Serena Wambura
Aurora
Summary
Creative and data-driven with extensive knowledge of marketing strategies and media research. Passionate about driving brand awareness and product performance. Skilled at tracking marketing trends and interpreting results to develop innovative new procedures.
Overview
8
8
years of professional experience
Work History
Marketing Coordinator, Digital Marketing
Sun Life Global Investments
01.2024 - 05.2024
- Monitored KPIs and campaign performance analytics for newly launched initiatives; gathered insights to optimize engagement and inform strategic decisions
- Focused on digital asset management and publishing updates across internal and external platforms
- Maintained and updated fund web pages, digital sell sheets, and quarterly performance content
- Handled invoicing and vendor management
- Completed publishing updates and web page maintenance daily
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
Marketing Coordinator, Campaigns & Solutions
Sun Life Global Investments
01.2023 - 05.2023
- Supported and spearheaded event planning and logistics, including coordinating in-person client and internal events
- Updated and maintained marketing PowerPoint presentations and PDFs
- Contributed to campaign execution, collaborating with cross-functional teams on deliverables and deadlines
- Supported team processes using tools such as Aprimo, AODA, Seismic, and Wrike
- Monitored and managed various team inboxes
- Handled invoicing and vendor management
- Provided ad hoc support for events and executed campaign tasks
Marketing Intern
Hobart Canada
05.2022 - 08.2022
- Supported schedule of dealer training programs by organizing and coordinating attendees, preparing training materials and coordinating training agendas
- Tracked and analyzed website and social media data analytics and presented findings and recommendations for the organization
- Supported modernization of current Price Books on various brands, through editing, coordinating revisions and review of materials
- Used various online softwares to design and create posters, advertisements and brochures for publication
Vice President of Digital Media
Women In Leadership Laurier
09.2021 - 05.2024
- Used Canva and other digital platforms to design and create posts for various social media platforms with over 2,700 followers
- Planned and prepared episode topics and interview questions for WILL Talks podcast, co-hosted and recorded the episodes and wrote brief show notes for each episode
- Designed and created slide decks for various events and seminars using a variety of digital platforms with creative freedom and/or in adherence to predetermined guidelines
Gymnastics Instructor
Evolution Gymnastics Club
02.2016 - 09.2022
- Worked collaboratively with fellow coaches using frequent communication to delegate roles, plan the allocation of time and gym space and coordinate coaching responsibilities
- Successfully executed each class, with each athlete's short and long term goals in mind, by planning, organizing and creating weekly lesson plans for each class
- Fostered a high level of customer service, by interacting with superiors and guardians of athletes' in a professional manner and communicating and working with administration
- Assisted with the performance management of athletes and demonstrates high attention to detail by observing and recording the skill progressions, change in performance level and attendance of every single athlete in each of my classes
Education
BBA - Business Administration
Wilfrid Laurier University
Waterloo, Ontario10-2024
Skills
- Certification in French Immersion
- Highly developed verbal and written communication skills
- Advanced proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator, etc)
- Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Effective in collaborative group settings
- Excellent project management skills
- Proficient in content creation and management
- Self-directed
Languages
English
Native or Bilingual
French
Full Professional
Spanish
Limited Working
Extracurriculars, Scholarships & Awards
- Wilfrid Laurier In-Course Scholarship for achieving a higher than 10.5 GPA
- Wilfrid Laurier University Entrance Scholarship for achieving above 90% admission average
- BDO New Venture Competition, 03/2021, Semi-finalists, Created a unique company, developed its thorough business plan and presented it in front of a panel of judges.
- Ashoka Changemaker Challenge / Map the System Competition, 03/2021, Finalists, Collected research on and presented an analysis of certain environmental and social issues in Canada through a systems lens, investigated existing solutions and gaps and created levers for change.
Timeline
Marketing Coordinator, Digital Marketing
Sun Life Global Investments
01.2024 - 05.2024
Marketing Coordinator, Campaigns & Solutions
Sun Life Global Investments
01.2023 - 05.2023
Marketing Intern
Hobart Canada
05.2022 - 08.2022
Vice President of Digital Media
Women In Leadership Laurier
09.2021 - 05.2024
Gymnastics Instructor
Evolution Gymnastics Club
02.2016 - 09.2022
BBA - Business Administration
Wilfrid Laurier University
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