A Shabeer Sinnalebbe
Toronto,ON
Summary
A dynamic leader and co-founder of Synthesis VR Inc., with a proven track record in strategic vision and operational excellence. Pioneered the VR arcade industry, growing the business to over USD 1 million in revenue, and led its acquisition by XR Immersive Tech, significantly enhancing brand reputation and driving substantial growth. Demonstrated exceptional crisis management skills by restructuring XR Immersive Tech, developing and implementing a strategic plan for the business, and the Synthesis VR platform’s expansion.
Overview
8
8
years of professional experience
Work History
CEO
XR Immersive Tech Inc
09.2022 - Current
- Synthesis VR, the company I co-founded, was acquired by XR Immersive Tech, and was subsequently appointed CEO of the public company
- The previous management mishandled funds due to an improper strategy and a lack of understanding of the immersive experience market. Developed a strategic plan to phase out non-viable products and experiences and implemented a robust strategy to drive the company forward.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts. One of the highlights was bringing popular content such as Race Room, After The Fall, and Virtual Arena to integrate with the company VR platform Synthesis VR. The Synthesis VR content store boasts over 400 games and content and over 450 locations are utilizing the Synthesis VR platform.
- Developed key operational initiatives to drive and maintain substantial business growth while maintaining a lean structure.
- Enhanced brand reputation with effective marketing campaigns and public relations efforts.
Co-Founder
Synthesis VR Inc
07.2017 - 12.2021
- Co-founded the company in 2017 and oversaw its public acquisition by Fantasy 360 in 2022 for CAD 5 million.
- After evaluating the virtual reality industry pioneered the LBVR industry with Synthesis VR as its go-to platform for daily operations and content licensing.
- In 2016 and 17, there were not many VR entertainment locations, educated content developers and entertainment locations about the commercial licensing opportunity, and created a platform to service LBVR locations and content creators.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Secured lucrative partnerships by establishing strong relationships with key industry players such as Vertigo Games, Survios, XR Games, VictoryXR and more.
- Continued to develop and foray into new immersive technologies such as free roam and mixed reality.,
- Established foundational processes for business operations.
Co-Founder
VR Territory LLC
06.2016 - 07.2020
- Established one of the world's first VR arcades in 2016 under VR Territory.
- Supervised the expansion to four locations, three in the USA and one in Canada, before the COVID-19 pandemic.
- Played a key role in developing SynthesisVR, the largest platform for LBVR locations, using VR Territory as a testing ground with real customer feedback.
Education
Bachelor of Science - Visual Communications
University of Madras
Chennai, India05.2002
No Degree - Software Engineering
Aptech LLC
Chennai, India05.2002
Skills
- Effective Decision Making
- Operational Excellence
- Customer Focus
- Strategic Visioning
- Talent Development
- Crisis Management
Languages
English
Full Professional
Tamil
Native or Bilingual
Sinhala
Professional Working
Timeline
CEO
XR Immersive Tech Inc
09.2022 - Current
Co-Founder
Synthesis VR Inc
07.2017 - 12.2021
Co-Founder
VR Territory LLC
06.2016 - 07.2020
Bachelor of Science - Visual Communications
University of Madras
No Degree - Software Engineering
Aptech LLC
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