management to develop and implement HR policies and procedures.
- Managed the entire recruitment process, from sourcing candidates to conducting interviews.
- Designed and implemented orientation, training, and incentive programs to enhance employee development.
- Administered leave-of-absence programs and maintained up-to-date personnel records.
- Oversaw benefits enrollment and program administration.
- Managed HR budget and handled general HR workplace issues.
- Ensured all HR policies and practices were in compliance with labor and employment law, contributing to a fair and positive work environment.
- Boosted employee retention rates by fostering a positive work environment.
Education
MASTER OF BUSINESS ADMINISTRATION - Marketing
Indian Institute of Planning And Management
Delhi, India2008
BACHELOR OF INFORMATION TECHNOLOGY - Information Technology
Indira Gandhi National Open University
Delhi, India2007
Skills
- Strong knowledge of Technical SEO, Link building, Website architecture and usability,
- Content marketing
- Well versed with major SEO tools
Timeline
SEO Strategist
VERB Interactive
10.2021 - Current
SEO Specialist
Custom Prototypes Inc.
11.2016 - 10.2021
SEO Executive
ItechnologyPlanet Pvt. Ltd.
01.2014 - 01.2016
Business Development Executive
ItechnologyPlanet Pvt. Ltd
01.2010 - 01.2013
HR Generalist
ONS Interactive Solutions Pvt. Ltd
01.2009 - 01.2010
MASTER OF BUSINESS ADMINISTRATION - Marketing
Indian Institute of Planning And Management
BACHELOR OF INFORMATION TECHNOLOGY - Information Technology
Indira Gandhi National Open University
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