Summary
Work History
Education
Skills
Languages
Accomplishments
Certification
Additional Information
certificates and seminars
Hobbies
References
Overview
CustomerServiceRepresentative
SERGIO GASTON ACUÑA-TANUS

SERGIO GASTON ACUÑA-TANUS

NLP Coach, Master in Digital Marketing, MBA AND Publicist
Surrey,BC

Summary

Results-driven and resilient Sales, Marketing, and Business Development professional with global forward-thinking and strategic approach centered on company success, through customer satisfaction, competitive advantage, and revenue growth. Skilled in strategic planning, product launches, problem-solving, and communication with good understanding of business practices, project management and team leadership.

Demonstrated record of success in building high-performance teams, managing profitable operations, and complex organizational changes.

Work History

Business Coach and Consultant - Owner.

MARKET INGRESOS CONSULTORES.
Guadalajara, Jalisco, Mexico
06.2013 - Current
  • Identified areas of improvement in sales, marketing, operations, and business development within client organizations, eliciting actionable coaching plans.
  • Increased clients' sales revenue, at least by 2 digits, after implementing business development and coaching plans.
  • Supported client organizations by developing processes and strategies to segment customers, set prices, and approve bids/proposals and, quotes.
  • Analyzed and manage clients organizations product positioning and competitiveness by developing Product Market Fit, Minimum Viable Product, sales funnels, and customer journey.
  • Communicated effectively their UVPs (unique value proposition) to target audiences, throgh social media advertising, and custom Go2Market plans.
  • Tracked client progress regularly, adjusting business strategies as necessary.

Director, Sales, Marketing & Business Development

EMI RECORDED MUSIC
Mexico City, Mexico
10.2006 - 06.2013
  • Increased sales revenue by 14% (CAGR 2007-2012) ahieving net sales of US $18.2 Million in 2012 streamlining processes and implementing cost-saving measures, business development initiatives including digital downloads.
  • Implemented marketing plans for new artist releases using radio, print, and television advertising and promotion, mail marketing, tours and concerts.
  • Enhanced team collaboration with A&R and Finance through regular communication, OKRs and KPIs goal setting, and performance evaluations.
  • Developed and managed improved processes for licenses and royalties' payments reported to headquarters in London.

Education

Postgraduate in Community Management, Social Media - Digital Communications And Media

IEBS Business School
Barcelona, Spain
05.2025

Master in Neuro-Linguistic Programming - Neuroscience

Escuela Superior De PNL
CO., USA.
06.2024

Master in Digital Marketing - Marketing

EUDE Business School
Madrid, Spain
10.2018

MBA - Business And Managerial Economics

EUDE Business School
Madrid, Spain
09.2017

Bachelor of Science - Public Relations, Advertising, And Applied Communication

UDEC, Universidad De La Comunicacion
Mexico City, Mexico

Skills

  • Business Management (CRM, ERP)
  • Digital Marketing (CRO, SEM, SEO, SMM)
  • NLP Coaching
  • Adaptability
  • Customer Focus
  • Data Driven
  • Communication (Active Listening, Rapport, Clarity)
  • Financial Acumen
  • Operational Excellence
  • Performance Management
  • Cross-Functional Collaboration
  • Innovation and Creativity

Languages

Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)

Accomplishments

    Owner and editor of the economic development and industrial real estate magazine: Industrade Link Magazine.

Certification

CERTIFIED Publicist, specialized in media control and planning. License: SEP2622908, Secretaria de Educacion Publica (SEP).

Additional Information

TN VISA (Approved).

It is important to mention that before my employment at EMI Recorded Music, I served as Western General Manager in Corporativo Valsi / Grupo Evans (https://evans.com.mx/tiendas-evans) in Guadalajara, Jal. where I increased 2005 net sales by 18% for water pumps, electric and gasoline generators, air compressors, construction tools, pressure washers, etc. in the hardware market in Mexico and the United States. Additionally, I jump-started the franchising model for Evans Stores in Western Mexico, totaling 18 franchises in 12 months.

Likewise, I also worked for Emerson Climate Technologies Mexico (https://www.copeland.com/es-mx) as Sales and Marketing Country Manager, increasing 2004 net sales by 26% for controls, parts, and spare parts for the HVACR OEM market in Mexico, and export market to the United States, Central and, South America.

certificates and seminars

  • Emotional Intelligence, Public Speaking, SEO & SEM, EUDE Business School.
  • ISO 9001: 2008, Sigma Consulting.
  • Design of Sales Routes, Global Training Center.
  • Administration of the Sales Force and Territories, Strategies and Systems of Mexico.
  • Making our Communications a Competitive Advantage, and Marketing Research Planning Process. Tandem International Inc.- S. Health.

Hobbies

Gym, bowling, swimming, reading and watching movies.

References

References available upon request.

Overview

3
3

COUNTRIES TO LEGALLY WORK (CANADA, UNITED STATES & MEXICO)

10
10

+ INDUSTRIES AND SECTORS

50
50

+ PRODUCTS AND SERVICES LAUNCHED IN B2B AND B2C

17
17

+ YEARS OF PROFESSIONAL EXPERIENCE

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SERGIO GASTON ACUÑA-TANUSNLP Coach, Master in Digital Marketing, MBA AND Publicist