Shabbir Kothari
Toronto,Canada
Summary
At Miix Analytics Inc., my leadership in managing a diverse portfolio of projects has not only reinforced my expertise in the field but also contributed significantly to our clients' success. Our team's strategic consultations and tailored solutions have led to repeat engagements and growth in company revenue. With a solid educational foundation in Marketing Management and hands-on experience in data analysis, I am proficient in uncovering data-driven insights, communicating them in a digestible way and helping clients optimize future marketing executions.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Project Manager
Miix Analytics Inc.
12.2024 - Current
- Manage multiple projects with a team of analysts and senior analysts, providing expert guidance and advising on various aspects of Marketing Mix Modeling (MMM)
- Actively participate in brainstorming and developing tailored solutions to address business questions, ensuring the MMM process aligns with client goals and objectives
- Lead client engagements, offering strategic consultation on historical marketing performance and simulating scenarios to optimize future marketing executions
- Oversee clients across diverse industries, including pharmaceuticals, CPG, and sports, analyzing marketing budgets totaling $131 million
- Contribute to company revenue growth by securing repeat studies with existing clients, generating over $500k through excellent client management and delivery of engaging, high-quality results
Senior Analyst
Miix Analytics Inc.
02.2024 - 12.2024
- Independently managed all aspects of a project, overseeing the entire process from data collection and processing to modeling and reporting
- Collaborated with cross-functional teams to gather data from multiple media agencies and data service providers, ensuring comprehensive data collection and integration
- Maintained regular communication with clients, providing project updates and ensuring all business questions were answered
- Trained and mentored new analysts, supervising their work to ensure accuracy, consistency, and effective learning throughout the project lifecycle
Project Analyst
Miix Analytics Inc.
07.2023 - 01.2024
- Analyzed and modeled marketing performance for Fortune 500 companies across diverse industries using Marketing Mix Modeling (MMM), providing actionable insights and strategic recommendations
- Processed and harmonized large datasets with tools such as Python and Excel, ensuring data integrity and consistency for accurate analysis
- Leveraged Bayesian Regression modeling to uncover insights from historical marketing data, identifying key drivers of performance and ROI
- Designed data visualizations with Looker to effectively communicate findings, crafting compelling presentations that focused on storytelling and offered recommendations for optimizing future marketing strategies
Social Media Coordinator
Article
08.2020 - 08.2022
- Documented audience brand perception by tagging and categorizing messages filtered from social media platforms using the Sprout social media management tool
- Managed customer engagement by responding to comments, questions, and messages across Facebook, Instagram, YouTube, and Pinterest, ensuring prompt and positive interactions
- Addressed complaints and negative comments by redirecting users to direct messages, providing effective solutions and maintaining a positive brand image
Technical Support Associate
Royaltie
02.2018 - 05.2020
- Provided technical support to customers via video calls, emails and chats to troubleshoot technical issues with their online marketing account, ensuring customers are able to fully use the platform
- Processed commission payouts and handled related issues for affiliates promoting Royaltie, increasing organic customer base growth by 18% over the last 6 months
- Worked in the retention department and successfully saved roughly 66% of the customers by propositioning value and offering reduced rates for a fixed time
- Handled large volume of email queries (approximately 50 per day) making sure customer's queries are answered in a timely manner to maintain 100% customer satisfaction
- Maintained a 'Customer Satisfaction' score of 95% on an average every month
Surveyor
SmartGrid Technologies Inc.
05.2017 - 09.2017
- Finished as a top 3 salesman every month
- Conducted door-to-door surveys with homeowners about their energy consumption patterns and knowledge of government rebates to gather data for market research
- Educated homeowners about the existence of government rebates and the programs they qualified for to encourage them to participate in them through the company
- Studied the data to understand consumers' usage pattern, average expenditure, etc
- And designed a sales pitch around it which helped win more than 60 clients in total and boosted performance
- Used sales techniques like the 'Jones Effect' and 'Assumptive closing' to convert interested clients into leads
Education
Postgraduate Degree - Business, Management, Marketing, and Related Support Services
George Brown College
04.2023
Post graduate diploma certificate - Marketing/Marketing Management, General
George Brown College
12.2017
Bachelors in Mass Media - Advertising
Rizvi Education Societys Rizvi College of Education
Skills
- Data Analytics
- Data Science
- Marketing Mix Modeling
- Project development
- Project tracking
- Work flow planning
Certification
- Tableau Essential Training
- PowerBI Essential Training
Languages
French
Gujarati
English
Hindi
Timeline
Project Manager
Miix Analytics Inc.
12.2024 - Current
Senior Analyst
Miix Analytics Inc.
02.2024 - 12.2024
Project Analyst
Miix Analytics Inc.
07.2023 - 01.2024
Social Media Coordinator
Article
08.2020 - 08.2022
Technical Support Associate
Royaltie
02.2018 - 05.2020
Surveyor
SmartGrid Technologies Inc.
05.2017 - 09.2017
Post graduate diploma certificate - Marketing/Marketing Management, General
George Brown College
Bachelors in Mass Media - Advertising
Rizvi Education Societys Rizvi College of Education
Postgraduate Degree - Business, Management, Marketing, and Related Support Services
George Brown College
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