Serena Candelori
San Diego
Summary
Driven and resourceful public relations student with a strong foundation in strategic communication, media outreach, and brand storytelling, supported by internship and startup experience. Proven ability to thrive in fast-paced, collaborative environments while managing multiple projects and deadlines. Adept at creating compelling content, executing social media strategies, and engaging diverse audiences. Entrepreneurial mindset, with a passion for innovative communication solutions, and a track record of contributing to brand growth and visibility.
Overview
5
5
years of professional experience
Work History
Freelance Creator Marketing Specialist
Twitch
San Francisco
08.2020 - Current
- Edited and published social media content, surging growth on Twitch, TikTok, and YouTube.
- Secured sponsorships with high-value brands, ensuring steady client income.
- Managed community engagement strategies on Discord, increasing user interactions through targeted campaigns.
- Developed data-driven content strategies, enhancing viewer retention rates and meeting viewership goals.
- Coordinated with content creators to optimize streaming schedules, resulting in 40% higher live and off-stream viewership.
Public Relations Intern
NETSCOUT
San Jose
05.2024 - 04.2025
- Managed social media campaigns, driving an increase in engagement and event awareness.
- Co-founded and grew a vendor market, attracting hundreds of attendees.
- Secured four brand affiliations, enhancing market credibility.
- Organized 2-4 monthly events, coordinating vendors, artists, and logistics.
- Introduced a website, boosting online engagement by 20%.
Digital Marketer and Event Planner, Co-Founder
Manic Pixie Dream Market
San Jose
01.2024 - 05.2024
- Managed social media campaigns, driving an increase in engagement and event awareness.
- Co-founded and grew a vendor market, attracting hundreds of attendees.
- Secured four brand affiliations, enhancing market credibility.
- Organized 2-4 monthly events, coordinating vendors, artists, and logistics.
- Introduced a website, boosting web engagement by 20%.
Education
Bachelor of Arts - Journalism, Public Relations
San Diego State University
San Diego, CA05.2026
Skills
- Social media management
- Analytics and SEO
- Brand strategy
- Press release writing
- Digital marketing
- Copywriting
- Influencer marketing
- Affiliate marketing
Timeline
Public Relations Intern
NETSCOUT
05.2024 - 04.2025
Digital Marketer and Event Planner, Co-Founder
Manic Pixie Dream Market
01.2024 - 05.2024
Freelance Creator Marketing Specialist
Twitch
08.2020 - Current
Bachelor of Arts - Journalism, Public Relations
San Diego State University
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