SETH WASKOW
Los Angeles,CA
Summary
Results-driven Automotive Management Professional with proven track record of success. An excellent strategist with great business sense able to create an environment where pride and motivation reflect results. Possesses a complete working knowledge and back round of the Automobile Dealership environment. A team builder and leader who provides direction and support through strategic planning expertise and staff development. Identifies marketing opportunities and implements processes that turn vision into reality and philosophy into practice, motivates by example.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Multi Platform General Manager
Mazda and Volkswagen of Thousand Oaks
Thousand Oaks, California
06.2023 - Current
- Increased F&I PVR by 27.5% to $2100.00 PVR and achieving 2.0 PPC.
- Consistently top 3 in the region for CSI/NPS scores.
- Top 25 in national new car volume.
- Delivered 25% net to gross on a monthly basis.
- Increased Used Vehicle sales by 46%
- Reduced SGA expenses by 23%, hold perpetual expense control meeting weekly.
- Increased fixed operations gross profit 31% by implementing a sales MPI process in the drive and installing performance-based pay plans. Consistently managing performance, Hiring and recruiting top talent and providing a high level of service.
- Collaborate with controller to perpetually reduce expenses and collect all receivables in a timely manner.
General Manager
Quinn Automotive Group
Santa Monica, California
11.2019 - 04.2023
- # 1 MINI dealership in the region for the highest gross profit per vehicle two years in a row.
- Consistently in the Top 10 CSI-NPS scores in the region.
- F&I income per unit consistently over $2500 per vehicle sold.
- Work sales desk on a daily basis, desking deals, working with management and salespeople, training, selling cars talking to customers on the showroom floor, manage by example every day.
- Complete day-to-day operational and P/L responsibility (Ownership is not onsite and lives out of the country).
- Right sized dealership personnel to maximize ROI consolidated headcount by 18% while increasing gross profit and net income.
- Increased total store revenue 43% during the last three years
- Increase net profitability 137% same time period.
- Led the dealership through COVID – 19 working with the staff daily to implement all safety protocols for the employees and the buying public.
General Manager
Martin Cadillac Buick and GMC - Infiniti of Beverly Hills
05.2012 - 10.2019
- Company Overview: Roundtree Automotive
- Achieved # 1 Volume Cadillac Dealership in the Western Region Q4 2017 - 2018.
- Consistently selling above 110% of Infiniti New vehicle sales objective.
- Increased CPO Volume 60% in 2017- 2018 ranked #2 CPO dealer in the Western Region
- Increased total GMC New Vehicle Volume year over year 68%
- 100% Pinnacle compliance and Rewards Q4 2017- 2018 and earned Breakage bonus.
- Increased F&I performance 37% to $2800 PVR.
- Install performance-based pay plans with 25% CSI component in all customer-facing positions.
- Manage all dealership expenses hold monthly expense reduction meeting - payables party with all department heads constantly brainstorming on how to reduce expenses.
- Achieved quarterly leadership bonus’ from Infiniti USA
- Grew Service and Parts department from Zero (Open Point) to $300k in gross profit per month far exceeding first and second year projections.
- Responsible for all marketing, public relations and monthly showroom red carpet sales events
Center Operator / General Manager
Beverly Hills BMW
07.2004 - 04.2012
- Company Overview: Sonic Automotive
- 100% New Vehicle sales effectiveness rating eight years running.
- Consistently achieved above benchmark CSI performance over eight-year period as General Manager.
- Attained number one Certified Pre-Owned sales status in the U.S.A resulting in one of the largest Certified Pre-Owned BMW dealerships in the country selling over 100 pre-owned vehicles on a monthly basis.
- Consistently increased fixed operations gross profit 12-15% per year eight years running.
- Maintained one of the lowest associate turnover rates in the company on a consistent basis below 20% annually.
- Attained consistent superior F & I Results over $2000 P.R.U while maintaining a 100% compliance ranking.
- Rated in the top 10% of the company in associate satisfaction results over an eight-year period, measured by Delta Trends annually.
- Winner of numerous inter-company awards and achievements including but not limited to Asset management, Certified Pre-Owned sales improvement, Most improved operations, year over year same store sales improvement and traffic management.
Education
Graduate -
Sonic Automotive Dealer Academy
Skills
- WINDOWS — WORD — EXCEL — OUTLOOK — POWERPOINT — REYNOLDS AND REYNOLDS — CDK
Certification
- VALID CALIFORNIA SALES LICENSE
- VALID CALIFORNIA DRIVERS LICENSE
Timeline
Multi Platform General Manager
Mazda and Volkswagen of Thousand Oaks
06.2023 - Current
General Manager
Quinn Automotive Group
11.2019 - 04.2023
General Manager
Martin Cadillac Buick and GMC - Infiniti of Beverly Hills
05.2012 - 10.2019
Center Operator / General Manager
Beverly Hills BMW
07.2004 - 04.2012
Graduate -
Sonic Automotive Dealer Academy
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