SERHAN GUNEV
Toronto
Summary
Senior CPG and Omnichannel Leader with 18+ years of experience driving revenue growth, margin expansion, and operational performance across Amazon, omnichannel retail, and national accounts. Proven track record of owning $100M–$350M P&Ls, delivering outsized growth contributions (60%+ of national growth), and making enterprise-level commercial and investment decisions. Recognized twice with the President’s Award for measurable financial and operational impact.
Overview
18
18
years of professional experience
Work History
Director, Customer Strategy & Execution (Amazon & Loblaw)
Kimberly-Clark
01.2022 - 01.2025
- Held full P&L accountability for $340M+ in Gross Sales across Amazon Canada and Loblaw Companies, Kimberly-Clark’s two largest customers.
- Drove ~60% of total national growth, positioning e-commerce as the primary growth engine while balancing revenue acceleration, margin delivery, inventory exposure, and service levels.
- Led enterprise decisions across pricing architecture, promotional intensity, assortment breadth, and trade investment to support profitable and sustainable growth.
- Improved forecast accuracy, in-stock performance, and inventory productivity by strengthening S&OP governance and aligning demand signals with supply and capacity constraints.
- Led strategic pack and assortment simplification across Diapers, Pants, and Incontinence, improving warehouse efficiency, shelf availability, and cost-to-serve.
- President’s Award (North America) recipient for best-in-class execution and results, including #1 Amazon performance in the region.
National Account Manager – Loblaw Companies
Kimberly-Clark
01.2021 - 01.2022
- Expanded Diapers distribution in Discount banners, increasing Share of Shelf from 22% to 40% and Dollar Share from 22% to 35%.
- Redesigned promotional and loyalty mechanics (points-based and spend-threshold programs), driving Huggies Diapers Dollar Share growth from 30% to 37% in Discount banners.
- Led end-to-end Joint Business Planning across Loblaw divisions, aligning growth priorities with operational feasibility and execution readiness.
Key Account Manager – Loblaws & Shoppers Drug Mart
Kimberly-Clark
01.2018 - 01.2020
- Consistently exceeded annual Gross Sales and Net Sales targets while maintaining trade spend within earned thresholds, reinforcing financial discipline and customer profitability.
- Delivered market share gains across all three categories for two consecutive years through disciplined assortment, promotion, and execution planning.
- Championed a standardized Event ROI framework, improving Net Sales, contribution margin, and promotional effectiveness across customers.
- President’s Award recipient as part of the Loblaw team for outstanding business performance.
Sales Director – National Accounts
Kimberly-Clark
01.2016 - 01.2017
- Owned end-to-end P&L performance across national key accounts, including revenue, margin, and trade investment governance.
- Designed and led a Joint Value Creation initiative with the second-largest retailer, delivering U by Kotex’s first-ever #1 market share position in total scanned retail.
- Built and developed a team of National Account Managers, strengthening financial acumen, strategic thinking, and executive stakeholder leadership.
Earlier Leadership Roles (Sales Strategy, Key Accounts & Supply Chain)
Kimberly-Clark
01.2007 - 01.2016
- Progressed through Sales Strategy, Key Account, Account Management, Supply Planning, and Procurement leadership roles, building cross-functional expertise across commercial strategy and operations.
- Developed and executed Joint Business Plans that drove Kotex to #1 market share positions in both total scanned retail and drugstore channels.
- Led cross-functional initiatives that accelerated growth, including projects increasing Depend sell-in volumes by 130% YoY and improving inventory control (20%+).
Education
Digital Commerce Certificate Program -
Kimberly-Clark North America
Toronto01.2023
Digital Commerce Training -
Circus Street
Toronto01.2020
Mentoring Partnership Program -
TRIEC
Toronto, ON01.2018
Bachelor of Science - Chemistry
Marmara University
Istanbul01.2006
Skills
- Enterprise P&L Ownership ($100M–$340M)
- Revenue Growth, Margin Expansion & Cost-to-Serve Management
- Omnichannel & E-commerce Strategy (Amazon, Grocery, Discount)
- Trade Investment Optimization & ROI Governance
- Executive Stakeholder Leadership & Complex Negotiations
- Data-Driven Decision Making & Digital Transformation
LEADERSHIP PROGRAMS
- KCNA Leadership Development Program
- KCNA Future Leaders Program
- Kimberly-Clark EMAE Region Talent Program
- Kimberly-Clark Sales University
Timeline
Director, Customer Strategy & Execution (Amazon & Loblaw)
Kimberly-Clark
01.2022 - 01.2025
National Account Manager – Loblaw Companies
Kimberly-Clark
01.2021 - 01.2022
Key Account Manager – Loblaws & Shoppers Drug Mart
Kimberly-Clark
01.2018 - 01.2020
Sales Director – National Accounts
Kimberly-Clark
01.2016 - 01.2017
Earlier Leadership Roles (Sales Strategy, Key Accounts & Supply Chain)
Kimberly-Clark
01.2007 - 01.2016
Bachelor of Science - Chemistry
Marmara University
Digital Commerce Certificate Program -
Kimberly-Clark North America
Digital Commerce Training -
Circus Street
Mentoring Partnership Program -
TRIEC