Sezin Arslan
Toronto,ON
Summary
Marketing professional with 9+ years of experience, showcasing strong strategic thinking and analytical skills. Known for exceptional organization and attention to detail, consistently creating a captivating brand image. Demonstrated expertise in customer relations, digital & social media, communication, project management, copywriting, strategy, public relations, partnerships, and outlet marketing.
Overview
13
13
years of professional experience
4
4
Certification
Work History
Marketing Manager
Heal House
Toronto, Ontario
03.2024 - Current
- Ensured compliance with all applicable laws related to advertising and promotions.
- Created content for promotional materials, including brochures, flyers, and websites.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Generated ideas to increase sales through creative promotions.
- Collaborated with internal teams on product launches and advertising strategies.
- Assisted in developing pricing strategies that maximize profits while maintaining customer loyalty.
- Drafted press releases announcing new products or services.
- Managed creation of marketing materials, collateral and sales support tools.
- Planned and executed campaigns for corporate promotion, launching of new product lines.
- Managed the design and production of promotional materials, such as websites and brochures.
Marketing Manager
Avicanna
Toronto, ON
03.2023 - 02.2024
- Maintained a brand-aligned social media and event calendar, leveraging current industry and marketing trends
- Created and managed content across various platforms, ensuring consistency with brand messaging and strategy
- Collaborated effectively with the sales team to create and update the event calendar, resulting in a 30% increase in sales
- Enhanced brand reliability through effective communication with retail stores
- Specialized in the pharmaceutical, cannabis, and health industry, focusing on cannabinoid-based therapeutic solutions
- Implemented marketing systems encompassing automation, email campaigns, and web analytics, yielding a 50% enhancement in lead generation and a 25% increase in conversion rates
- Managed PR messaging and executed PR events and promotions to boost brand visibility
- Identified and cultivated partnerships internally and externally to enhance marketing efforts and brand reach
Marketing Specialist
Heal House
Toronto, ON
10.2021 - 06.2022
- Crafted significant digital and social media marketing strategies, boosting client retention by innovating strategies
- Specialized in website blog creation and SEO optimization to enhance online visibility and drive organic traffic, increasing it by 15%
- Led the development of marketing campaigns and initiatives across multiple channels, including digital, social media, print, and events
- Collaborated with cross-functional teams to align marketing efforts with business objectives
- Executed significant marketing plans to drive brand awareness, customer acquisition, and retention
- Established and maintained partnerships with local businesses and influencers to enhance brand presence
- Developed and managed marketing opportunities for outlet services and ancillary products
Marketing Manager
Sharpcake
Istanbul, Turkey
09.2019 - 01.2021
- Implemented significant content strategies and created effective campaigns for digital & social media platforms, resulting in a 40% increase in engagement and a 25% growth in the follower base
- Crafted comprehensive marketing plans and strategies, driving a 35% increase in brand visibility and a 20% growth in market share
- Successfully managed multiple international brands, leading to a 30% improvement in engagement rates and increased brand recognition in diverse markets
- Demonstrated expertise in the automotive lubricants, online retail, grocery, and battery industry
- Developed marketing plans and strategies, driving a 35% increase in brand visibility and a 20% growth in market share
- Established and nurtured strategic partnerships to enhance marketing efforts and expand brand reach
- Managed marketing initiatives for outlet services and ancillary products, increasing customer engagement and sales
Marketing Manager
Interesting Engineering
San Francisco, CA
09.2018 - 08.2019
- Maintained a brand-aligned social media calendar, leveraging current industry and marketing trends
- Achieved growth rates of 32% on Instagram, 32% on TikTok, and 42% on LinkedIn
- Contributed to strategic content development across various communication channels
- Managed and oversaw all digital campaigns, including database marketing and display advertising initiatives
- Partnered with relevant teams to facilitate the creation, implementation, communication, and monitoring of marketing campaigns
- Drove a notable 17% increase in company-wide marketing sales across the US
Content & Communication Manager
Decathlon
Istanbul, Turkey
08.2015 - 06.2018
- Worked on social media marketing, digital advertising, and SEO, leading a content team to increase web traffic by 20% through strategic content planning and execution
- Crafted a cohesive web content strategy and analyzed content impact, boosting SEO rankings & audience engagement
- Led a content team to increase web traffic by 20% through strategic content planning and execution
- Leveraged target keywords to produce high-quality content that enhances SEO and delivers valuable and engaging information to the audience
- Analyzed content impact and refined keyword strategies, boosting SEO rankings & audience engagement
- Composed various types of documents including proposals, letters, emails.
- Coordinated press releases and responded to media inquiries in a timely manner.
Jr. Social & Digital Marketing Specialist
Mey Diageo
Istanbul, Turkey
03.2012 - 08.2015
- Coordinated innovative digital marketing strategies, amplifying brand visibility and driving web traffic
- Oversaw social media presence across diverse platforms, crafting engaging content and expanding the follower base
- Contributed to copywriting, editing, and proofreading efforts for emails and websites
- Executed paid search campaigns with precision, from keyword research to campaign optimization
- Provided guidance to team members on effective SEO tactics, enhancing online performance
- Tailored messaging to resonate with targeted consumer demographics, optimizing market appeal
- Managed marketing campaigns for outlet services and ancillary products, increasing customer engagement and sales
Education
Communication Studies -
Portland Community College
12.2019
Public Relations and Marketing -
Istanbul University
12.2014
Skills
- SEO Optimization
- Project Management
- Social Media Management
- Customer Relationship Management (CRM)
- Email and Newsletter Marketing
- CRM & SMR
- Communication
- Paid Media Advertising
- Customer Acquisition
- Brand Management
- Time Management
- Leadership
- Analytical Thinking
- Problem Solving
- Copywriting
- Google Analytics
Portfolio
- LinkedIn Profile, https://www.linkedin.com/in/marketingsezinarslan/
- Portfolio, https://nsezinarslan.myportfolio.com/
Certification
Email and Newsletter Marketing Foundations, LinkedIn, 03/2024
Email Marketing, Skills: Email Marketing, Dec 2023, Jan 2026
Inbound Marketing Certification, HubSpot, Nov 2023, Nov 2026
Fundamentals of Digital Marketing, Google, Nov 2023, Dec 2023
Timeline
Marketing Manager
Heal House
03.2024 - Current
Marketing Manager
Avicanna
03.2023 - 02.2024
Marketing Specialist
Heal House
10.2021 - 06.2022
Marketing Manager
Sharpcake
09.2019 - 01.2021
Marketing Manager
Interesting Engineering
09.2018 - 08.2019
Content & Communication Manager
Decathlon
08.2015 - 06.2018
Jr. Social & Digital Marketing Specialist
Mey Diageo
03.2012 - 08.2015
Communication Studies -
Portland Community College
Public Relations and Marketing -
Istanbul University
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