Summary
Overview
Work History
Education
Skills
Languages
Timeline
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SHA LALAPET

Pickering,ON

Summary

Results-driven and client-focused professional with over 8 years of experience in enhancing customer satisfaction, fostering strong client relationships, and optimizing service delivery. Adept at leading cross-functional teams to develop tailored solutions that exceed client expectations and drive business growth. Skilled in managing client onboarding, troubleshooting, and retention strategies to ensure a seamless and positive experience at every interaction. Proven ability to analyze client feedback, implement process improvements, and deliver high-quality service with a strong commitment to excellence. Excellent communicator and problem-solver with a passion for building lasting client partnerships.

Overview

13
13
years of professional experience

Work History

Founder & Principal Designer

Self-employeed
03.2020 - 06.2024
  • Created and executed targeted marketing and advertising campaigns for social media platforms, including Instagram and Facebook, utilizing Adobe Photoshop, InDesign, Premiere Pro, and Canva.
  • Designed and managed company's website on Wix, driving new business through combination of website, social media channels, and client referrals.
  • Cultivated strong client relationships, earning consistent 5-star reviews on Google.
  • Developed innovative, research-driven design concepts for spaces focused on well-being, enhancing both aesthetics and functionality.

Program Editor & Research Analyst

NATO Association of Canada | Non-Profit
09.2016 - 12.2017
  • Conducted in-depth research and analysis on political and humanitarian issues related to conflict and intergovernmental relations.
  • Authored comprehensive articles, produced podcasts, and designed infographics for digital publications under the 'NATO Arc of Crisis' program.
  • Employed an investigative approach to current events, news media, and international policy, creating research-driven content.
  • Cultivated strong relationships with security, military, and disaster management experts, often featuring their insights in digital publications.
  • Coordinated events and served as a media liaison for the 62nd Annual Atlantic General Assembly, engaging Canada’s top international security experts, analysts, and military professionals.

Proofreader

INNOCEAN Worldwide | Advertising
06.2014 - 07.2015
  • Extensive experience in a fast-paced advertising agency, proofreading brand advertisements for both print and digital media publication.
  • Designed and implemented a proactive proofreading process that enhanced workflow efficiency and communication between the creative and print production teams, leading to more timely and seamless deadline delivery.
  • Stepped in as Print Production Manager, facilitating coordination between account executives, the creative department, and production teams to ensure smooth project execution.

Survey Project Manager

Comscore | Media Research
01.2012 - 07.2012
  • Oversaw the collection, organization, and analysis of extensive market research data for clients in the technology and pharmaceutical sectors.
  • Facilitated seamless coordination between research and software teams to ensure timely delivery of survey reports.
  • Trained and mentored three new team members on survey management processes and key software tools, including Confirmit, Jira, and Microsoft Office Suite.

Jr. Copywriter

Hakuhodo Percept Pvt. Ltd | Advertising
05.2011 - 01.2012
  • Collaborated in a dynamic, fast-paced team environment to design and execute advertising and marketing campaigns targeting diverse demographics.
  • Conducted in-depth audience research to craft compelling, data-driven copy for clients across real estate, beauty, and cycling industries.
  • Performed site visits to gain firsthand insights into clients' products and services, ensuring accurate and authentic messaging.
  • Delivered impactful creative assets for in-store visual merchandising, print media, and online advertising.
  • Acted as a key presenter during client pitch meetings, contributing strategic ideas and playing a pivotal role in crisis communications.

Education

Diploma - Interior Decorating

Humber College
Toronto, ON
06-2019

Master of Arts - International Studies

University of Madras
Chennai, India
05-2010

Bachelor of Arts - Journalism

University of Madras
Chennai, India
06-2008

Skills

    Content Creation

    Copy Editing

    Digital Publications

    Social Media Marketing

    Brand Communication

    Report Writing

    Research/Academic Writing

    Media/Client Relations

    Event Coordination

    Adobe Photoshop, Indesign

    Premier Pro, and Canva

    Microsoft Office Suite

    WordPress, Wix

    Google Analytics

    Mailchimp, Zoom, Asana

Languages

English
Native or Bilingual
French
Limited Working

Timeline

Founder & Principal Designer

Self-employeed
03.2020 - 06.2024

Program Editor & Research Analyst

NATO Association of Canada | Non-Profit
09.2016 - 12.2017

Proofreader

INNOCEAN Worldwide | Advertising
06.2014 - 07.2015

Survey Project Manager

Comscore | Media Research
01.2012 - 07.2012

Jr. Copywriter

Hakuhodo Percept Pvt. Ltd | Advertising
05.2011 - 01.2012

Diploma - Interior Decorating

Humber College

Master of Arts - International Studies

University of Madras

Bachelor of Arts - Journalism

University of Madras

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SHA LALAPET