Sergei Gurin
Account Executive
Toronto
Summary
A highly driven, results-oriented professional with a proven track record of consistently exceeding sales targets—achieving 100%+ quota in 2 years at Salesforce. Known for strategic thinking, a relentless work ethic, and the ability to thrive in fast-paced, high-pressure environments. A competitive edge honed through elite-level achievements, including a second-place finish in a major World Series of Poker event. Focused on building strong relationships, delivering tailored solutions, and surpassing ambitious goals.
Overview
10
10
years of professional experience
2015
2015
years of post-secondary education
3
3
Languages
Work History
Account Executive
Salesforce
04.2022 - Current
- Manage complex evaluation cycles, facilitate remote product demonstrations, and negotiate deals ranging from $10K to $250K+ in annual contract value
- Consistently meet and exceed quarterly quota goals, ranking in the top 10% YoY
- Lead digital transformation initiatives, helping businesses shift from legacy systems and point solutions to Salesforce for scalable growth
Key Achievements:
FY23: 101% of Annual Quota, 190% of Multi-Year Quota, 225% of New Logo Quota
FY25: 110% of Annual Quota, 220% of Multi-Year Quota
Business Owner
TheMoneyMind | CheddarTrading
10.2020 - 12.2022
- Created themoneymind and cheddartrading business ventures
- Created and grew business generating over $75,000 in revenue in first 12 months of operation through multiple revenue streams
- Google Adsense, Patreon, Coaching Calls, Affiliate Marketing, Sponsors
- Including 1-on-1 coaching/consultations which upsold into other recurring revenues
- Grew YouTube Channel to 20k Subscribers from 0 in ~60 days in the Personal Finance space
- Conducted paid recorded 15m to 1 hour interviews with CEOs of publicly traded companies
Enterprise Account Manager(Financial Institutions)
GlobalTrade Corporation
09.2020 - 04.2022
- Maintained daily contact with Trade Finance VPs across all major global banks (Citi, DB, BNP, SC, HSBC, Unicredit, etc) for product onboarding
- Negotiated MSA terms with corporate clients and bank-side clients (contract values ranged from $10,000 to $500,000 annually recurring, median ~$100,000)
- Took part in key discussions with innovation team on product ideas in the FinTech space
- Independently, as well as in collaboration with solution engineers, conducted requirements gathering and demos for prospective clients and partners
Assistant General Manager
Goodlife Fitness
08.2019 - 04.2020
- Oversaw full management of the sales team, including onboarding, recruiting, training and supervising leveraging Dynamics CRM and Tableau for better sales insights
- Managed club budgeting, KPIs and financial records
- Awarded top club in region (#1/20 clubs) for best sales quota % in consecutive quarters Q4 2019 - Q1 2020
- Awarded top club personal training sales by % quota Q1 2020
National Account Manager
Cogent Communications
01.2018 - 08.2018
- Promoted to NAM within 8 months of hiring based on performance in region
- Maintained pace to hit quota of 500k ACV (before leaving the company early)
- Executed complex contractual negotiations and closed business with CEO's of SMBs across North America
Regional Account Manager
Cogent Communications
03.2017 - 01.2018
- Demonstrated high-end product knowledge when delivering demonstrations for new leads
- Cold call 50+ prospects daily & average quota $2500/mo in recurring revenue (300k ACV)
- Won Award for 'Best Sales Roleplay' of entire group during new hire onboarding in Washington D.C
Account Manager
Global Trade Corporation
08.2015 - 04.2017
- Cold-called 50+ prospects daily, target (quota) achieving 5+ new product demos each week.
- Promoted SaaS solutions for digitizing trade finance instruments (LCs, bank guarantees).
- Built and maintained relationships with key decision-makers to drive product adoption.
- Consistently met and exceeded outreach targets, contributing to lead generation efforts.
- Led product demos for smaller enterprise accounts, streamlining the sales process and freeing up business analysts (SE) time .
Education
Bachelor of Arts - Specialization in Psychology
University of Western Ontario
Skills
- Negotiation, Reasoning & Effective Communication
- Risk Management
- Strategic Thinking
- Sales Team Management
- Patience, Persistence & Emotional Control
Accomplishments
Salesforce:
FY23: 101% of Annual Quota, 190% of Multi-Year Quota, 225% of New Logo Quota
FY25: 110% of Annual Quota, 220% of Multi-Year Quota
Goodlife:
#1/20 clubs sales quota % in consecutive quarters Q4 2019 - Q1 2020
#1/20 clubs personal training sales by % quota Q1 2020
Personal
2nd/1660 Entrants - WSOP Montreal Main Event, $285,000.00
Timeline
Account Executive
Salesforce
04.2022 - Current
Business Owner
TheMoneyMind | CheddarTrading
10.2020 - 12.2022
Enterprise Account Manager(Financial Institutions)
GlobalTrade Corporation
09.2020 - 04.2022
Assistant General Manager
Goodlife Fitness
08.2019 - 04.2020
National Account Manager
Cogent Communications
01.2018 - 08.2018
Regional Account Manager
Cogent Communications
03.2017 - 01.2018
Account Manager
Global Trade Corporation
08.2015 - 04.2017
Bachelor of Arts - Specialization in Psychology
University of Western Ontario
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