EVA Serpil Ozcan

· Work as project-based Consultant to provide product development, global expansion, strategic and tactical go to market consulting services to cosmetic companies.

· Reduced time-to-market for new products by optimizing project management methodologies and collaboration techniques.

· Identified opportunities for cost reduction in the development process and product improvements.

· Conducted competitive analysis to identify industry trends and potential areas of differentiation for new products.

• Established a long-term vision and delivering successful channel-based strategy and integrated communication plans.
• Led two globally award-winning projects by developing comprehensive plans with clear timelines, milestones, and budget requirements.
• Despite declining trend over ten years, managed to gain market share 0,3pnt in color cosmetics in 2022.

• Developed a successful strategy product launches and own its implementation from scratch to end.
• Enhanced product development processes by streamlining workflows and improving communication between departments.
• Managed innovation of 44 concepts of 3 of them got global award; including go to market strategies and turnkey product launches in Rexall Canada and ULTA Beauty chains in US.

• Efficient and effective creation and execution of marketing plans in BTL and ATL
• Managing Sales, Marketing, Revenue Growth and PNL
• Creating branding, sales and marketing strategy from scratch and delivering successful launch of Esthederm brand in Turkey that got 2,1% market share among dermo cosmetics in its third year.

• Ensuring monthly sell-out and growth targets are delivered by executing promotional initiatives into points of sales, developing field sales action plans, delivering trainings.